What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Saatchi & Saatchi Cape Town to take SA Sport Illustrated to new heights
Saatchi & Saatchi Cape Town has been appointed by leading sports magazine, SA Sports Illustrated, as their advertising agency of choice to maintain and further establish the magazine as one of South Africa's top publications.
Saatchi & Saatchi Cape Town was one of three agencies approached by SA Sports Illustrated to pitch for the account.
The campaign will include a combination of monthly drive-to-purchase advertising in print, radio and television, and broader brand building advertising, creative experiential initiatives - all combining a through the line strategy.
