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#LetsTalkDigital: The Data Revolution - Single customer view with Kelvin Jonck

13 Jan 2022

In this week's episode Let's Talk Digital host Audrey Naidoo chats to Kelvin Jonck, CEO of YouKnow Digital on the topic of The Data Revolution.

#LetsTalkDigital: The Data Revolution - Single customer view with Kelvin Jonck

Kelvin Jonck, CEO of YOUKNOW Digital, is this weeks guest and the topic for conversation is The Data Revolution. We are all on a data maturity journey and brands need to be thinking about the transaction value exchange with customers.

What is the value of data? How can data be unified to drive intelligent decision making and what technology is being used to collect, unify and action the different data points. Why is it important now in 2022? (customer journey orchestration, messy middle, non-linear, transparency) Know Your Customer Journey.