The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
In partnership with distributor CFAO, French retailer Carrefour is making its entrance into the African market and will open shops in eight African countries by 2015.
23 Aug 2013 13:46
2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.
By Dr KF Lai 21 Feb 2013 11:07
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Issued by Bizcommunity.com 3 Oct 2011 14:57
Africa's growing middle class has expensive tastes and research by Bain & Company suggests that luxury goods sales will increase by 11% this year - demonstrating the continent's potential for upmarket goods.
By Zeenat Moorad 5 Nov 2013 09:50
The Morocco government, earlier this week, held closed door discussions with senior Kenya government officials in an effort to overcome barriers of trade between the two sea-port endowed countries. The talks, lasting an hour, were held in the sidelines of a business exchange visit to Nairobi by over 106 Moroccan investors under the banner of the Maroc Export Promotion Centre.
26 Jun 2013 11:48
MasterCard, the National Bank of Egypt and Etisalat, have announced the launch of 'Flous', the mobile payment wallet in Egypt, which will bring Etisalat Egypt's subscriber base safe and convenient payment services through the power of their mobile phones.
25 Jun 2013 13:31
The rapid growth of Único Bank justifies this award to João Figueiredo, chairman and CEO of Único Bank, and has captured the eye of South Africa financial giant, Nedbank, who recently made an offer to buy a 36.4% stake in Único.
30 May 2013 12:10
The 48th Annual Meetings of the African Development Bank (AfDB) opened today, 27 May 2013 in Marrakech, Morocco, focusing on the need for Africa to turn economic growth into truly shared and sustainable economic transformation in the next half century.
27 May 2013 12:12
A new policy paper by the African Development Bank (AfDB) carries the importance of trade integration to macroeconomic convergence.
26 Mar 2013 12:39
LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change.
By *David Mattin and Saint-Francis Tohlang 8 Jan 2013 07:55
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012 11:16
Africa's top bankers gathered in Arusha, Tanzania, to celebrate the 6th edition of the African Banker Awards, under the patronage of the African Development Bank (AfDB). Olusegun Agbaje, managing director of Guaranty Trust Bank, Nigeria scooped the prize for African Banker of the Year.
31 May 2012 13:20
Haier Group Corporation, the global home appliances brand, has appointed International Business Systems (IBS) as it's authorised distributor in Egypt, it was annonced yesterday, 9 May 2012. The new partnership enables Haier to offer its extensive home appliance and consumer electronics products to the Egyptian market.
10 May 2012 11:33
The African Banker Awards has released the shortlist of nominees for the 2012 competition. The winners will be announced at an awards ceremony on 30 May 2012, which makes its debut in Africa. This year's event coincides with the annual African Development Bank (AfDB) meetings in Arusha, Tanzania
24 Apr 2012 16:14
2011 was the year of the protester. But instead of discussing the bored trustafarians who 'occupied' the world lest they be denied something for the first time in their lives, I'd like to focus on the Arab Spring. How did it happen? And what can we as marketers learn?
By Eugene Yiga 13 Apr 2012 09:39
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012 12:14
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
LONDON, UK: Africa has become the second most connected region in the world in terms of mobile subscription count, up from fourth place at the end of 2010, according to new research by Informa Telecoms & Media, and the number of mobile subscriptions in Africa is expected to reach one billion in 2016.
4 Nov 2011 08:28
NEW YORK, US: Despite overall growth of 5.7% for the advertising industry in Q2 2011, adspend fell in nearly half the world's key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen's quarterly Global AdView Pulse report released recently.
20 Oct 2011 11:13
At the World Travel Awards 2011 held at the Great Hall of Egypt at Soho Square, Sharm El Sheikh on Friday 16th September 2011, Avis was awarded as "Africa's Leading Business Car Rental Company", proving that the company continues to deliver on its brand promise, "We try harder".
19 Sep 2011 12:09
The African Banker Awards have released the shortlist of nominees for the 2011 competition. The winners will be announced at the awards ceremony on the 23rd September in Washington DC, during the World Bank/IMF meetings.
26 Aug 2011 10:58
GENEVA: The International Committee of the Red Cross (ICRC) has provided seed and agricultural tools for almost half a million conflict-affected people in Darfur, in time for the planting season and the first rainfall.
4 Aug 2011 11:58
TOKYO, JAPAN: Return on investment focused media agency ZenithOptimedia has released its 2011 Advertising Expenditure Forecasts revealing interesting shifts in global ad expenditure. Zenith reports that an estimated US$2.4 billion* was knocked off adspend as a result of the turmoil in the Middle East and the earthquake in Japan.
28 Jun 2011 10:17
CAPE TOWN: The first phase of setting up a free trade area across 26 countries in Africa is expected to come into effect in three years, trade and industry minister Rob Davies said on Monday, 13 June 2011.
14 Jun 2011 12:00
A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online - the magic figure which constitutes the tipping point for digital retail growth. No wonder, then, that the ecommerce market in Africa hasn't bloomed.
By Herman Manson: @marklives 12 May 2011 18:55
CAIRO: The exodus of migrants streaming out of Libya due to ongoing unrest has highlighted the heavy dependence of some countries on remittances from their citizens working abroad. In several countries this flow has now become choked.
By Simba Russeau 15 Apr 2011 10:42
CAIRO: Workers at Egypt's largest factory have suspended a strike in support of the revolt that toppled strongman Hosni Mubarak but will continue to press for higher wages, they told AFP on Sunday (13 February 2011).
15 Feb 2011 07:25
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