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Total Media signs up with Light from Africa Foundation
Total Media, one of the leading PR consultancies in South Africa, have recently welcomed Light from Africa Foundation (LFA), an internationally recognised NGO, into the consumer/lifestyle division of the organisation.
The Foundation raises funds for the building of children's centres for HIV/AIDS orphans through the sales of their unique, hand crafted ceramic artworks. These are created by artists from previously disadvantaged backgrounds who have been given advanced ceramic skills training at the LFA studio.
Total Media aim to raise the awareness of LFA through a strategic product placement and profiling campaign in the South African media; positioning them as leaders in the NGO sector.
