Liberty Life appoints Meier & McEwen

Liberty Life has appointed Meier & McEwen marketing and media consultants to co-ordinate their Liberty Life, Let’s Dream campaign.

Launched late last year, the Liberty Life, Let’s Dream campaign invited children from across the country to draw their dreams. Over 12 000 dreams were collected from all corners of the country and have been joined together to form the largest mosaic picture drawn by children.