MBP to launch designer hotel brand

Marcus Brewster Publicity (MBP) has been awarded the PR contract to launch the highly anticipated Hotel Missoni Cape Town. MBP will provide a premium 360 degree strategic communications service from the firm's corporate and commercial practice areas including media and stakeholder liaison, reputation management, ambassador programmes and brand promotion leading to the hotel's opening in Spring 2010..

Hotel Missoni is a new luxury hotel concept, and the Rezidor Hotel Group holds the worldwide license agreement for development in that category. Located in the city's central business district (CBD), Hotel Missoni Cape Town will feature 157 designer rooms, a signature Missoni Cucina restaurant with private dining, a Missoni bar, a spectacular rooftop terrace with a cantilevered swimming pool and views of Table Mountain, a full spa and small meeting rooms.