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#ECO19: Is your mobile commerce strategy excluding the mass market?

When you design for mobile, consider who you're building for. For the small percentage with beautiful, high-end phones, or for 61% of the market?

By Lauren Hartzenberg 3 days ago

#ECO19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 20 Mar 2019

#ECO19: Why brands need to create emotional experiences for Generation CX

The eCommerce Africa conference kicked off at CTICC on 19 March with a keynote session by Chantel Botha, founder of BrandLove, titled: 'More than a feeling, on why CX is the #1 competitive differentiator'. Here's what you missed...

By Leigh Andrews 19 Mar 2019

8 trends driving innovation in sub-Saharan Africa

Across all consumer industries, innovation in sub-Saharan Africa is seeing new products and services offered to address challenges the continent faces...

12 Mar 2019

Mindset matters more than income when it comes to consumer prosperity - Nielsen

When it comes to feeling prosperous, mindset matters more than income, according to the results of Nielsen's new 2019 Changing Consumer Prosperity Report...

11 Mar 2019

Retail marketing and point of purchase trends for 2019

Frank Mayer and Associates, Inc.'s company thought leaders are peeking into their crystal balls to predict what the coming 365 days have in store for the retail and point-of-purchase industries...

By Leo Van De Polder 28 Feb 2019

Keeping on trend in digital retail

As we approach the third month of 2019, some interesting trends are being predicted and already seen, in the retail and online market segment. Considering that December was a tough one for SA retailers...

27 Feb 2019

5 branding and packaging trends R&D managers need to know

If 2018 was the year of limited-edition packaging and personalisation (think FIFA World Cup 2018), 2019 promises to be the year of retro designs and futuristic formulations...

20 Feb 2019

4 CRM marketing trends to ignite 2019

Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...

By Sugeshni Subroyen 12 Feb 2019

The coming shopping centre ecosystem apocalypse

The shopping centre ecosystem is facing an apocalypse. Why? Because shops are middlemen and the internet is killing middlemen...

By Alan Knott-Craig 11 Feb 2019

The brands leading, challenging and exploring in 2019

Coca-Cola dividing their products into three categories - leaders, challengers and explorers - is a good way of defining the future of any brand...

By Jainita Khatri 5 Feb 2019

#BizTrends2019: Shop defines 6 trends shaping the future of retail

Technology and changing customer demographics have set a new stage for retail. Success today is defined by the ability to keep up, or get out in front of, trends that are driving consumer purchases...

By Leo Van De Polder 30 Jan 2019

#BizTrends2019: 2019, a definitive year in FMCG

IRI's Marylee Townshend predicts 7 trends that will influence the future of FMCG...

By Marylee Townshend 29 Jan 2019

#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 15 Jan 2019

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