DBSA appoints Leo Burnett

Lobedu Leo Burnett, a leading South African advertising agency with impeccable BEE credentials, has been selected by the Development Bank of Southern Africa (DBSA) to raise its profile as a financier, advisor and partner to local communities in South Africa.

The challenge put to pitching agencies was to position the bank as a leading agent for socio-economic change and economic development. Lobedu Leo Burnett will showcase the DBSA's achievements to date through an integrated advertising campaign.