Cannes Lions Special Section

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#CannesLions2016: Radio Lions winners!

The Cannes Radio Lions award ceremony resulted in 91 awards in total, of which 33 went to SA agencies - including the Grand Prix, which went to Ogilvy & Mather JHB for its KFC 'Everyman Meal' campaign in the Restaurants & Fast Food Chain category...
© Alinoubigh – 123RF.com

The idea, said Jury President Tom Eymundson, chief executive officer and director of Pirate Group Inc, touched everyone in the jury room, regardless of gender, age or nationality, it resonated.

Ogilvy's radio brilliance


In addition to the campaign Grand Prix, Ogilvy & Mather JHB also won the Gold Lion for the Everyman Meal Coloured Weights, Claw Thing and Cherry Lip Balm campaign in the Script and Casting & Performance categories. In addition, it's bringing home Bronze Lions for its Philips Series 5000 Shaver campaign work - Close Shave with a Train and Close Shave with a Chainsaw in the Cosmetics & Toiletries and Casting & Performance categories, as well as Silver Lions for its Vodacom - You Should Have Called campaign in the Commercial Public Services and Script categories, with the campaign's 'double blue tick' also scooping up an individual silver lion in the Casting & Performance category.

Rounding out the South African Radio Lions, TBWA/Hunt/Lascaris Johannesburg scooped up Silver Lions for its Peaceful Sleep Room Spray 'Sleepover Equation' and Roadtrip Equation' campaign for client Tiger Brands in the Household Goods category, as well as Flight Centre Student Flights' Skiing Trip, Spiritual Festival and Spring Break campaign in the Script category. DDB South Africa was awarded the the Bronze Lion for its Wrigley Skittles Psychic and Genie campaign in the Food category. FCB Cape Town is bringing home a Bronze Lion for 'Mark' for client BMW Motorrad 'Helmets Radio', while 1886 is bringing home bronze for its Igugu Senzo, Khanyi and Thembi campaign for client Cell C in the Use of Music category.

View the full table of winning work below:

All the 2016 Radio Lions winners


TitleClientProductEntrant CompanyCountryPrize
A01 (Food)
PSYCHICWRIGLEYSKITTLESDDB SOUTH AFRICA JohannesburgSOUTH AFRICABronze Lion Campaign
GENIEWRIGLEYSKITTLESDDB SOUTH AFRICA JohannesburgSOUTH AFRICABronze Lion Campaign
CHRISTMAS BREAKNESTLÉKITKATJ. WALTER THOMPSON LondonUNITED KINGDOMBronze Lion
A02 (Drinks)
ADIOS AMIGOHEINEKENDOS EQUISHAVAS WORLDWIDE NEW YORK USASilver Lion
A03 (Cosmetics & Toiletries)
CLOSE SHAVE WITH A TRAINPHILIPSSERIES 5000 SHAVEROGILVY & MATHER JOHANNESBURG SOUTH AFRICABronze Lion Campaign
CLOSE SHAVE WITH A CHAINSAWPHILIPSSERIES 5000 SHAVEROGILVY & MATHER JOHANNESBURG SOUTH AFRICABronze Lion Campaign
A04 (Healthcare & Pharmacy)
VALDA - DAYCAREVALDATESTTANK MontrealCANADABronze Lion
SWEET DREAMSJOHNSON & JOHNSON MIDDLE EASTJOHNSON’S BABY BEDTIME LOTIONIMPACT BBDO DubaiUNITED ARAB EMIRATESBronze Lion
A05 (Household Goods)
ROAD TRIP EQUATIONTIGER BRANDSPEACEFUL SLEEP ROOM SPRAYTBWA\HUNT LASCARIS JOHANNESBURG SOUTH AFRICASilver Lion Campaign
SLEEP OVER EQUATIONTIGER BRANDSPEACEFUL SLEEP ROOM SPRAYTBWA\HUNT LASCARIS JOHANNESBURG SOUTH AFRICASilver Lion Campaign
MOM AT 40PROCTER & GAMBLEMAGISTRALGREY ARGENTINA Buenos AiresARGENTINASilver Lion Campaign
LAST ONE TO GET MARRIEDPROCTER & GAMBLEMAGISTRALGREY ARGENTINA Buenos AiresARGENTINASilver Lion Campaign
A06 (Miscellaneous)
ROUNDEDWALMARTPLAY-DOHALMA DDB MiamiUSASilver Lion Campaign
ROLLEDWALMARTPLAY-DOHALMA DDB MiamiUSASilver Lion Campaign
A08 (Home Appliances, Furnishings, Consumer Electronics & Technology)
THE BEARDPRIMUSPRIMUS EQUIPMENTÅKESTAM HOLST StockholmSWEDENBronze Lion
THE BIRDSRAKUTEN KOBOKOBO BRANDCOSSETTE TorontoCANADABronze Lion Campaign
THE RIVERRAKUTEN KOBOKOBO BRANDCOSSETTE TorontoCANADABronze Lion Campaign
NOKIATRUECALLERTRUECALLERCONTRACT ADVERTISING GurgaonINDIABronze Lion
A09 (Cars & Automotive Products & Services)
THINKING SIDEWAYSVOLKSWAGENVOLKSWAGEN AREA VIEWGRABARZ & PARTNER HamburgGERMANYBronze Lion Campaign
THINKING SIDEWAYSVOLKSWAGENVOLKSWAGEN AREA VIEWGRABARZ & PARTNER HamburgGERMANYBronze Lion Campaign
THINKING SIDEWAYSVOLKSWAGENVOLKSWAGEN AREA VIEWGRABARZ & PARTNER HamburgGERMANYBronze Lion Campaign
AUTODIAGNOSISGENERAL MOTORSOPEL MOVANOTAPSA | Y&R MadridSPAINSilver Lion
MARKBMW MOTORRADHELMETS RADIOFCB CAPE TOWN SOUTH AFRICABronze Lion
A10 (Retail & e-Commerce)
READ BETTER STORIES RADIO - BOOTSPAPER PLUS GROUPPAPER PLUS RETAIL STOREFCB NEW ZEALAND AucklandNEW ZEALANDSilver Lion Campaign
READ BETTER STORIES RADIO - GYMPAPER PLUS GROUPPAPER PLUS RETAIL STOREFCB NEW ZEALAND AucklandNEW ZEALANDSilver Lion Campaign
READ BETTER STORIES RADIO - CURRYPAPER PLUS GROUPPAPER PLUS RETAIL STOREFCB NEW ZEALAND AucklandNEW ZEALANDSilver Lion Campaign
A11 (Restaurants & Fast Food Chains)
1. THE EVERYMAN MEAL - COLOURED WEIGHTSKFCKFCOGILVY & MATHER JOHANNESBURG SOUTH AFRICAGrand Prix Campaign
2. THE EVERYMAN MEAL - CLAW THINGKFCKFCOGILVY & MATHER JOHANNESBURG SOUTH AFRICAGrand Prix Campaign
3. THE EVERYMAN MEAL - CHERRY LIP BALMKFCKFCOGILVY & MATHER JOHANNESBURG SOUTH AFRICAGrand Prix Campaign
A12 (Travel & Transport)
MANTHOMAS COOKHOLIDAY PACKAGES FOR SENIOR CITIZENSLAW & KENNETH SAATCHI & SAATCHI MumbaiINDIASilver Lion Campaign
WOMANTHOMAS COOKHOLIDAY PACKAGES FOR SENIOR CITIZENSLAW & KENNETH SAATCHI & SAATCHI MumbaiINDIASilver Lion Campaign
A13 (Entertainment & Leisure)
GAME OF THRONES "SHAME"SKY TELEVISION NEW ZEALANDSOHO POP-UP CHANNELDDB GROUP NEW ZEALAND AucklandNEW ZEALANDSilver Lion
BUKAKEUNIVERSIDAD DE MÁLAGAFANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGATAPSA | Y&R MadridSPAINBronze Lion Campaign
TINDERUNIVERSIDAD DE MÁLAGAFANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGATAPSA | Y&R MadridSPAINBronze Lion Campaign
DONALD TRUMPUNIVERSIDAD DE MÁLAGAFANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGATAPSA | Y&R MadridSPAINBronze Lion Campaign
A14 (Media & Publications)
JOHN LENNONMARISKAL ROCK RADIOMARISKAL ROCK RADIOTAPSA | Y&R MadridSPAINBronze Lion
FOOTBALL MEMORIES FMLIBEROFOOTBALL MAGAZINELOLA MULLENLOWE MadridSPAINSilver Lion
TRUTH DETECTOR89 FM89 FMDDB BRASIL São PauloBRAZILBronze Lion
A17 (Commercial Public Services)
1. YOU SHOULD HAVE CALLED - EMAILVODACOMVODACOMOGILVY & MATHER JOHANNESBURG SOUTH AFRICASilver Lion Campaign
2. YOU SHOULD HAVE CALLED - MEMEVODACOMVODACOMOGILVY & MATHER JOHANNESBURG SOUTH AFRICASilver Lion Campaign
3. YOU SHOULD HAVE CALLED - DOUBLE BLUE TICKVODACOMVODACOMOGILVY & MATHER JOHANNESBURG SOUTH AFRICASilver Lion Campaign
'FEMME-A-POOLOZA'THE TORONTO SPEAKERS ACADEMYPRESENTATION AND COMMUNICATION COACHINGJ. WALTER THOMPSON CANADA TorontoCANADABronze Lion Campaign
'GIVE HIM EVERYTHING'THE TORONTO SPEAKERS ACADEMYPRESENTATION AND COMMUNICATION COACHINGJ. WALTER THOMPSON CANADA TorontoCANADABronze Lion Campaign
CANELOBRITANICO ENGLISH INSTITUTEENGLISH LESSONSY&R LimaPERUSilver Lion Campaign
RAMIRESBRITANICO ENGLISH INSTITUTEENGLISH LESSONSY&R LimaPERUSilver Lion Campaign
A18 (Corporate Image & Sponsorship)
TONGUEUNILEVERDOVEOGILVY & MATHER LONDON UNITED KINGDOMGold Lion Campaign
BREATHINGUNILEVERDOVEOGILVY & MATHER LONDON UNITED KINGDOMGold Lion Campaign
BLINKINGUNILEVERDOVEOGILVY & MATHER LONDON UNITED KINGDOMGold Lion Campaign
A19 (Public Health & Safety)
TOBACCO DOWNSTOBACCO FREE FLORIDAANTI-TOBACCOALMA DDB MiamiUSABronze Lion
B01 (Use of Radio as a Medium)
TRUTH DETECTOR89 FM89 FMDDB BRASIL São PauloBRAZILBronze Lion
SCHOOL ZONE RADIOSUZUKISAFE DRIVINGAFRICA São PauloBRAZILSilver Lion
THE SOUND OF GLORYFORDAUTOMOTIVEOGILVY MADRID SPAINBronze Lion
B02 (Use of Audio Technology)
SOUNDS OF THE CITYTHALYS TRAIN NETWORKTHALYS HIGH-SPEED RAIL TRAVELROSAPARK ParisFRANCESilver Lion
DON'T LOOK AWAYUSHERINTERACTIVE MUSIC VIDEOAKQA São PauloBRAZILBronze Lion
B03 (Use of Branded Content / Programming )
FOOTBALL MEMORIES FMLIBEROFOOTBALL MAGAZINELOLA MULLENLOWE MadridSPAINGold Lion
C01 (Use of Music)
IGUGU SENZOCELL CC-SURANCE1886 JohannesburgSOUTH AFRICABronze Lion Campaign
IGUGU KHANYICELL CC-SURANCE1886 JohannesburgSOUTH AFRICABronze Lion Campaign
IGUGU THEMBICELL CC-SURANCE1886 JohannesburgSOUTH AFRICABronze Lion Campaign
C02 (Sound Design)
DATE NIGHTHENKELPERSIL POWER GELDDB DUBAI UNITED ARAB EMIRATESSilver Lion Campaign
SUNDAY STROLLHENKELPERSIL POWER GELDDB DUBAI UNITED ARAB EMIRATESSilver Lion Campaign
BARKING PUPPYHENKELPERSIL POWER GELDDB DUBAI UNITED ARAB EMIRATESSilver Lion Campaign
C03 (Script)
1. YOU SHOULD HAVE CALLED - EMAILVODACOMVODACOMOGILVY & MATHER JOHANNESBURG SOUTH AFRICASilver Lion Campaign
2. YOU SHOULD HAVE CALLED - MEMEVODACOMVODACOMOGILVY & MATHER JOHANNESBURG SOUTH AFRICASilver Lion Campaign
3. YOU SHOULD HAVE CALLED - DOUBLE BLUE TICKVODACOMVODACOMOGILVY & MATHER JOHANNESBURG SOUTH AFRICASilver Lion Campaign
PSYCHICWRIGLEYSKITTLESDDB SOUTH AFRICA JohannesburgSOUTH AFRICABronze Lion
TONGUEUNILEVERDOVEOGILVY & MATHER LONDON UNITED KINGDOMGold Lion Campaign
BREATHINGUNILEVERDOVEOGILVY & MATHER LONDON UNITED KINGDOMGold Lion Campaign
BLINKINGUNILEVERDOVEOGILVY & MATHER LONDON UNITED KINGDOMGold Lion Campaign
1. THE EVERYMAN MEAL - COLOURED WEIGHTSKFCKFCOGILVY & MATHER JOHANNESBURG SOUTH AFRICAGold Lion Campaign
2. THE EVERYMAN MEAL - CLAW THINGKFCKFCOGILVY & MATHER JOHANNESBURG SOUTH AFRICAGold Lion Campaign
3. THE EVERYMAN MEAL - CHERRY LIP BALMKFCKFCOGILVY & MATHER JOHANNESBURG SOUTH AFRICAGold Lion Campaign
TOBACCO DOWNSTOBACCO FREE FLORIDAANTI-TOBACCOALMA DDB MiamiUSABronze Lion Campaign
AUCTIONEERTOBACCO FREE FLORIDAANTI-TOBACCOALMA DDB MiamiUSABronze Lion Campaign
BIG BANGTHE CLOROX COMPANYCLOROX BLEACHALMA DDB MiamiUSASilver Lion
GRAVITYTHE CLOROX COMPANYCLOROX BLEACHALMA DDB MiamiUSABronze Lion
SKIING TRIPFLIGHT CENTRESTUDENT FLIGHTSTBWA\HUNT LASCARIS JOHANNESBURG SOUTH AFRICASilver Lion Campaign
SPIRITUAL FESTIVALFLIGHT CENTRESTUDENT FLIGHTSTBWA\HUNT LASCARIS JOHANNESBURG SOUTH AFRICASilver Lion Campaign
SPRING BREAKFLIGHT CENTRESTUDENT FLIGHTSTBWA\HUNT LASCARIS JOHANNESBURG SOUTH AFRICASilver Lion Campaign
C04 (Casting & Performance)
CLOSE SHAVE WITH A TRAINPHILIPSSERIES 5000 SHAVEROGILVY & MATHER JOHANNESBURG SOUTH AFRICABronze Lion Campaign
CLOSE SHAVE WITH A CHAINSAWPHILIPSSERIES 5000 SHAVEROGILVY & MATHER JOHANNESBURG SOUTH AFRICABronze Lion Campaign
CLOSE SHAVE WITH A CHINESE TRIADPHILIPSSERIES 5000 SHAVEROGILVY & MATHER JOHANNESBURG SOUTH AFRICABronze Lion Campaign
3. YOU SHOULD HAVE CALLED - DOUBLE BLUE TICKVODACOMVODACOMOGILVY & MATHER JOHANNESBURG SOUTH AFRICASilver Lion
CHICKEN RISOTTOGOJEKGOMARTLEO BURNETT INDONESIA JakartaINDONESIABronze Lion
1. THE EVERYMAN MEAL - COLOURED WEIGHTSKFCKFCOGILVY & MATHER JOHANNESBURG SOUTH AFRICAGold Lion Campaign
2. THE EVERYMAN MEAL - CLAW THINGKFCKFCOGILVY & MATHER JOHANNESBURG SOUTH AFRICAGold Lion Campaign
3. THE EVERYMAN MEAL - CHERRY LIP BALMKFCKFCOGILVY & MATHER JOHANNESBURG SOUTH AFRICAGold Lion Campaign
NEVER TOO OLDTHOMAS COOKHOLIDAY PACKAGES FOR SENIOR CITIZENSLAW & KENNETH SAATCHI & SAATCHI MumbaiINDIASilver Lion
TOBACCO DOWNSTOBACCO FREE FLORIDAANTI-TOBACCOALMA DDB MiamiUSABronze Lion Campaign
AUCTIONEERTOBACCO FREE FLORIDAANTI-TOBACCOALMA DDB MiamiUSABronze Lion Campaign
THE MAN BUNUNILEVER (CLEAR SHAMPOO)CLEAR SHAMPOOMULLENLOWE SINGAPORE SINGAPOREBronze Lion Campaign
THE COMB OVERUNILEVER (CLEAR SHAMPOO)CLEAR SHAMPOOMULLENLOWE SINGAPORE SINGAPOREBronze Lion Campaign


Click here for a reminder of the Cannes Lions 2016 Radio Lions shortlist in full.
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