What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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FCB Redline adds new accounts in Cape Town
Less than a month after opening its Cape Town office, corporate and brand PR specialist FCB Redline has added two new names to its portfolio – Distell brands Glenfiddich and Klipdrift Gold.
This confirms joint managing director Kim Ferreira's hypothesis that many companies with head offices in the Mother City are recognising the benefits of partnering with a consultancy with strong media ties in all major areas.
FCB Redline's Cape Town office also handles the public relations for Tiger Brands' Purity baby food and Distell's Amarula brand in South Africa, as well as developing the PR toolkits that are used by Distell's agents worldwide to publicise the brand in countries where Amarula is sold.
