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    Advertising Media Forum appoints new PR consultancy

    2 Mar 2004
    2 Mar 2004

    The Advertising Media Forum (AMF) has appointed C-Cubed Communications to handle its public relations. Announcing the appointment, AMF chair Gordon Patterson said the consultancy's first task will be to communicate the outcome of the organisation's annual general meeting which takes place on March 17.

    The AMF is a non-profit company that provides a platform for media strategists, planners and purchasers to co-ordinate a common policy to promote acceptable standards and practices in the media industry. Its objectives include:

  • Encouraging and empowering new talent and leaders from amongst those responsible for the planning and purchasing of media, to take an active role in steering the industry into the future. Forging relationships and building bridges with other industry bodies such as ASOM, AAA, CDC, AMASA and to encourage them to take their part in the transformation process.
  • Participating in the transformation process of the industry by: attracting new talent into the media industry particularly those from previously disadvantaged communities, encouraging training and retention programmes amongst its members; and by removing any discriminatory practices within the profession.
  • Encouraging professional practices through a strong constitution, members' code of conduct and committee responsible for ethics.
  • Encouraging transparent and justifiable sales polices, pricing strategies and transactions amongst media owners.

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