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SOUTH AFRICA

Why social-ready packaging should be a priority in retail

Brand presence via Instagram, Facebook and Twitter is now a necessity rather than a choice, therefore a brand's packaging must matter as much as the product inside...

20 Feb 2020

SOUTH AFRICA

#StartupStory: Kru & Co on 'going viral', why TikTok is the future of social media

Lanie Krugel has just launched Kru & Co, a South African social media agency. We discussed the agency's startup story and social media trends for South Africa to wake up to...

By Leigh Andrews 14 Feb 2020

GLOBAL

Social media trends for 2020

Tito Ribeiro shares some of the digital marketing trends he thinks will stand out in 2020...

By Tito Ribeiro 31 Dec 2019

GLOBAL

SA's VMLY&R wins Silver at 2019 Epica Awards

The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...

22 Nov 2019

GLOBAL

Study examines engagement boosting on platforms

Rutgers University has released a study where researchers analysed how Google, Facebook and Instagram repeatedly change boundaries between smart visibility strategies and 'cheating the system'...

19 Nov 2019

GLOBAL

How social media activity is fuelling future global women's sports investment

Increased social media activity is believed to be fuelling investment in future global women's sports...

11 Nov 2019

GLOBAL

Key findings from East-West Digital News' report on influencer marketing in Russia

East-West Digital News (EWDN) recently released a report on the state of influencer marketing in Russia...

16 Oct 2019

UNITED KINGDOM

Livestream recreates historic moon landing in real-time

A livestream recreating the historic 1969 moon landing was produced by Little Dot Studios, to mark the 50th anniversary of the moon landing on Channel 4...

16 Jul 2019

GLOBAL

Global Ad Trends report reveals slowdown in social ad growth

Warc's Global Ad Trends report has found that advertising revenues among key social and messaging companies have halved over the last year as consumer trust becomes a growing issue...

2 Jul 2019

GLOBAL

Facebook's Libra has staggering potential - state control of money could end

The UN recognises 180 currencies worldwide as legal tender, all of them issued by nation states. It does not recognise cryptocurrencies like Bitcoin in this way, even if communities of enthusiasts have been treating them as a means of exchange for over a decade now...

By Gavin Brown 27 Jun 2019

UNITED KINGDOM

5 quick and simple ways to increase B2B leads via Twitter

Utilised to its best ability, Twitter can be a powerful way of generating leads and driving traffic to your website...

By Keith Tully 22 May 2019

GLOBAL

Instagram's @shop a curated showcase of shoppable products

Instagram has launched a @shop account, essentially a curation of posts from online merchants that sell products through the image-sharing app.

14 May 2019

UNITED KINGDOM

UK adspend for 2018 soars to £23.6bn

UK advertising spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982...

30 Apr 2019

SOUTH AFRICA

Social media: is it really to blame for young people being lonelier than any other age group?

Young people are lonelier than all other age groups, according to recent findings from the BBC Loneliness Experiment...

By Rebecca Nowland 5 Oct 2018

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