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Marketing & Media South Africa

Today's top stories
SABC shows ANC colours in run-up to elections

Anton Harber

One would expect a public broadcaster to bend over backwards to show its neutrality at a time such as this. Well, not the SABC...

Read more >>

Expanding the customer funnel to increase conversions

Johan Walters

In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.

Read more >>

Five social media tips to maximise your brand's online presence

Gareth Slaven

Your approach to social media channels is crucial, and should be constantly monitored and tweaked according to your market's response. If you're looking for some fail-safe social media tips, you've come to the right place.

Read more >>


Biz Takeouts
[Biz Takeouts Podcast] 86: The power of brands in the changed mass communication landscape
Last week on the Biz Takeouts Marketing and Media Radio show we chatted to DK Badenhorst of Y&R Cape Town and directors of MaxAxion, Daniel Courtenay and Nicolle Harding. [twitterfall] Read more >>

Marketing
Performance Based Marketing is showing business a real bang for their buck

Yaron Assabi

With 2014 well underway, it is an ideal time to look ahead to some of the trends guiding digital marketing in 2014. Read more >>




Advertising
Coca-Cola creates rainbows to celebrate

Issued by FCB South Africa

In April 1994, Archbishop Desmond Tutu coined the phrase 'Rainbow Nation' 20 years ago when South Africa experienced its first democratic election. During the month of April 2014, in celebration of 'Freedom Month', Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa's democracy and the birth of the Rainbow Nation. Read more >>

Lowe Cape Town wins Creative Circle Ad of the Month

Issued by Lowe + Partners SA

Lowe Cape Town has won the Creative Circle Ad of the Month in the Print category for Independent Newspapers/Cape Times - titled "Guantanamo and Biko". The idea behind the campaign is to ask people to imagine how much better the world would be if we were all better informed. Read more >>

Havas Worldwide Johannesburg raises awareness for gambling addiction

Issued by Havas Worldwide Johannesburg

To bring life to the potential negative effects of severe gambling addiction, the Havas WW Johannesburg team created stunning art pieces out of dice. These pieces are aimed at illustrating the way life can be for those living with this addiction. Read more >>

CSI
Rock4Rhinos concert in June supported by The Straits
The international group, The Straits, boasting key members of Dire Straits, the band who gave the world Money for Nothing, Sultans of Swing, Brothers in Arms and other worldwide hits, will play one concert at the SuperSport Park in Centurion on 28 June 2014 to support the first Rock4Rhinos event. Read more >>

Design
Samsung's Inspire Design competition closes next week
Samsung Electronics South Africa's first design talent search programme, Inspire Design closes for entries on 30 April 2014. Read more >>




Digital
Discover Johnnie Walker online whisky profiler
To assist whisky drinkers in identifying their taste profile and their perfect Johnnie Walker flavour match, the brand has launched an online whisky profiler guide, which will be demonstrated live in May 2014 at the King of Flavour Experience. Read more >>

Education & Training
Do you have a five-year career plan?

Issued by GetSmarter

Planning five years into your future may seem overwhelming and time-consuming. Few people actually plan their careers, despite the fact that we spend most of our adult lives at work. A well thought-out career plan is a fundamental tool if you are wanting to strategically advance your career, especially in today's volatile economic and business environment. Read more >>

Events & Conferencing
Eventworx looks within

Issued by Eventworx

Recently the Eventworx team went a little introspective. They attended an Enneagram workshop, discovered some spookily accurate personality profiling, and emerged not only more self-aware, but also cognisant of the boundless growth potential of a group saturated with talent, and the optimism and energy required to wring it out. Read more >>

It's action-packed display time in the Rand Show arena

Issued by The 2014 Rand Show

Across the showgrounds, there's top-class entertainment to be had at the Rand Show 2014, and the main arena is no exception. Military displays, emergency rescues, hostage dramas, South Africa's strongest men going head to head ... it's all happening in the Rand Show arena. Read more >>

Online Media
Simple social media campaign do's and don'ts

Issued by 360eight

With the continuing growth of social media and the impact it can have on your business it is no longer just a nice-to-have add on to your growing business. Read more >>

OOH
Continental Outdoor digitises the roads of Africa!

Issued by Continental Outdoor

There's a digital buzz on the roads of Africa. Continental Outdoor has commenced with its roll-out of digital roadside billboards in Zambia, soon to be followed by Tanzania and five other sub-Saharan countries! Read more >>

Promotions
Imagine if every chocolate bar came with a free sports lesson...

Issued by TLC Marketing Worldwide

That's exactly what the team at TLC Marketing is proposing to some of the biggest brands in SA. Read more >>

Recruitment
[BizCareers] Avoiding job spec misrepresentation

Juliette Attwell

This week we cover good questions to ask during an interview, how to avoid falling into the trap of job spec misrepresentation, and how to follow up after an interview. Read more >>

TV
Oscar Pistorius trial reopens 5 May 2014
Youth Marketing
JWT MENA's "In the Name of Faith and Fun" reports on 'Mipsterz'

Issued by JWT

In its latest deep dive into consumers' trends, JWT MENA Brand Intelligence sheds light on 'Mipsterz', a growing cultural phenomenon of young, hip and edgy Muslims who are paving the way for a new era of Muslim integration, that opens up many brand opportunities for the socially savvy marketer. Read more >>


International

IBM hammered on earnings slump
WASHINGTON, USA: IBM reported a 21% slump in first quarter earnings, as the computer company saw weaker hardware sales and focused more on services and the Internet cloud. Read more >>

Honda's new ASIMO robot, more human-like than ever
NEW YORK, USA: It walks and runs, even up and down stairs. It can open a bottle and serve a drink, and politely tries to shake hands with a stranger. Meet the latest ASIMO, Honda's humanoid robot. Read more >>

Nokia recalls 30,000 chargers for Lumia 2520 tablet
HELSINKI, FINLAND: Finnish telecommunications company Nokia has recalled 30,000 chargers for its Lumia 2520 tablet because it could give customers an electric shock. Read more >>

Zynga seeks to harvest players with mobile FarmVille game
SAN FRANCISCO - Social games company Zynga released a version of the hit "FarmVille" game tailored for smartphones and tablets in the hope of reaping a bumper crop of new players. Read more >>


More International


Partners

PR-Net: Benefitting from shrinking news rooms
Beeld's News Editor, Virginia Keppler, will talk to PR-Net about what constitutes print-ready copy from her perspective, taking place on 8 May. Read more >>


Ornico new ad showcase

TelevisionRadio  
  
AttacqFNB  



Government

First black-owned steel mill in SA Agni Steel starts production

Mark Allix

Agni Steels South Africa this week fired up its furnaces at the Coega industrial development zone (IDZ) near Port Elizabeth‚ to start production at its R400m‚ state-of-the-art‚ mini-steel mill. Read more >>

Farm equity proposal is 'smoke and mirrors'

Paul Vecchiatto

The government's proposal that farm workers should get 50% of equity on a farm was "smoke and mirrors" and would not become policy‚ says Ruth Hall‚ professor at the University of the Western Cape's Institute of Poverty‚ Land and Agrarian Studies. Read more >>

Roads death toll similar to previous years
Despite reports that scores of people died on the roads over the Easter weekend, the number of fatalities was probably nothing out of the ordinary. Read more >>


More Government news


Lifestyle

Dirty sexy funny

Eugene Yiga

Jack Hardcastle may not exist, but that hasn't stopped him from writing Dirty Words, a hilarious new comedy about sex. Read more >>


Jobs offered

Digital Sales Executive - Cape Town
IOL has an opportunity for a digital sales executive who will be responsible for selling IOL'S digital media platforms. Read more >>


Advertising Operations Manager - Cape Town
IOL has a vacancy for an advertising operations manager who will be responsible for the direction and launch of advertising/promotional campaigns on IOL'S digital properties. Read more >>

Junior Journalist - Stellenbosch
The marketing and communication division at Stellenbosch University requires the services of a junior journalist to be responsible for the writing of articles, photography, video shoots and social media. Read more >>

Sales Executive - Johannesburg
An exciting opportunity to sell space in B2B publications to the mining and construction sectors that circulate not only in South Africa but in other countries on the continent. Read more >>

Client Service Stars - BUD - Johannesburg
Challenging opportunity for senior above the line business unit director/min 12 years ad agency experience. Telecoms and retail experience an advantage. Sal R70000 neg, Read more >>

Store Manager - Cape Town
Fossil is currently seeking an energetic store manager, with an entrepreneurial, sales-driven spirit for our store in V&A Waterfront, Cape Town. Read more >>




New events to diarise

Digital strategy in building brands
Vega School of Brand Leadership - 6 May 2014 to 24 Jun 2014 Johannesburg,Durban,Cape Town,Pretoria

Corbit 5 foundation workshop
Cherry Lab - 6 May 2014 to 8 May 2014 Sandton

Free Cape marketing workshops for small business
One Up Marketing Agency - 8 May 2014 to 22 May 2014 Cape Town

Youth Talent ID and Development Conference
Sports Science Institute of South Africa - 8 May 2014 to 9 May 2014 Cape Town

CoLP Event
Partners for Possibility - 8 May 2014 Belville

Martketing Indaba 2014
Cadek Media - 15 May 2014 to 6 Jun 2014 Cape Town,Johannesburg,Durban

Social Media Marketing Course
Blue Magnet Digital Academy - 15 May 2014 Johannesburg

2nd Biennial Inclusive Education Conference
Mogorosi Communication - 15 May 2014 Johannesburg

Market research in the mobile world
Merlien Insitute - 27 May 2014 to 30 May 2014 Chicago

Youth Marketing Strategy Conference 2014
BrandedYouth - 13 Jun 2014 Johannesburg


Upcoming events

What PR interns must know but don't - 24 Apr 2014 Cape Town
Media and PR industry veterans Beryl Eichenberger and Lynne Smit will share these essential skills on Thursday, April 24. Read more >>

Tom Waits Tribute by Ann Jangle & Mean Black Mamba
Die Boer - 22 Apr 2014 Durbanville

People management skills for new managers
Alusani Skills & Training Network - 23 Apr 2014 to 24 Apr 2014 Johannesburg

Decorex Cape Town
Thebe Reed Exhibitions - 25 Apr 2014 to 28 Apr 2014 Cape Town

Design and trend forecast
Thebe Reed Exhibitions - 25 Apr 2014 Cape Town


Quotes

Wendell Phillips
"What is defeat? Nothing but education; nothing but the first step to something better."

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