Dummett & Co. adds new client to FMCG portfolio

The Cape-based premium-brand PR agency has scooped its first local carbonated soft drinks manufacturing client, Soda King, to add to its growing FMCG PR portfolio. The agency will, in the upcoming months, launch two top-end non-alcoholic malt drinks within their respective markets. The eight-member PR team will also undertake a trade awareness, education and positioning drive for Soda King.