The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...
14 May 2019
Instagram has launched a @shop account, essentially a curation of posts from online merchants that sell products through the image-sharing app.
14 May 2019
Internet of Things gives rise to Business Intelligence in the Retail sector making the competition really tough; giving nightmares to the retailers...
Chirag Shivalker 24 Apr 2015
BEIJING, CHINA: The winners of the 2013 Digital Asia Festival Awards, honouring the best in Asia Pacific's digital marketing, have been announced.
18 Nov 2013
NEW DELHI, INDIA: Pond's paints India pink to raise awareness about breast cancer.
4 Nov 2013
SINGAPORE: The hotly anticipated Spikes Asia Awards Ceremony has taken place at the Grand Theatre, Marina Bay Sands. Over 1,000 delegates attended to be the first to hear this year's winners and celebrate the best of creativity in communications from across Asia Pacific.
19 Sep 2013
NEW DELHI, INDIA: If there's one thing that unites Indians, it's a religion called cricket. Also 'Pepsi & Cricket' was expected. But...
9 Apr 2013
MUMBAI, INDIA: Ford India has apologised for a series of advertisements featuring caricatures of bound and gagged women in the boot of a Figo car driven by former Italian prime minister Silvio Berlusconi (video).
26 Mar 2013
They say that the only constant thing in internet marketing is change and nothing proves this statement more than the ever-shifting design of websites. One day it's black, the next day it's white. One minute it's avant-garde, the next it's streamlined and minimalist.
Subhash Chandra 13 Feb 2013
NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.
Subhash Chandra 9 Jan 2013
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012
MUMBAI: Global cosmetic firms are turning to emerging markets in the hunt for sales, but they face a challenge tailoring their beauty products to suit new customers in India, China and elsewhere.
19 Sep 2012