![[Cannes Lions 2011] SA makes Film, Film Craft, Titanium & Integrated shortlists](https://biz-file.com/c/1106/75659.jpg)
| Shortlist | Category | Title | Advertiser/client | Product/service | Ad agency | Production company |
|---|---|---|---|---|---|---|
| Titanium & Integrated | The Voiceless Campaign | The Zimbabwean | Newspaper | TBWA\Hunt\Lascaris Jhb | ||
| Film | A16 Retail Stores | Chain Mail | Exclusive Books | Email for Dummies | Ogilvy Jhb* | Jump CT |
| Film | A17 Restaurants & Fast Food Outlets | Return of the craving | Chicken Licken | Hot Wings | Net#work BBDO Jhnb* | Velocity Films CT |
| Film | A26 Public Health & Safety | Love to meet you | Brandhouse | Brandhouse Drive Dry Initiative | FoxP2* | Giant Films CT |
| Film | A28 Fundraising & Appeals | Waking up the Neighbourhood | POWA | Female Abuse Prevention | Ogilvy Jhb | Frieze Films Jhb |
| Film | A28 Fundraising & Appeals | Jumbled | The Avril Elizabeth Home | The Avril Elizabeth Home | JWT Jhb* | Bouffant Jhb |
| Film Craft | A02 Direction | Voice over | Cadbury | Lunch Bar | Ogilvy Jhb | Velocity Films Jhb* |
| Film Craft | A08 Sound Design | Voice over | Cadbury | Lunch Bar | Ogilvy Jhb* | Velocity Films Jhb |
* denotes entrant company
Stats
| Category | Total entries shortlisted | Total SA shortlisted | Percentage of SA finalists | 2010 comparison | Total winners | Total SA winners | SA percentage of winners | 2010 winners comparison |
|---|---|---|---|---|---|---|---|---|
| Direct | 204 | 6 | 2.94% | Same - 6 SA finalists in 2010 | 57 | 1 | 1.75% | Decline - 3 SA winners in 2010 |
| Promo & Activations | 175 | 1 | 0.57% | Decline - 2 SA finalists in 2010 | 55 | 1 | 1.18% | Increase - 0 SA winners in 2010 |
| PR | 105 | 1 | 0.95% | Same - 1 SA finalist in 2010 | 39 | 0 | 0 | 0 SA winners in 2010 |
| Outdoor | 426 | 7 | 1.64% | Decline - 22 SA finalists in 2010 | 119 | 1 | 0.84% | Decrease - 5 winners in 2010 |
| Media | 222 | 6 | 2.70% | Increase - 3 SA finalists in 2010 | 84 | 2 | 2.38% | Increase - 0 winners in 2010 |
| Radio | 138 | 38 | 27.53% | Increase - 17 SA finalists in 2010 | 50 | 10 | 20% | Increase - 6 winners in 2010, 1 being a Grand Prix |
| Press | 518 | 9 | 1.74% | Increase - 4 SA finalists in 2010 | 99 | 3 | 3.03% | Increase - 2 winners in 2010 |
| Cyber | 220 | 1 | 0.45% | Increase - 0 SA shortlisted in 2010 | 81 | 0 | 0 | No change from 2010 |
| Design | 146 | 1 | 0.68% | Decline - 3 SA finalists in 2010 | 86 | 0 | 0 | Decline - 3 SA winners in 2010 |
| Film | 299 | 5 | 1.67% | Decline - 14 shortlisted in 2010 | ||||
| Titanium & Integrated | 32 | 1 | 3.12% | Increase - 0 shortlisted in 2010 | ||||
| Film Craft | 116 | 2 | 1.72% | Decline - 4 shortlisted in 2010 | ||||
| Creative Effectiveness | 10 | 0 | 0.00% | New category in 2011 |
Full shortlists:
Remaining shortlists:
Full sets of winners:
