#CannesLions2017: Promo & Activation Lions winners!
The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Promo & Activation award ceremony on 19 June 2017.
Lions Promo & Activation celebrates creativity that brings brands to life. Entries needed to demonstrate ideas that generate interaction; where consumer participation in an activity serves to promote a product or service.
The Grand Prix went to the Boost Mobile’s ‘Boost your voice’, by 180LA Santa Monica.
The campaign promoted Boost stores as polling stations in under-served areas populated by low-income and minority voters in a move towards equal voting access.
View the full table of winning work below:
Promo & Activation Lions winners
| Entrant | Title | Client | Product | Award |
| 180LA, Santa Monica | BOOST YOUR VOICE | BOOST MOBILE | PROMOTE BOOST STORES AS POLLING STATIONS | Grand Prix |
| SAATCHI & SAATCHI, New York | BRADSHAW STAIN | P&G | TIDE | Gold Lion |
| GREY NEW YORK / PROCTER & GAMBLE, Boston | HANDLE WITH CARE | PROCTER & GAMBLE | GILLETTE | Gold Lion |
| BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Gold Lion |
| McCANN NEW YORK | FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | Gold Lion |
| SAATCHI & SAATCHI, New York | BRADSHAW STAIN | P&G | TIDE | Gold Lion |
| FRED & FARID PARIS | LIBÉ DES RÉFUGIÉS | LIBÉRATION | NEWSPAPERS | Gold Lion |
| GREY COLOMBIA, Bogotá | PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | Gold Lion |
| adam&eveDDB, London | GIVE THE RAINBOW | MARS | SKITTLES | Gold Lion |
| SAATCHI & SAATCHI, New York | BRADSHAW STAIN | P&G | TIDE | Gold Lion |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Gold Lion |
| McCANN NEW YORK | FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | Gold Lion |
| BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Gold Lion |
| GOODBY SILVERSTEIN & PARTNERS, San Francisco | CHEETOS MUSEUM | CHEETOS | CHEETOS | Gold Lion |
| GREY NEW YORK / PROCTER & GAMBLE, Boston | HANDLE WITH CARE | PROCTER & GAMBLE | GILLETTE | Gold Lion |
| OGILVY NEW YORK | THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | Gold Lion |
| adam&eveDDB, London | GIVE THE RAINBOW | MARS | SKITTLES | Silver Lion |
| POSSIBLE MOSCOW | COFFEE IS NOT A DRUG | CHERNYI (BLACK) COOPERATIVE | COFFEE SUBSCRIPTIONS | Silver Lion |
| NEOGAMA BBH, São Paulo | FOOT TYPE TEST AD | ASICS | ASICS FOOT TYPE TEST AD | Silver Lion |
| WE BELIEVERS, New York | VOLVO SURVIVOR SALES AGENTS | VOLVO NORTH MIAMI | VOLVO | Silver Lion |
| BETC, Paris | CINEMA TO GO | AIR FRANCE | AIR FRANCE | Silver Lion |
| ALMA DDB, Miami | SPANISH LESSONS | NETFLIX | NARCOS | Silver Lion |
| McCANN NEW YORK | FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | Silver Lion |
| ALMAPBBDO, São Paulo | NOSFERATU | GETTY IMAGES | GETTY IMAGES | Silver Lion |
| GREY COLOMBIA, Bogotá | PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | Silver Lion |
| COLENSO BBDO, Auckland | THE CHILD REPLACEMENT PROGRAMME | MARS NZ | PEDIGREE | Silver Lion |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Silver Lion |
| Y&R DUBAI | ONE BOOK FOR PEACE | INTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINA | INTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINA | Silver Lion |
| OGILVY NEW YORK | THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | Silver Lion |
| POL, Oslo | 25M2 SYRIA | TV-AKSJONEN NRK, IKEA, RED CROSS | TV-AKSJONEN 2017 | Silver Lion |
| LEO BURNETT CHICAGO | YOUR NAME SAVES | DONATE LIFE AMERICA | ORGAN DONATION REGISTRATION | Silver Lion |
| OGILVY NEW YORK | THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | Silver Lion |
| THE CLASSIC PARTNERSHIP ADVERTISING, Dubai | FOOTNOTE FOR THE BREAST | MEDCARE WOMEN & CHILDREN HOSPITAL | HEALTHCARE | Silver Lion |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Silver Lion |
| Y&R LONDON | CHRISTMAS WITH LOVE | MARKS AND SPENCER | MARKS AND SPENCER | Silver Lion |
| McCANN MELBOURNE | MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | The University of Melbourne | Silver Lion |
| VALENSTEIN & FATT, London | SWEAR JAR | COMIC RELIEF | CHARITY APP | Silver Lion |
| FCB CHICAGO | TEDDY GUN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ANTI-GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING IN ILLINOIS | Silver Lion |
| McCANN WORLDGROUP, Milan / MRM/McCANN, Milan / McCANN MILAN | RESPONSIBLY THE BEER | UBREW | RESPONSIBLY | Silver Lion |
| NURUN, Paris | APARTMENT STORES | DELAMAISON | HOME DECORATION AND FURNISHINGS | Silver Lion |
| POL, Oslo | 25M2 SYRIA | TV-AKSJONEN NRK, IKEA, RED CROSS | TV-AKSJONEN 2017 | Silver Lion |
| UNCLE GREY, Copenhagen | DRAG, DROP & GO | CHEAPFLIGHTS | CHEAPFLIGHTS | Silver Lion |
| AKTUELLMIX, São Paulo | EATERNET | HERSHEY’S | HERSHEY’S CHOCOLATES | Silver Lion |
| CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Silver Lion |
| LEO BURNETT CHICAGO | YOUR NAME SAVES | DONATE LIFE AMERICA | ORGAN DONATION REGISTRATION | Silver Lion |
| ALMA DDB, Miami | EPISODE LEAK | NETFLIX | NARCOS | Silver Lion |
| LIFE OF DAD, Burbank | CHEERIO CHALLENGE | GENERAL MILLS | CHEERIOS | Silver Lion |
| CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Silver Lion |
| ALMA DDB, Miami | SPANISH LESSONS | NETFLIX | NARCOS | Silver Lion |
| SHACKLETON, Madrid | NO METRO | SONY PICTURES SPAIN | GHOSTBUSTERS MOVIE PREMIERE | Silver Lion |
| 180LA, Santa Monica | BOOST YOUR VOICE | BOOST MOBILE | PROMOTE BOOST STORES AS POLLING STATIONS | Silver Lion |
| BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Silver Lion |
| FRED & FARID PARIS | LIBÉ DES RÉFUGIÉS | LIBÉRATION | NEWSPAPERS | Silver Lion |
| CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Bronze Lion |
| LEO BURNETT TORONTO | IKEA: COOK THIS PAGE | IKEA CANADA | IKEA CANADA | Bronze Lion |
| COLENSO BBDO, Auckland | DB EXPORT BEER BOTTLE SAND | DB BREWERIES/HEINEKEN NZ | DB EXPORT | Bronze Lion |
| AMPLIFY SNACK BRANDS, Austin | PAQUI ONE CHIP CHALLENGE | AMPLIFY SNACK BRANDS | PAQUI CAROLINA REAPER CHIP | Bronze Lion |
| CP+B, Boulder | NEW AND NOT IMPROVED | KRAFT HEINZ | KRAFT HEINZ COMPANY | Bronze Lion |
| McCANN WORLDGROUP, Milan / MRM/McCANN, Milan / McCANN MILAN | RESPONSIBLY THE BEER | UBREW | RESPONSIBLY | Bronze Lion |
| BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Bronze Lion |
| VML, New York | DROP SALES | MOTOROLA MOBILITY | DROID TURBO 2 | Bronze Lion |
| VENABLES BELL & PARTNERS, San Francisco | AUDI AND AIRBNB LIVE TO DRIVE | AUDI OF AMERICA | AUTOMOBILES | Bronze Lion |
| DAVID, Miami | SCARIEST BK | BURGER KING | BURGER KING | Bronze Lion |
| DAVID, Miami | GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | Bronze Lion |
| DM9DDB, São Paulo | PRICE ON THE JERSEY | WALMART | WALMART | Bronze Lion |
| GOOGLE CREATIVE LAB, London | BACK TO LIFE IN VIRTUAL REALITY: RHOMALEOSAURUS & GIRAFFATITAN | GOOGLE ARTS & CULTURE | GOOGLE ARTS & CULTURE NATURAL HISTORY | Bronze Lion |
| &Co./NoA, Copenhagen | ALL THAT WE SHARE | TV2 | TV2 | Bronze Lion |
| THE CYRANOS//McCANN, Barcelona | YOURNALIST | EITB - EUSKAL IRRATI TELEBISTA | YOURNALIST - NEWS APP | Bronze Lion |
| DROGA5, New York / MAILCHIMP, Atlanta | DID YOU MEAN MAILCHIMP? | MAILCHIMP | EMAIL MARKETING | Bronze Lion |
| DDB & TRIBAL WORLDWIDE AMSTERDAM | GET THE FLOW | VODAFONE | VODAFONE | Bronze Lion |
| AC mcgarrybowen, Mexico City | WEIGHT TAG | SAMSONITE | SAMSONITE | Bronze Lion |
| CLEMENGER BBDO | TOUCHCAST, Wellington | THE CONSCIOUS CROSSING | KIWIRAIL | KIWIRAIL | Bronze Lion |
| THE MARTIN AGENCY, Richmond | THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | Bronze Lion |
| OGILVY & MATHER MUMBAI | SAVLON HEALTHY HANDS CHALK STICKS | ITC SAVLON | SAVLON HEALTHY HANDS CHALK STICKS | Bronze Lion |
| BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Bronze Lion |
| TBWA\STOCKHOLM | THE SCANIA CLOCK | SCANIA | TRUCKS | Bronze Lion |
| CLEMENGER BBDO | TOUCHCAST, Wellington | THE CONSCIOUS CROSSING | KIWIRAIL | KIWIRAIL | Bronze Lion |
| WE BELIEVERS, New York | VOLVO SURVIVOR SALES AGENTS | VOLVO NORTH MIAMI | VOLVO | Bronze Lion |
| AP THAILAND, Bangkok / CJ WORX, Bangkok | THE UNUSUAL FOOTBALL FIELD | AP (THAILAND) PUBLIC COMPANY LIMITED. | PROPERTY DEVELOPMENT | Bronze Lion |
| SAATCHI & SAATCHI, New York | THE RECEIPT | WALMART | WALMART | Bronze Lion |
| SPOTIFY, New York | THANKS 2016, IT'S BEEN WEIRD. | SPOTIFY | SPOTIFY | Bronze Lion |
| McCANN LONDON | REALITY XMAS | DOCTORS OF THE WORLD | INTERNATIONAL MEDICAL CHARITY | Bronze Lion |
| BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Bronze Lion |
| VOSKHOD, Ekaterinburg | CAR CURLING | SMARTPOLIS INSURANCE | SMARTPOLIS INSURANCE | Bronze Lion |
| OGILVY NEW YORK | THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | Bronze Lion |
| TBWA\NEBOKO, Amsterdam | TRAMROULETTE | HOLLAND CASINO | ROULETTE | Bronze Lion |
| DAVID, Miami | SCARIEST BK | BURGER KING | BURGER KING | Bronze Lion |
| DROGA5 EUROPE, London | THE SLOW MO MARATHON | PARAMOUNT PICTURES | BAYWATCH | Bronze Lion |
| BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Bronze Lion |
| SAATCHI & SAATCHI, Buenos Aires | ANDES BAR 45 | AB INBEV | ANDES BEER | Bronze Lion |
| TBWA\NEBOKO, Amsterdam | TRAMROULETTE | HOLLAND CASINO | ROULETTE | Bronze Lion |
| OGILVY BRASIL, São Paulo | VR VACCINE | HERMES PARDINI | DIAGNOSIS LAB | Bronze Lion |
| J. WALTER THOMPSON NEW YORK | CONNECTED ROOM | NORTHWELL HEALTH | NORTHWELL HOSPITAL | Bronze Lion |
| BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Bronze Lion |
| DDB & TRIBAL WORLDWIDE AMSTERDAM | GET THE FLOW | VODAFONE | VODAFONE | Bronze Lion |
| SAATCHI & SAATCHI, London | MAGENTA UNLEASHED | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | Bronze Lion |
| VALENSTEIN & FATT, London | SWEAR JAR | COMIC RELIEF | CHARITY APP | Bronze Lion |
| TBWA\CHIAT\DAY, Los Angeles | SERENA WILLIAMS | MATCH POINT | GATORADE | GATORADE | GATORADE | Bronze Lion |
| OGILVY & MATHER AFRICA, Nairobi | MOST ELIGIBLE BACHELOR | OL PEJETA CONSERVANCY | WILDLIFE CONSERVATION | Bronze Lion |
| ACNE, Stockholm / IKEA, Malmö | IKEA RESPONDS TO BALENCIAGA | IKEA | FRAKTA BAG | Bronze Lion |
| CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Bronze Lion |
| NURUN, Paris | APARTMENT STORES | DELAMAISON | HOME DECORATION AND FURNISHINGS | Bronze Lion |
The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.
Visit the official Cannes Lions website and our Cannes Lions special section for more information.
