Cannes Lions 2019

#CannesLions2019: Outdoor Lions winners!

The 66th annual Cannes Lions Festival of Creativity kicked off on 17 June, with the 2019 Cannes Outdoor Lions announced during the first Communication award track ceremony
#CannesLions2019 Outdoor Lions' Grand Prix winner: 'Dream Crazy: Colin Kaepernick' by Wieden + Kennedy for Nike.

Winners of the Cannes Lions' first Communication track were announced and the Cannes Lions’ opening award ceremony held at the Palais on Monday, 17 June from 7pm.

Celebrate creativity experienced out of home - work which leverages public spaces to telegraph a message or immerse consumers in a brand experience., a total of 2,389 entries from 66 countries were entered with 65 campaigns winning Lions. The jury awarded 1 Grand Prix, 10 Gold, 20 Silver and 34 Bronze Lions.

John Patroulis, worldwide chief creative officer at Grey global is this year's Cannes Lions Outdoor jury president.

Under his creative leadership Patroulis has delivered celebrated work winning Lions across multiple categories for brands such as Axe, Google and Sony Playstation. Patroulis said:
This particular category comes to life in so many different ways. A lot of the entries are using lots of new innovation and are creating new things. But we kept coming back to this campaign when we thought about the absolute single best piece of work in the show. Nothing lived up to the power of this image at this moment in time, culturally and in society.”

Outstanding Outdoor


This year, the Outdoor Lions Grand Prix went to Wieden + Kennedy Portland, with Park Pictures Santa Monica on production, as well as Publicis Sapient Seattle, Joint Editorial Portland, A52 Santa Monica, Company 3 Los Angeles, Walker Los Angeles and Lime Studios Santa Monica for Nike 'Dream Crazy: Colin Kaepernick', an extension to the ‘Just Do It’ campaign featuring high-profile athlete Kaepernick.



No SA work was awarded. View the full table of winning work below:

2019 Cannes Outdoor Lions winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix WIEDEN+KENNEDY, PortlandNIKENIKENIKE DREAM CRAZY | COLIN KAEPERNICKUSA
Gold Lion CampaignTBWA\CHIAT\DAY, New YorkADIDASADIDASBIRD'S EYE VIEWUSA
Gold Lion CampaignTBWA\CHIAT\DAY, New YorkADIDASADIDASFLAMING SERVEUSA
Gold Lion CampaignTBWA\CHIAT\DAY, New YorkADIDASADIDASMOUNTAIN OF SUCCESSUSA
Gold Lion CampaignTBWA\CHIAT\DAY, New YorkADIDASADIDASTRIPLE CROWNUSA
Gold LionTBWA\MELBOURNEANZ BANKANZ BRANDSIGNS OF LOVEAUSTRALIA
Gold LionLEO BURNETT MOSCOWKLOOPMEDIA & PUBLICATIONSKOSHOGORUSSIA
Gold LionMARCEL, ParisCENTRE POMPIDOUCENTRE POMPIDOUSOUVENIRS DE PARISFRANCE
Gold LionTBWA\CHIAT\DAY, New YorkADIDASADIDASBILLIE JEAN KING YOUR SHOESUSA
Gold LionLOLA MULLENLOWE, MadridFELGTB/ELDIARIO.ESFELGTBHIDDEN FLAGSPAIN
Gold LionTBWA\CHIAT\DAY, New YorkCOLUMBIA JOURNALISM REVIEWCOLUMBIA JOURNALISM REVIEW - NEWSTHE FAKE NEWS STANDUSA
Gold LionDDB CHICAGOMARS WRIGLEY CONFECTIONERYSKITTLESBROADWAY THE RAINBOWUSA
Gold LionDDB CHICAGOMARS WRIGLEY CONFECTIONERYSKITTLESBROADWAY THE RAINBOWUSA
Gold LionDOMINO'S PIZZA, Ann Arbor / CRISPIN PORTER BOGUSKY+, BoulderDOMINO'S PIZZADOMINO'S PIZZAPAVING FOR PIZZAUSA
Silver Lion CampaignTBWA\PARISMCDONALD'S FRANCEDELIVERY SERVICEMCDELIVERY-1FRANCE
Silver Lion CampaignTBWA\PARISMCDONALD'S FRANCEDELIVERY SERVICEMCDELIVERY-2FRANCE
Silver Lion CampaignTBWA\PARISMCDONALD'S FRANCEDELIVERY SERVICEMCDELIVERY-3FRANCE
Silver Lion CampaignTBWA\PARISMCDONALD'S FRANCEDELIVERY SERVICEMCDELIVERY-4FRANCE
Silver Lion CampaignWIEDEN+KENNEDY, PortlandNIKENIKEDREAM CRAZIER OOH | SERENA WILLIAMSUSA
Silver Lion CampaignWIEDEN+KENNEDY, PortlandNIKENIKEDREAM CRAZIER OOH | IBTIHAJ MUHAMMADUSA
Silver Lion CampaignWIEDEN+KENNEDY, PortlandNIKENIKEDREAM CRAZIER OOH | CHLOE KIMUSA
Silver Lion CampaignWIEDEN+KENNEDY, PortlandNIKENIKEDREAM CRAZIER OOH | SIMONE MANUELUSA
Silver Lion CampaignWIEDEN+KENNEDY, PortlandNIKENIKEDREAM CRAZIER OOH | SIMONE BILESUSA
Silver Lion CampaignVMLY&R, SantiagoAMNISTÍA INTERNACIONALAMNISTÍA INTERNACIONALTSUNAMICHILE
Silver Lion CampaignVMLY&R, SantiagoAMNISTÍA INTERNACIONALAMNISTÍA INTERNACIONALEARTHQUAKECHILE
Silver Lion CampaignVMLY&R, SantiagoAMNISTÍA INTERNACIONALAMNISTÍA INTERNACIONALHURRICANECHILE
Silver Lion Campaignadam&eveDDB, LondonUNILEVERMARMITELOVERS, DON'T SPREAD THE HATE - BUTTERUNITED KINGDOM
Silver Lion Campaignadam&eveDDB, LondonUNILEVERMARMITELOVERS, DON'T SPREAD THE HATE - MARMALADEUNITED KINGDOM
Silver Lion Campaignadam&eveDDB, LondonUNILEVERMARMITELOVERS, DON'T SPREAD THE HATE - HONEYUNITED KINGDOM
Silver Lion CampaignLOLA MULLENLOWE, MadridBURGER KINGBURGER KINGALABAMASPAIN
Silver Lion CampaignLOLA MULLENLOWE, MadridBURGER KINGBURGER KINGILLINOISSPAIN
Silver Lion CampaignLOLA MULLENLOWE, MadridBURGER KINGBURGER KINGTURKEYSPAIN
Silver Lion CampaignLOLA MULLENLOWE, MadridBURGER KINGBURGER KINGMASSACHUSETTSSPAIN
Silver Lion CampaignLOLA MULLENLOWE, MadridBURGER KINGBURGER KINGTEXASSPAIN
Silver LionWUNDERMAN THOMPSON BANGKOK / WUNDERMAN, Bangkok / J. WALTER THOMPSON BANGKOKNETFLIXNETFLIXNARCOS: THE CENSOR'S CUTTHAILAND
Silver LionGREY BRAZIL, São PauloVOLVOVOLVOCOMPETITORS’ SALEBRAZIL
Silver LionINGO, StockholmBURGER KINGSBURGERSTHE NOT BIG MACSSWEDEN
Silver LionTBWA\CHIAT\DAY, New YorkCOLUMBIA JOURNALISM REVIEWCOLUMBIA JOURNALISM REVIEW - NEWSTHE FAKE NEWS STANDUSA
Silver LionBETC, ParisCITROENCITROENSEETROENFRANCE
Silver LionDDB CHICAGOMARS WRIGLEY CONFECTIONERYSKITTLESBROADWAY THE RAINBOWUSA
Silver LionMARCEL, ParisCENTRE POMPIDOUCENTRE POMPIDOUSOUVENIRS DE PARISFRANCE
Silver LionPUBLICIS ITALY, MilanLEROY MERLINDIY STORELESSONS FOR GOODITALY
Silver LionDAVID SÃO PAULO, São PauloBURGER KINGBURGER KING WHOPPERBURN THAT ADBRAZIL
Silver LionTBWA\CHIAT\DAY, New YorkADIDASADIDASBILLIE JEAN KING YOUR SHOESUSA
Silver LionDOMINO'S PIZZA, Ann Arbor / CRISPIN PORTER BOGUSKY+, BoulderDOMINO'S PIZZADOMINO'S PIZZAPAVING FOR PIZZAUSA
Silver LionBBDO ATLANTASTREET GRACEFIGHTING DOMESTIC MINOR SEX TRAFFICKINGSTOP TRAFFICKUSA
Silver LionTBWA\MELBOURNEANZ BANKANZ BRANDSIGNS OF LOVEAUSTRALIA
Silver LionAKQA, São PauloNIKEAIR MAXAIR MAX GRAFFITI STORESBRAZIL
Silver LionMcCANN PARISPURINAPURINA VETERINARY DIETSSTREET-VETFRANCE
Bronze Lion CampaignDAVID, MiamiCOCA-COLACOCA-COLACOKE PTSSHHHHUSA
Bronze Lion CampaignDAVID, MiamiCOCA-COLACOCA-COLACOKE FZZZZZZZUSA
Bronze Lion CampaignDAVID, MiamiCOCA-COLACOCA-COLACOKE KTCHKKUSA
Bronze Lion CampaignVMLY&R BRAZIL, São PauloBICSTATIONARY STOREPARISBRAZIL
Bronze Lion CampaignVMLY&R BRAZIL, São PauloBICSTATIONARY STOREBERLINBRAZIL
Bronze Lion CampaignVMLY&R BRAZIL, São PauloBICSTATIONARY STORELONDONBRAZIL
Bronze Lion CampaignTBWA\ISTANBULLAND ROVERCLOTHESSHIRTTURKEY
Bronze Lion CampaignTBWA\ISTANBULLAND ROVERCLOTHESPOLO SHIRTTURKEY
Bronze Lion CampaignSPOTIFY IN-HOUSE, New YorkSPOTIFYSPOTIFYWELCOME TO AMERICAUSA
Bronze Lion CampaignSPOTIFY IN-HOUSE, New YorkSPOTIFYSPOTIFYGOD IS A WOMANUSA
Bronze Lion CampaignCHEIL WORLDWIDE HONG KONGCHUPA CHUPS (SNACK TO HOME LIMITED)CHUPA CHUPSHOMEWORKHONG KONG
Bronze Lion CampaignCHEIL WORLDWIDE HONG KONGCHUPA CHUPS (SNACK TO HOME LIMITED)CHUPA CHUPSMUSICHONG KONG
Bronze Lion CampaignCHEIL WORLDWIDE HONG KONGCHUPA CHUPS (SNACK TO HOME LIMITED)CHUPA CHUPSTIDY-UPHONG KONG
Bronze Lion CampaignALMAPBBDO, São PauloVOLKSWAGENVOLKSWAGEN PARK ASSISTPYRAMIDBRAZIL
Bronze Lion CampaignALMAPBBDO, São PauloVOLKSWAGENVOLKSWAGEN PARK ASSISTPISABRAZIL
Bronze Lion CampaignWIEDEN+KENNEDY, PortlandNIKENIKENIKE DREAM CRAZY | COLIN KAEPERNICKUSA
Bronze Lion CampaignWIEDEN+KENNEDY, PortlandNIKENIKENIKE DREAM CRAZY | LEBRON JAMESUSA
Bronze Lion CampaignWIEDEN+KENNEDY, PortlandNIKENIKENIKE DREAM CRAZY | SERENA WILLIAMSUSA
Bronze Lion CampaignWIEDEN+KENNEDY, PortlandNIKENIKENIKE DREAM CRAZY | SHAQUEM GRIFFINUSA
Bronze Lion CampaignLOLA MULLENLOWE, MadridBURGER KINGRESTAURANTSBIRTHDAY 4SPAIN
Bronze Lion CampaignLOLA MULLENLOWE, MadridBURGER KINGRESTAURANTSBIRTHDAY 3SPAIN
Bronze Lion CampaignLOLA MULLENLOWE, MadridBURGER KINGRESTAURANTSBIRTHDAY 5SPAIN
Bronze Lion CampaignLOLA MULLENLOWE, MadridBURGER KINGRESTAURANTSBIRTHDAY 2SPAIN
Bronze Lion CampaignLOLA MULLENLOWE, MadridBURGER KINGRESTAURANTSBIRTHDAY 1SPAIN
Bronze Lion CampaignPUBLICIS SPAIN, MadridIKEAFURNITURE/LIVING ROOMIkea Real Life Series Strang...SPAIN
Bronze Lion CampaignPUBLICIS SPAIN, MadridIKEAFURNITURE/LIVING ROOMIkea Real Life Series Simps...SPAIN
Bronze Lion CampaignKARMARAMA | ACCENTURE INTERACTIVE, LondonCAPITATHE BRITISH ARMYSNOWFLAKESUNITED KINGDOM
Bronze Lion CampaignKARMARAMA | ACCENTURE INTERACTIVE, LondonCAPITATHE BRITISH ARMYME ME ME MILLENNIALSUNITED KINGDOM
Bronze Lion CampaignKARMARAMA | ACCENTURE INTERACTIVE, LondonCAPITATHE BRITISH ARMYBINGE GAMERSUNITED KINGDOM
Bronze Lion CampaignKARMARAMA | ACCENTURE INTERACTIVE, LondonCAPITATHE BRITISH ARMYCLASS CLOWNSUNITED KINGDOM
Bronze Lion CampaignKARMARAMA | ACCENTURE INTERACTIVE, LondonCAPITATHE BRITISH ARMYSELFIE ADDICTSUNITED KINGDOM
Bronze LionPUBLICIS ITALY, MilanCOCA-COLACOCA-COLATHE SIGNITALY
Bronze LionGREY ARGENTINA, Buenos AiresFLYBONDIFLYBONDIFLY WITH USARGENTINA
Bronze LionRETHINK, TorontoFONDATION ÉMERGENCEINTERNATIONAL DAY AGAINST HOMOPHOBIA AND TRANSPHOBIAPRIDE SHIELDCANADA
Bronze LionAKQA, São PauloNIKEAIR MAXAIR MAX GRAFFITI STORESBRAZIL
Bronze LionNBS, Rio De JaneiroMUSEU NACIONAL DE BELAS ARTESMUSEUMHASHTAGS OF ARTSBRAZIL
Bronze LionLEO BURNETT TAILOR MADE, São PauloMETROPOLESINSTITUTIONALREAL TIME MICBRAZIL
Bronze LionZ+HAVAS, São PauloMOVIMENTO SUPERAÇÃOACESSIBILITYWITHOUT A RAMP, A SIDEWALK IS A WALLBRAZIL
Bronze LionBETC, ParisCITROENCITROENSEETROENFRANCE
Bronze LionVMLY&R MELBOURNE / Y&R ANZ, MelbourneLEGACY / RSALEGACY / RSATHE HALF BISCUITAUSTRALIA
Bronze LionONLY IF, Mexico CityAB INBEVBUD LIGHT CEREALBUD LIGHT CEREAL MEXICO
Bronze LionTBWA\CHIAT\DAY, New YorkCOLUMBIA JOURNALISM REVIEWCOLUMBIA JOURNALISM REVIEW - NEWSTHE FAKE NEWS STANDUSA
Bronze LionPUBLICIS ITALY, MilanDIESELDIESELDIESEL X MUSTAFAITALY
Bronze LionDOMINO'S PIZZA, Ann Arbor / CRISPIN PORTER BOGUSKY+, BoulderDOMINO'S PIZZADOMINO'S PIZZAPAVING FOR PIZZAUSA
Bronze LionGSD&M, AustinPOPEYE'S LOUISIANA KITCHENQSR12-HOUR DRIVE-THRUUSA
Bronze LionMcCANN PARISPURINAPURINA VETERINARY DIETSSTREET-VETFRANCE
Bronze LionTECH AND SOUL, São PauloUBER/ UBERYELLOW MAYDISTRACTED GOALKEEPERBRAZIL
Bronze LionBBDO ATLANTASTREET GRACEFIGHTING DOMESTIC MINOR SEX TRAFFICKINGSTOP TRAFFICKUSA
Bronze LionINGO, StockholmBURGER KINGSBURGERSTHE NOT BIG MACSSWEDEN
Bronze LionROTHCO | ACCENTURE INTERACTIVE, DublinO.N.E.CHARITY DONATIONSLEEPING FLAGSIRELAND
Bronze LionOFFICER AND GENTLEMAN, MadridPADDY POWERGAMBLING SERVICESCOME OUT AND PLAYSPAIN
Bronze LionSPECIAL GROUP, AucklandUBER EATSONLINE FOOD ORDERING AND DELIVERY PLATFORMSHARK BAITNEW ZEALAND
Bronze LionDDB PARISUBERUBERTOYSUBERTOYSFRANCE
Bronze LionMARCEL, ParisCENTRE POMPIDOUCENTRE POMPIDOUSOUVENIRS DE PARISFRANCE
Bronze LionDAVID SÃO PAULO, São PauloBURGER KINGBURGER KING WHOPPERBURN THAT ADBRAZIL


Here’s a reminder of the #CannesLions2019 Outdoor Lions shortlist in full:

#CannesLions2019: Outdoor and Out-of-Home (OOH) shortlist

The Cannes Lions' Outdoor and Out-of-Home Lions 2019 shortlist has been announced...

15 Jun 2019


The Cannes Lions Festival of Creativity runs from 17 to 21 June 2019, with Cinemark – now known as Ster-Kinekor Sales – the local representatives of Cannes Lions for SA. Visit our Cannes Lions special section for the latest updates!
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