[Cannes Lions 2011] SA makes Film, Film Craft, Titanium & Integrated shortlists

24 Jun 2011

CANNES, FRANCE: South Africa has five shortlisted entries for Film, two for Film Craft and one for Titanium and Integrated. The only shortlist left to be announced on Saturday morning, 25 June 2011, is for the Grand Prix for Good. Winners will be announced on Saturday night, 25 June.

[Cannes Lions 2011] SA makes Film, Film Craft, Titanium & Integrated shortlists

Shortlist	Category	Title	Advertiser/client	Product/service	Ad agency	Production company
Titanium & Integrated		The Voiceless Campaign	The Zimbabwean	Newspaper	TBWA\Hunt\Lascaris Jhb
Film	A16 Retail Stores	Chain Mail	Exclusive Books	Email for Dummies	Ogilvy Jhb*	Jump CT
Film	A17 Restaurants & Fast Food Outlets	Return of the craving	Chicken Licken	Hot Wings	Net#work BBDO Jhnb*	Velocity Films CT
Film	A26 Public Health & Safety	Love to meet you	Brandhouse	Brandhouse Drive Dry Initiative	FoxP2*	Giant Films CT
Film	A28 Fundraising & Appeals	Waking up the Neighbourhood	POWA	Female Abuse Prevention	Ogilvy Jhb	Frieze Films Jhb
Film	A28 Fundraising & Appeals	Jumbled	The Avril Elizabeth Home	The Avril Elizabeth Home	JWT Jhb*	Bouffant Jhb
Film Craft	A02 Direction	Voice over	Cadbury	Lunch Bar	Ogilvy Jhb	Velocity Films Jhb*
Film Craft	A08 Sound Design	Voice over	Cadbury	Lunch Bar	Ogilvy Jhb*	Velocity Films Jhb

* denotes entrant company

Stats

Category	Total entries shortlisted	Total SA shortlisted	Percentage of SA finalists	2010 comparison	Total winners	Total SA winners	SA percentage of winners	2010 winners comparison
Direct	204	6	2.94%	Same - 6 SA finalists in 2010	57	1	1.75%	Decline - 3 SA winners in 2010
Promo & Activations	175	1	0.57%	Decline - 2 SA finalists in 2010	55	1	1.18%	Increase - 0 SA winners in 2010
PR	105	1	0.95%	Same - 1 SA finalist in 2010	39	0	0	0 SA winners in 2010
Outdoor	426	7	1.64%	Decline - 22 SA finalists in 2010	119	1	0.84%	Decrease - 5 winners in 2010
Media	222	6	2.70%	Increase - 3 SA finalists in 2010	84	2	2.38%	Increase - 0 winners in 2010
Radio	138	38	27.53%	Increase - 17 SA finalists in 2010	50	10	20%	Increase - 6 winners in 2010, 1 being a Grand Prix
Press	518	9	1.74%	Increase - 4 SA finalists in 2010	99	3	3.03%	Increase - 2 winners in 2010
Cyber	220	1	0.45%	Increase - 0 SA shortlisted in 2010	81	0	0	No change from 2010
Design	146	1	0.68%	Decline - 3 SA finalists in 2010	86	0	0	Decline - 3 SA winners in 2010
Film	299	5	1.67%	Decline - 14 shortlisted in 2010
Titanium & Integrated	32	1	3.12%	Increase - 0 shortlisted in 2010
Film Craft	116	2	1.72%	Decline - 4 shortlisted in 2010
Creative Effectiveness	10	0	0.00%	New category in 2011