Auto & General joins the South African Superbrands project

Top brand Auto & General is the first insurance company to join the South African Superbrands project, www.superbrands.org.

Having been rated a Superbrand by the independent SA Superbrands Council, the company will feature in a large-format, coffee table style publication, along with more than 100 of South Africa's leading brands. Auto & General will also benefit from extensive marketing and PR exposure, culminating in a tribute event later this year, dubbed the "Oscars of Branding".