Meier and McEwen appointed for Sinutab Comfort Care launch

Meier and McEwen Marketing and Media has been appointed by Pfizer to handle the launch of their Sinutab Comfort Care range.

Sinutab expects the complimentary care category to have an annual growth rate of 25 percent within the next five years, and has enlisted the PR expertise of Meier and McEwen to help achieve this target.