Big 'soccer fever' wins for The Alchemist PR

Soccer-fever proved most rewarding for The Alchemist PR who managed to secure three significant accounts, including Panasonic Corporation, the South African Wind Energy Association and Absa Wealth.

Panasonic Corporation recently re-entered the South African market and needed to kick-start its media relations with a bang! The agency developed a touch & feel experience for media on a limousine-tour of some of Joburg's finest locations. The Alchemist will be managing all promotions, sponsorships and media relations for this Japan-based business.