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Oxbridge Academy

Oxbridge Academy is an established private FET college offering distance learning courses to students in South Africa and abroad.

Foreword

Foreword specialise in the planning, execution, implementation and measurement of content on behalf of clients.

Biz Takeout's

Episode 114: Green PR and employee training strategies

Date: 20 Nov 2014
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Episode 113: Pete Case on the Gloo, Ogilvy SA merger

Date: 13 Nov 2014
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Episode 112: Will Green, Mammoth BI and the Work Your Wealth event

Date: 6 Nov 2014
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Brent Lees
Internet of Things - when problems can be hidden in a billion places

The promise of the Internet of Things era is that all things can be connected and so all things can be efficiently tracked and controlled...

By Brent Lees 24 Nov 2014 14:07

Email newsletters: Keep your customers informed to get repeat business
Email newsletters: Keep your customers informed to get repeat business

Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...

By Dries Badenhorst 24 Nov 2014 14:00

Interruptive marketing is dead - Gloo
Interruptive marketing is dead

Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology...

By Pete Case, Issued by Gloo 24 Nov 2014 09:54

South African digital disruption model pays consumers to provide feedback
South African digital disruption model pays consumers to provide feedback

Digital disruption is often spoken about but very seldom emulated, though companies such as Wikipedia, Uber, AirBnB, Bitcoin, and eLance are often cited as digital disruptors.

23 Nov 2014 09:03

The fantastical myth of the good-looking DIY haircut
The fantastical myth of the good-looking DIY haircut

It is a scenario that is all too familiar. A company wants to use a new and innovative marketing tactic to win some new customers or retain their existing ones...

22 Nov 2014 12:18

Three areas of User Experience Design you need to get right
Three areas of User Experience Design you need to get right

User Experience Design (UXD) is defined as the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product...

By Matthew Arnold 21 Nov 2014 15:45

IAB extends Bookmarks deadline to 28 November 2014
IAB extends Bookmarks deadline to 28 November 2014

If you need just a little bit more time to enter the 2015 IAB Bookmarks, you're in luck. The deadline has been extended to Friday, 28 November 2014...

21 Nov 2014 11:12

Tips for improved targeting - DQ&A Media Group
Tips for improved targeting

For a display ad to be successful, it has to be personalised and speak to a specific person like a potential buyer, with a specific need, at a specific point in his or her buyer journey. Put another way, your ad has to be relevant...

By Saskia Delfgaauw, Issued by DQ&A Media Group 21 Nov 2014 09:38

POV: Yahoo acquires BrightRoll - Mindshare South Africa
POV: Yahoo acquires BrightRoll

Yahoo has acquired BrightRoll for a reported $640m. The deal will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships...

Issued by Mindshare South Africa 21 Nov 2014 07:46

Judges announced for the 2015 IAB Bookmarks
Judges announced for the 2015 IAB Bookmarks

The judging panel has been announced for the upcoming IAB Bookmarks. The annual awards continue to entrench digital as a recognised medium with a panel of industry experts in online publishing, marketing and building categories...

20 Nov 2014 15:09

Seven ways small businesses can use technology to boost sales
Seven ways small businesses can use technology to boost sales

Small business owners are always looking for an edge to help them maximise their profits. One way to do that is by using technology to your company's full advantage...

By James White 20 Nov 2014 14:07

[Biz Takeouts Podcast] 114: Green PR and employee training strategies
[Biz Takeouts Podcast] 114: Green PR and employee training strategies

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Angela Barter about Green PR and Ivanna Granelli from Can!Do Consulting...

20 Nov 2014 13:41

Global meets local in the ideal structure - Mindshare South Africa
Global meets local in the ideal structure

There are no ideal global company structures, but we are seeing some interesting experiments and changes underway. These are usually driven by cost pressures and the desire to strip out layers rather than a bold vision for the future...

By Nick Emery, Issued by Mindshare South Africa 20 Nov 2014 13:02

The future of television
The future of television

Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another...

By Deborah Usher 20 Nov 2014 08:45

Jarred Cinman
Digital as everything

As we stand on the brink of the true digital revolution, marketers need to grasp the degree to which the world and the media has changed...

By Jarred Cinman, Issued by NATIVE VML 19 Nov 2014 16:09

Suren Govender
Keeping up with the connected customer

At this late stage in our technological evolution we are facing yet another digital divide - this time between consumers and the companies that supposedly serve their interests...

By Suren Govender 19 Nov 2014 14:23

[NewsMaker] Pete Case
[NewsMaker] Pete Case

Ogilvy & Mather South Africa acquired Gloo Digital Design agency this month in a transaction that was billed as enabling O&M to grow its integrated marketing communications future...

By Louise Marsland 19 Nov 2014 13:25

Mxit adds to Mr Price followers, sponsors codeX developers
Mxit adds to Mr Price followers, sponsors codeX developers

Mxit is sponsoring three would-be developers to take part in codeX's developer apprenticeship programme, which focuses on grooming the next generation of skilled software developers...

19 Nov 2014 09:27

CEOs and management should be in tune with social media
CEOs and management should be in tune with social media

Educating CEOs and management is an ongoing process that requires formal interventions as well as valuable development through mere experience and years of trial and error...

By Val Bourdos Nichas 18 Nov 2014 14:42

Leading retail brands use Facebook wishlist apps to drive online sales - Realmdigital
Leading retail brands use Facebook wishlist apps to drive online sales

Multiple brands have found Christmas wishlist Facebook apps particularly effective in driving online sales and have employed it every year for the festive season. Realmdigital developed wishlist apps for both Woolworths and Exclusive Books...

Issued by Realmdigital 18 Nov 2014 14:37

Andre Steenekamp
Content trickery alienates audiences rather than engaging their attention

Brands, agencies and publishers need to take a consumer-friendly approach to digital native advertising that emphasises transparency and value to the reader...

By Andre Steenekamp 18 Nov 2014 14:25

Blue Magnet Digital declares zero tolerance for poor AdWords ROI - Blue Magnet Digital Solutions
Blue Magnet Digital declares zero tolerance for poor AdWords ROI

For far too long companies have been misled to believe that capturing as many clicks as possible is the single most important metric in a search advertising campaign, regardless of whether or not that click turns into a customer...

Issued by Blue Magnet Digital Solutions 18 Nov 2014 14:12

Digital Planet wins E-commerce Leader Assegai Award - Digital Planet
Digital Planet wins E-commerce Leader Assegai Award

Leading e-commerce and logistics solution partner, Digital Planet, was honoured with the E-commerce Leader Award at the recent Assegai Awards, which was awarded for the website redesign of HP Shop and the subsequent online campaign...

Issued by Digital Planet 18 Nov 2014 12:50

HubSpot User Group holds first meeting in Cape Town
HubSpot User Group holds first meeting in Cape Town

The first Cape Town HubSpot User Group (HUG) on marketing automation and inbound marketing will be held on 4 December 2014 at MPULL in Rondebosch at 5:15pm...

18 Nov 2014 08:56

[AfricaCom 2014] Appsolutely awesome insights from the final AfricApps session
[AfricaCom 2014] Appsolutely awesome insights from the final AfricApps session

Have you factored slow EDGE and desktop link incompatibility into your mobile app design process? These hot topics were bandied about on the last day of AfricApps at AfricaCom 2014...

By Leigh Andrews 18 Nov 2014 08:00

Another free app for Ebola information
Another free app for Ebola information

A new free Ebola app, part of a wider International SOS communications initiative aimed at supporting the global fight against Ebola, has been released for iOS and Android devices...

17 Nov 2014 14:50

Why marketers should get personal with email - Duo Marketing
Why marketers should get personal with email

Email marketing is still the most widely used and a key driver of business value, but should be used in an increasingly sophisticated way, says DUO Marketing + Communications chief executive, Judith Middleton...

Issued by Duo Marketing 17 Nov 2014 10:14

Social Feed feeds hungry school kids through social media
Social Feed feeds hungry school kids through social media

What if brands bought media that could make a real difference - like feeding thousands of hungry school children healthy meals every single day? It's in answer to this question asked by Hellocomputer that Social Feed was born...

17 Nov 2014 09:15

Webinar: Winning with social customer care this festive season - Why Satisfy
Webinar: Winning with social customer care this festive season

Learn how Tesco has made sure it stays ahead of the social customer care rush and how award-winning South African agency, Gorilla Creative Media, has put its clients in the pound seat this festive season...

Issued by Why Satisfy 17 Nov 2014 08:48

Win an IAB Bookmark award - 10 tips
Win an IAB Bookmark award - 10 tips

The closing date for this year's IAB Bookmarks is Friday, 21 November 2014 and, as the industry polishes its entries, here are 10 tips to improve the quality...

17 Nov 2014 08:38

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