Fusion Design awarded Conversion Model conference account

Fusion Design have been awarded the prestigious account to create the concept and logo, as well as source and package the gifts for the Conversion Model conference. The conference will be held at the Mount Nelson Hotel in Cape Town from 10-13 October 2004.

Fifty global licensees of the Conversion Model­­ (the psychological market research tool used to measure brand health) will attend the annual Conversion Model conference.

Lesley van der Walt, General Manager of The Customer Equity Company, who consult and provide support to the licensees, said that this month they celebrated a total of over 5500 projects that have been undertaken in over 100 countries since the Conversion Model was launched.

Developed in South Africa, the Conversion Model is a global first. The theme for the conference this year will be 'The Big Ten' as it will be the tenth conference held and celebrates ten years of democracy in South Africa.