
You probably wouldn’t notice if an AI chatbot slipped ads into its responses
Brian Jay Tang and Kang G. Shin
Creative CT agency Saatchi & Saatchi has renewed its contract with Marcus Brewster Publicity (MBP) for the next year.
This follows on a strong fiscal for the ad agency which beat its own budget forecasts to deliver an excellent set of results for the Saatchi & Saatchi group.