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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Evian appoints Wieden+Kennedy Amsterdam as global creative agency of record
Evian has announced Wieden+Kennedy Amsterdam as its global creative agency of record. Prior to this partnership, BETC, a Paris-based agency, handled Evian's global creative account and now it is only handling the French market.
