Dischem signs Icon Media contract

Dischem pharmacies have confirmed with Primedia Unlimited subsidiary Icon Media that it will be the most recent retail chain and the first pharmaceutical chain to have Icon Media trolleys in its stores.

Icon Media's racing car and spaceship styled and branded shopping trolleys are proving popular with the pharma-retail chain. "We've allocated three to six trolleys per store over a total of 26 selected Dischems throughout the country," says Icon Media's general manager Storm Ackermann.