Gamification is essentially the concept of applying game-design methodologies to non-game scenarios to make them more interactive, engaging and fun. The use of game mechanics like points, badges, leader boards and avatars help improve motivation and learning in more formal type situations.
As the digital marketing sphere expands there are more and more opportunities for out-of-the-box thinkers to grow their online presence. Some of us consider ourselves creative while others might be great at content marketing; whatever your expertise chances are that you've come across some form of digital marketing.
Softline South Africa has rebranded to Sage South Africa, effective immediately, and will rebrand all its divisions accordingly.
We already have a month in the books for 2013. As I look at the next 90 days to nine months, I see an almost harmonic convergence of market conditions for digital publishing. It will be a time of great change, but digital publishing is having its breakout year.
Could it be that a glimmer of light has appeared at the end of the Telkom tunnel with the decision to cut its data tariffs? Certainly, this is good news for South African consumers who are still paying far over the relative odds for their internet access.
The African Stereo Network's core business focus remains the provision of trusted and essential broadcast radio and television advertising media ("spots") and music play ("songs") business information to the media, advertising, regulatory, music and marketing sectors, operating throughout South Africa.
Thursday, 24 January, marked a spectacular occasion for South Africa's SEO community as celebrated SEO gurus, SEOmoz and their charismatic founder, Rand Fishkin, descended on the Cape for their annual conference/networking extravaganza, the 2013 MozCation.
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
The 2012 African Mobile Factbook (Blycroft Publishing) revealed a few interesting revelations. We know that commerce in Africa is steadily becoming dependent on mobile. Some analysts are even predicting that Africa will become the world's first post-PC region of the world, with countries such as Botswana, Gabon and South Africa having a mobile penetration of more than 100%. And with mobile being such a pervasive, sophisticated, and personal device, comes new and exciting opportunities.
Tonight on the Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, we talk online recruitment in South Africa and Africa. The studio guest will be Matthew Gray, web and mobile technology specialist at Graylink. [twitterfall]
Yesterday, 30 January 2013, Mango launched an app on the Apple platform and plans to make the app available across most other mobile platforms during the next couple of months. In October last year, it launched an airline mobisite with a booking functionality.
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
The official South African BlackBerry 10 platform launch, scheduled for today, 30 January 2013, will feature South African mobile start-up, Snapplify, demonstrating some of its apps. South Africa is one of six countries globally selected for the official launch and the unveiling of the first two BlackBerry 10 smartphones.
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
Colloquially, the word hyper is often used to convey over-the-top or excessive behaviour - as in "those blue Smarties made my child/dog/girlfriend really hyper". Additionally, over the last three or four decades, it has also come to mean linked. For the purposes of trend prediction, I will go out on a limb and predict that, from 2013, hyper will replace mega, uber and even inter as an urban prefix of choice.
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.
I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.
A majority of businesses have or are considering using Facebook pages to promote their companies. Many of them resort to tactics such as bribery, encouraging users to 'like their page' in order to enter a competition or win a prize. The aim is to either stir up support or grow a larger fan base. All this is often done without the use of a third party application.
Internet Service Provider MWEB is introducing new uncapped ADSL products in response to market demand for cheaper uncapped ADSL. This comes after Telkom announced last week that it will be cutting its Uncapped ADSL prices.
Every business worth its salt has a three, five, or even ten-year strategy. This would typically include growth targets, market share, product innovations etc. It's a sign of a forward thinking business and fills shareholders with confidence that their hard-earned cash will be exponentially greater.
Facebook's momentous announcement on Tuesday, 16 January 2012, saw the introduction of Graph Search, a significant upgrade to Facebook's search function that is intended to allow users to mine a wealth of data related to their network.
The Film Industry Learner Mentorship's (F.I.L.M) Sallywood interns from the 2012-2013 Sallywood MICT Seta Internship, is producing a fun and funky web-based program called Kwaai City. Broadly speaking Kwaai City features 'What's Hot' and by omission, 'What's Not' in the Kwaai City of Cape Town. (video)
All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...
"Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly.
I like the number 13. Like with most other things, it is what we do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what we as marketers do that matters.