CLARITY's first viral campaign for Huggies

CLARITY in Collaboration with Sabio Communications launched its first viral campaign for Huggies Dry Comfort.
The purpose of the campaign was to create a virtual pledge wall where users could post their support for the Huggies Dry Comfort Brand, and ultimately assist in driving traffic towards malls and breaking last year's record number of pledges.
Through the use of carefully targeted online media and mailers, Moms were encouraged to visit www.moms4huggies.co.za.
Here they were invited submit their own pledge and invite their friends to visit and do the same via email or Facebook in return for a competition entry to win a children's party worth R4000. Submitted pledges were then stored in CLARITY's custom created admin system before being displayed on the site, allowing us to monitor the content of the pledges before posting. Each mom is then automatically sent an SMS and email containing her competition entry number and reminder to collect her prize at selected malls across the country. Once each pledge is activated it is posted live on the pledge wall and simultaneously as a ‘Tweet' on www.twitter.com/moms4huggies.
For more information on this and other Viral Campaigns visit www.getclarity.co.za.