#CannesLions2019: Outdoor Lions winners!
The 66th annual Cannes Lions Festival of Creativity kicked off on 17 June, with the 2019 Cannes Outdoor Lions announced during the first Communication award track ceremony
#CannesLions2019 Outdoor Lions' Grand Prix winner: 'Dream Crazy: Colin Kaepernick' by Wieden + Kennedy for Nike.
Winners of the Cannes Lions' first Communication track were announced and the Cannes Lions’ opening award ceremony held at the Palais on Monday, 17 June from 7pm.
Celebrate creativity experienced out of home - work which leverages public spaces to telegraph a message or immerse consumers in a brand experience., a total of 2,389 entries from 66 countries were entered with 65 campaigns winning Lions. The jury awarded 1 Grand Prix, 10 Gold, 20 Silver and 34 Bronze Lions.
John Patroulis, worldwide chief creative officer at Grey global is this year's Cannes Lions Outdoor jury president.Outdoor Grand Prix for 2019 goes to @wiedenkennedy Portland for their @Nike #DreamCrazy campaign featuring @Kaepernick7! Congratulations on your win! #CannesLions pic.twitter.com/fsGB1xYM3O
— Cannes Lions (@Cannes_Lions) June 17, 2019
Under his creative leadership Patroulis has delivered celebrated work winning Lions across multiple categories for brands such as Axe, Google and Sony Playstation. Patroulis said:
This particular category comes to life in so many different ways. A lot of the entries are using lots of new innovation and are creating new things. But we kept coming back to this campaign when we thought about the absolute single best piece of work in the show. Nothing lived up to the power of this image at this moment in time, culturally and in society.”
Outstanding Outdoor
This year, the Outdoor Lions Grand Prix went to Wieden + Kennedy Portland, with Park Pictures Santa Monica on production, as well as Publicis Sapient Seattle, Joint Editorial Portland, A52 Santa Monica, Company 3 Los Angeles, Walker Los Angeles and Lime Studios Santa Monica for Nike 'Dream Crazy: Colin Kaepernick', an extension to the ‘Just Do It’ campaign featuring high-profile athlete Kaepernick.
No SA work was awarded. View the full table of winning work below:
2019 Cannes Outdoor Lions winners
| Award | Entrant / Idea Creation | Client | Product | Title | Country |
| Grand Prix | WIEDEN+KENNEDY, Portland | NIKE | NIKE | NIKE DREAM CRAZY | COLIN KAEPERNICK | USA |
| Gold Lion Campaign | TBWA\CHIAT\DAY, New York | ADIDAS | ADIDAS | BIRD'S EYE VIEW | USA |
| Gold Lion Campaign | TBWA\CHIAT\DAY, New York | ADIDAS | ADIDAS | FLAMING SERVE | USA |
| Gold Lion Campaign | TBWA\CHIAT\DAY, New York | ADIDAS | ADIDAS | MOUNTAIN OF SUCCESS | USA |
| Gold Lion Campaign | TBWA\CHIAT\DAY, New York | ADIDAS | ADIDAS | TRIPLE CROWN | USA |
| Gold Lion | TBWA\MELBOURNE | ANZ BANK | ANZ BRAND | SIGNS OF LOVE | AUSTRALIA |
| Gold Lion | LEO BURNETT MOSCOW | KLOOP | MEDIA & PUBLICATIONS | KOSHOGO | RUSSIA |
| Gold Lion | MARCEL, Paris | CENTRE POMPIDOU | CENTRE POMPIDOU | SOUVENIRS DE PARIS | FRANCE |
| Gold Lion | TBWA\CHIAT\DAY, New York | ADIDAS | ADIDAS | BILLIE JEAN KING YOUR SHOES | USA |
| Gold Lion | LOLA MULLENLOWE, Madrid | FELGTB/ELDIARIO.ES | FELGTB | HIDDEN FLAG | SPAIN |
| Gold Lion | TBWA\CHIAT\DAY, New York | COLUMBIA JOURNALISM REVIEW | COLUMBIA JOURNALISM REVIEW - NEWS | THE FAKE NEWS STAND | USA |
| Gold Lion | DDB CHICAGO | MARS WRIGLEY CONFECTIONERY | SKITTLES | BROADWAY THE RAINBOW | USA |
| Gold Lion | DDB CHICAGO | MARS WRIGLEY CONFECTIONERY | SKITTLES | BROADWAY THE RAINBOW | USA |
| Gold Lion | DOMINO'S PIZZA, Ann Arbor / CRISPIN PORTER BOGUSKY+, Boulder | DOMINO'S PIZZA | DOMINO'S PIZZA | PAVING FOR PIZZA | USA |
| Silver Lion Campaign | TBWA\PARIS | MCDONALD'S FRANCE | DELIVERY SERVICE | MCDELIVERY-1 | FRANCE |
| Silver Lion Campaign | TBWA\PARIS | MCDONALD'S FRANCE | DELIVERY SERVICE | MCDELIVERY-2 | FRANCE |
| Silver Lion Campaign | TBWA\PARIS | MCDONALD'S FRANCE | DELIVERY SERVICE | MCDELIVERY-3 | FRANCE |
| Silver Lion Campaign | TBWA\PARIS | MCDONALD'S FRANCE | DELIVERY SERVICE | MCDELIVERY-4 | FRANCE |
| Silver Lion Campaign | WIEDEN+KENNEDY, Portland | NIKE | NIKE | DREAM CRAZIER OOH | SERENA WILLIAMS | USA |
| Silver Lion Campaign | WIEDEN+KENNEDY, Portland | NIKE | NIKE | DREAM CRAZIER OOH | IBTIHAJ MUHAMMAD | USA |
| Silver Lion Campaign | WIEDEN+KENNEDY, Portland | NIKE | NIKE | DREAM CRAZIER OOH | CHLOE KIM | USA |
| Silver Lion Campaign | WIEDEN+KENNEDY, Portland | NIKE | NIKE | DREAM CRAZIER OOH | SIMONE MANUEL | USA |
| Silver Lion Campaign | WIEDEN+KENNEDY, Portland | NIKE | NIKE | DREAM CRAZIER OOH | SIMONE BILES | USA |
| Silver Lion Campaign | VMLY&R, Santiago | AMNISTÍA INTERNACIONAL | AMNISTÍA INTERNACIONAL | TSUNAMI | CHILE |
| Silver Lion Campaign | VMLY&R, Santiago | AMNISTÍA INTERNACIONAL | AMNISTÍA INTERNACIONAL | EARTHQUAKE | CHILE |
| Silver Lion Campaign | VMLY&R, Santiago | AMNISTÍA INTERNACIONAL | AMNISTÍA INTERNACIONAL | HURRICANE | CHILE |
| Silver Lion Campaign | adam&eveDDB, London | UNILEVER | MARMITE | LOVERS, DON'T SPREAD THE HATE - BUTTER | UNITED KINGDOM |
| Silver Lion Campaign | adam&eveDDB, London | UNILEVER | MARMITE | LOVERS, DON'T SPREAD THE HATE - MARMALADE | UNITED KINGDOM |
| Silver Lion Campaign | adam&eveDDB, London | UNILEVER | MARMITE | LOVERS, DON'T SPREAD THE HATE - HONEY | UNITED KINGDOM |
| Silver Lion Campaign | LOLA MULLENLOWE, Madrid | BURGER KING | BURGER KING | ALABAMA | SPAIN |
| Silver Lion Campaign | LOLA MULLENLOWE, Madrid | BURGER KING | BURGER KING | ILLINOIS | SPAIN |
| Silver Lion Campaign | LOLA MULLENLOWE, Madrid | BURGER KING | BURGER KING | TURKEY | SPAIN |
| Silver Lion Campaign | LOLA MULLENLOWE, Madrid | BURGER KING | BURGER KING | MASSACHUSETTS | SPAIN |
| Silver Lion Campaign | LOLA MULLENLOWE, Madrid | BURGER KING | BURGER KING | TEXAS | SPAIN |
| Silver Lion | WUNDERMAN THOMPSON BANGKOK / WUNDERMAN, Bangkok / J. WALTER THOMPSON BANGKOK | NETFLIX | NETFLIX | NARCOS: THE CENSOR'S CUT | THAILAND |
| Silver Lion | GREY BRAZIL, São Paulo | VOLVO | VOLVO | COMPETITORS’ SALE | BRAZIL |
| Silver Lion | INGO, Stockholm | BURGER KINGS | BURGERS | THE NOT BIG MACS | SWEDEN |
| Silver Lion | TBWA\CHIAT\DAY, New York | COLUMBIA JOURNALISM REVIEW | COLUMBIA JOURNALISM REVIEW - NEWS | THE FAKE NEWS STAND | USA |
| Silver Lion | BETC, Paris | CITROEN | CITROEN | SEETROEN | FRANCE |
| Silver Lion | DDB CHICAGO | MARS WRIGLEY CONFECTIONERY | SKITTLES | BROADWAY THE RAINBOW | USA |
| Silver Lion | MARCEL, Paris | CENTRE POMPIDOU | CENTRE POMPIDOU | SOUVENIRS DE PARIS | FRANCE |
| Silver Lion | PUBLICIS ITALY, Milan | LEROY MERLIN | DIY STORE | LESSONS FOR GOOD | ITALY |
| Silver Lion | DAVID SÃO PAULO, São Paulo | BURGER KING | BURGER KING WHOPPER | BURN THAT AD | BRAZIL |
| Silver Lion | TBWA\CHIAT\DAY, New York | ADIDAS | ADIDAS | BILLIE JEAN KING YOUR SHOES | USA |
| Silver Lion | DOMINO'S PIZZA, Ann Arbor / CRISPIN PORTER BOGUSKY+, Boulder | DOMINO'S PIZZA | DOMINO'S PIZZA | PAVING FOR PIZZA | USA |
| Silver Lion | BBDO ATLANTA | STREET GRACE | FIGHTING DOMESTIC MINOR SEX TRAFFICKING | STOP TRAFFICK | USA |
| Silver Lion | TBWA\MELBOURNE | ANZ BANK | ANZ BRAND | SIGNS OF LOVE | AUSTRALIA |
| Silver Lion | AKQA, São Paulo | NIKE | AIR MAX | AIR MAX GRAFFITI STORES | BRAZIL |
| Silver Lion | McCANN PARIS | PURINA | PURINA VETERINARY DIETS | STREET-VET | FRANCE |
| Bronze Lion Campaign | DAVID, Miami | COCA-COLA | COCA-COLA | COKE PTSSHHHH | USA |
| Bronze Lion Campaign | DAVID, Miami | COCA-COLA | COCA-COLA | COKE FZZZZZZZ | USA |
| Bronze Lion Campaign | DAVID, Miami | COCA-COLA | COCA-COLA | COKE KTCHKK | USA |
| Bronze Lion Campaign | VMLY&R BRAZIL, São Paulo | BIC | STATIONARY STORE | PARIS | BRAZIL |
| Bronze Lion Campaign | VMLY&R BRAZIL, São Paulo | BIC | STATIONARY STORE | BERLIN | BRAZIL |
| Bronze Lion Campaign | VMLY&R BRAZIL, São Paulo | BIC | STATIONARY STORE | LONDON | BRAZIL |
| Bronze Lion Campaign | TBWA\ISTANBUL | LAND ROVER | CLOTHES | SHIRT | TURKEY |
| Bronze Lion Campaign | TBWA\ISTANBUL | LAND ROVER | CLOTHES | POLO SHIRT | TURKEY |
| Bronze Lion Campaign | SPOTIFY IN-HOUSE, New York | SPOTIFY | SPOTIFY | WELCOME TO AMERICA | USA |
| Bronze Lion Campaign | SPOTIFY IN-HOUSE, New York | SPOTIFY | SPOTIFY | GOD IS A WOMAN | USA |
| Bronze Lion Campaign | CHEIL WORLDWIDE HONG KONG | CHUPA CHUPS (SNACK TO HOME LIMITED) | CHUPA CHUPS | HOMEWORK | HONG KONG |
| Bronze Lion Campaign | CHEIL WORLDWIDE HONG KONG | CHUPA CHUPS (SNACK TO HOME LIMITED) | CHUPA CHUPS | MUSIC | HONG KONG |
| Bronze Lion Campaign | CHEIL WORLDWIDE HONG KONG | CHUPA CHUPS (SNACK TO HOME LIMITED) | CHUPA CHUPS | TIDY-UP | HONG KONG |
| Bronze Lion Campaign | ALMAPBBDO, São Paulo | VOLKSWAGEN | VOLKSWAGEN PARK ASSIST | PYRAMID | BRAZIL |
| Bronze Lion Campaign | ALMAPBBDO, São Paulo | VOLKSWAGEN | VOLKSWAGEN PARK ASSIST | PISA | BRAZIL |
| Bronze Lion Campaign | WIEDEN+KENNEDY, Portland | NIKE | NIKE | NIKE DREAM CRAZY | COLIN KAEPERNICK | USA |
| Bronze Lion Campaign | WIEDEN+KENNEDY, Portland | NIKE | NIKE | NIKE DREAM CRAZY | LEBRON JAMES | USA |
| Bronze Lion Campaign | WIEDEN+KENNEDY, Portland | NIKE | NIKE | NIKE DREAM CRAZY | SERENA WILLIAMS | USA |
| Bronze Lion Campaign | WIEDEN+KENNEDY, Portland | NIKE | NIKE | NIKE DREAM CRAZY | SHAQUEM GRIFFIN | USA |
| Bronze Lion Campaign | LOLA MULLENLOWE, Madrid | BURGER KING | RESTAURANTS | BIRTHDAY 4 | SPAIN |
| Bronze Lion Campaign | LOLA MULLENLOWE, Madrid | BURGER KING | RESTAURANTS | BIRTHDAY 3 | SPAIN |
| Bronze Lion Campaign | LOLA MULLENLOWE, Madrid | BURGER KING | RESTAURANTS | BIRTHDAY 5 | SPAIN |
| Bronze Lion Campaign | LOLA MULLENLOWE, Madrid | BURGER KING | RESTAURANTS | BIRTHDAY 2 | SPAIN |
| Bronze Lion Campaign | LOLA MULLENLOWE, Madrid | BURGER KING | RESTAURANTS | BIRTHDAY 1 | SPAIN |
| Bronze Lion Campaign | PUBLICIS SPAIN, Madrid | IKEA | FURNITURE/LIVING ROOM | Ikea Real Life Series Strang... | SPAIN |
| Bronze Lion Campaign | PUBLICIS SPAIN, Madrid | IKEA | FURNITURE/LIVING ROOM | Ikea Real Life Series Simps... | SPAIN |
| Bronze Lion Campaign | KARMARAMA | ACCENTURE INTERACTIVE, London | CAPITA | THE BRITISH ARMY | SNOWFLAKES | UNITED KINGDOM |
| Bronze Lion Campaign | KARMARAMA | ACCENTURE INTERACTIVE, London | CAPITA | THE BRITISH ARMY | ME ME ME MILLENNIALS | UNITED KINGDOM |
| Bronze Lion Campaign | KARMARAMA | ACCENTURE INTERACTIVE, London | CAPITA | THE BRITISH ARMY | BINGE GAMERS | UNITED KINGDOM |
| Bronze Lion Campaign | KARMARAMA | ACCENTURE INTERACTIVE, London | CAPITA | THE BRITISH ARMY | CLASS CLOWNS | UNITED KINGDOM |
| Bronze Lion Campaign | KARMARAMA | ACCENTURE INTERACTIVE, London | CAPITA | THE BRITISH ARMY | SELFIE ADDICTS | UNITED KINGDOM |
| Bronze Lion | PUBLICIS ITALY, Milan | COCA-COLA | COCA-COLA | THE SIGN | ITALY |
| Bronze Lion | GREY ARGENTINA, Buenos Aires | FLYBONDI | FLYBONDI | FLY WITH US | ARGENTINA |
| Bronze Lion | RETHINK, Toronto | FONDATION ÉMERGENCE | INTERNATIONAL DAY AGAINST HOMOPHOBIA AND TRANSPHOBIA | PRIDE SHIELD | CANADA |
| Bronze Lion | AKQA, São Paulo | NIKE | AIR MAX | AIR MAX GRAFFITI STORES | BRAZIL |
| Bronze Lion | NBS, Rio De Janeiro | MUSEU NACIONAL DE BELAS ARTES | MUSEUM | HASHTAGS OF ARTS | BRAZIL |
| Bronze Lion | LEO BURNETT TAILOR MADE, São Paulo | METROPOLES | INSTITUTIONAL | REAL TIME MIC | BRAZIL |
| Bronze Lion | Z+HAVAS, São Paulo | MOVIMENTO SUPERAÇÃO | ACESSIBILITY | WITHOUT A RAMP, A SIDEWALK IS A WALL | BRAZIL |
| Bronze Lion | BETC, Paris | CITROEN | CITROEN | SEETROEN | FRANCE |
| Bronze Lion | VMLY&R MELBOURNE / Y&R ANZ, Melbourne | LEGACY / RSA | LEGACY / RSA | THE HALF BISCUIT | AUSTRALIA |
| Bronze Lion | ONLY IF, Mexico City | AB INBEV | BUD LIGHT CEREAL | BUD LIGHT CEREAL | MEXICO |
| Bronze Lion | TBWA\CHIAT\DAY, New York | COLUMBIA JOURNALISM REVIEW | COLUMBIA JOURNALISM REVIEW - NEWS | THE FAKE NEWS STAND | USA |
| Bronze Lion | PUBLICIS ITALY, Milan | DIESEL | DIESEL | DIESEL X MUSTAFA | ITALY |
| Bronze Lion | DOMINO'S PIZZA, Ann Arbor / CRISPIN PORTER BOGUSKY+, Boulder | DOMINO'S PIZZA | DOMINO'S PIZZA | PAVING FOR PIZZA | USA |
| Bronze Lion | GSD&M, Austin | POPEYE'S LOUISIANA KITCHEN | QSR | 12-HOUR DRIVE-THRU | USA |
| Bronze Lion | McCANN PARIS | PURINA | PURINA VETERINARY DIETS | STREET-VET | FRANCE |
| Bronze Lion | TECH AND SOUL, São Paulo | UBER/ UBER | YELLOW MAY | DISTRACTED GOALKEEPER | BRAZIL |
| Bronze Lion | BBDO ATLANTA | STREET GRACE | FIGHTING DOMESTIC MINOR SEX TRAFFICKING | STOP TRAFFICK | USA |
| Bronze Lion | INGO, Stockholm | BURGER KINGS | BURGERS | THE NOT BIG MACS | SWEDEN |
| Bronze Lion | ROTHCO | ACCENTURE INTERACTIVE, Dublin | O.N.E. | CHARITY DONATION | SLEEPING FLAGS | IRELAND |
| Bronze Lion | OFFICER AND GENTLEMAN, Madrid | PADDY POWER | GAMBLING SERVICES | COME OUT AND PLAY | SPAIN |
| Bronze Lion | SPECIAL GROUP, Auckland | UBER EATS | ONLINE FOOD ORDERING AND DELIVERY PLATFORM | SHARK BAIT | NEW ZEALAND |
| Bronze Lion | DDB PARIS | UBER | UBERTOYS | UBERTOYS | FRANCE |
| Bronze Lion | MARCEL, Paris | CENTRE POMPIDOU | CENTRE POMPIDOU | SOUVENIRS DE PARIS | FRANCE |
| Bronze Lion | DAVID SÃO PAULO, São Paulo | BURGER KING | BURGER KING WHOPPER | BURN THAT AD | BRAZIL |
Here’s a reminder of the #CannesLions2019 Outdoor Lions shortlist in full:
The Cannes Lions Festival of Creativity runs from 17 to 21 June 2019, with Cinemark – now known as Ster-Kinekor Sales – the local representatives of Cannes Lions for SA. Visit our Cannes Lions special section for the latest updates!
