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The idea, said Jury President Tom Eymundson, chief executive officer and director of Pirate Group Inc, touched everyone in the jury room, regardless of gender, age or nationality, it resonated.

Ogilvy's radio brilliance

In addition to the campaign Grand Prix, Ogilvy & Mather JHB also won the Gold Lion for the Everyman Meal Coloured Weights, Claw Thing and Cherry Lip Balm campaign in the Script and Casting & Performance categories. In addition, it's bringing home Bronze Lions for its Philips Series 5000 Shaver campaign work - Close Shave with a Train and Close Shave with a Chainsaw in the Cosmetics & Toiletries and Casting & Performance categories, as well as Silver Lions for its Vodacom - You Should Have Called campaign in the Commercial Public Services and Script categories, with the campaign's 'double blue tick' also scooping up an individual silver lion in the Casting & Performance category.

Rounding out the South African Radio Lions, TBWA/Hunt/Lascaris Johannesburg scooped up Silver Lions for its Peaceful Sleep Room Spray 'Sleepover Equation' and Roadtrip Equation' campaign for client Tiger Brands in the Household Goods category, as well as Flight Centre Student Flights' Skiing Trip, Spiritual Festival and Spring Break campaign in the Script category. DDB South Africa was awarded the the Bronze Lion for its Wrigley Skittles Psychic and Genie campaign in the Food category. FCB Cape Town is bringing home a Bronze Lion for 'Mark' for client BMW Motorrad 'Helmets Radio', while 1886 is bringing home bronze for its Igugu Senzo, Khanyi and Thembi campaign for client Cell C in the Use of Music category.

View the full table of winning work below:

All the 2016 Radio Lions winners

Click here for a reminder of the Cannes Lions 2016 Radio Lions shortlist in full.