Mixology appointed as brand custodian for MSC Sports

Mixology has been awarded the MSC Sports account based on their understanding of the brand, their strategic thinking capabilities and effective translation into creative solutions.

MSC Sports is dedicated to improving the lives of previously disadvantaged communities, having raised over R5-million for charities through sports related initiatives. It was important that they selected a marketing partner that shared in this vision to create material that speaks to the diverse target audience, from blue-chip sponsors to the sports heroes of our future.

Mixology has been tasked with consolidating the brand, ensuring synergy through all communication and marketing material.