Digital entrepreneurship, how ESP's can help

[Gerhard Jacobs] As the digital marketing sphere expands there are more and more opportunities for out-of-the-box thinkers to grow their online presence. Some of us consider ourselves creative while others might be great at content marketing; whatever your expertise chances are that you've come across some form of digital marketing. 5 Feb 2013 16:20

John Brown

John Brown Media revitalises Edgars Club portal

[Issued by John Brown] Gorgeous fashion, dreamy holiday destinations, cool competitions and exclusive events are pulling in legions of new fans to the newly revamped Edgars Club website and its associated digital platforms. 5 Feb 2013 09:49

Softline rebranded as Sage South Africa

Softline South Africa has rebranded to Sage South Africa, effective immediately, and will rebrand all its divisions accordingly. 5 Feb 2013 07:07

Capitec and gamification

[Mark Schefermann] Gamification is essentially the concept of applying game-design methodologies to non-game scenarios to make them more interactive, engaging and fun. The use of game mechanics like points, badges, leader boards and avatars help improve motivation and learning in more formal type situations. 5 Feb 2013 07:03

The new age of digital publishing

[Jeanniey Mullen] We already have a month in the books for 2013. As I look at the next 90 days to nine months, I see an almost harmonic convergence of market conditions for digital publishing. It will be a time of great change, but digital publishing is having its breakout year. 3 Feb 2013 16:35

Light at the end of the Telkom tunnel?

[Chris Moerdyk] Could it be that a glimmer of light has appeared at the end of the Telkom tunnel with the decision to cut its data tariffs? Certainly, this is good news for South African consumers who are still paying far over the relative odds for their internet access. 1 Feb 2013 10:36

Synergize Online

SEOmoz lands in the Mother City

[Issued by Synergize Online] Thursday, 24 January, marked a spectacular occasion for South Africa's SEO community as celebrated SEO gurus, SEOmoz and their charismatic founder, Rand Fishkin, descended on the Cape for their annual conference/networking extravaganza, the 2013 MozCation. 1 Feb 2013 07:32

DigitLab

Calling all aspiring Community Managers: DigitLab is hiring

[Issued by DigitLab] DigitLab is looking to employ a young, dynamic individual who loves marketing, social media and the new world of work, and thrives on being constantly challenged to achieve more, create more, drive more, and deliver more for clients. 1 Feb 2013 07:26

Afstereo

AFSTEREO launches Gnosko web portal

[Issued by Afstereo] The African Stereo Network's core business focus remains the provision of trusted and essential broadcast radio and television advertising media ("spots") and music play ("songs") business information to the media, advertising, regulatory, music and marketing sectors, operating throughout South Africa. 1 Feb 2013 00:30

[2013 trends] Africa's dynamic markets

[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20

[2013 trends] Out-of-the-box branding

[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year. 31 Jan 2013 12:33

[2013 trends] SA's youth trend-o-meter

[HDI Youth Marketeers Team] Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013. 31 Jan 2013 11:30

Mango launches iPad and iPhone App

Yesterday, 30 January 2013, Mango launched an app on the Apple platform and plans to make the app available across most other mobile platforms during the next couple of months. In October last year, it launched an airline mobisite with a booking functionality. 31 Jan 2013 09:18

[Biz Takeouts Lineup] 51: Online recruitment trends for South Africa and Africa

Tonight on the Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, we talk online recruitment in South Africa and Africa. The studio guest will be Matthew Gray, web and mobile technology specialist at Graylink. [twitterfall] 31 Jan 2013 08:21