Premier Foods appoints O&M

Premier Foods recently appointed Ogilvy & Mather Rightford (O&M) as the advertising agency for Blue Ribbon, Iwisa, Snowflake, Impala and other leading brands in the stable.

O&M's experience of communicating with the FMCG target market includes Kentucky Fried Chicken, Joko, Castle and GlaxoSmithKline, among others.

O&M's contract with Premier Foods commenced in October 2003, and involves a 360 Degree brand building approach, including above the line advertising and promotions.