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Biz Takeout's

Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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South African company creates full immersion VR videos
South African company creates full immersion VR videos

Cape Town-based Hero Film is one of the first companies in South Africa to have created and showcased three ground-breaking 'full immersion' VR videos...

25 Apr 2015 13:33

Facebook shares first quarter findings
Facebook shares first quarter findings

Facebook has released its first quarter results for 2015, showing high increases in earnings from advertising, with mobile as the strongest earner...

24 Apr 2015 14:17

What does new age photography do for memory and history?
What does new age photography do for memory and history?

After sitting in on a session on Instagram and the art of photography I was left wondering about how the form has developed over the years, whether it's still an artistic form of social expression...

By Rebone Masemola 24 Apr 2015 13:25

Moving Tactics employs EYE-Fi touch table technology to share Vodacom's VIP experience - Moving Tactics
Moving Tactics employs EYE-Fi touch table technology to share Vodacom's VIP experience

Guests visiting the Vodacom VIP Lounge were treated to a unique digital experience during the 2015 Cape Town International Jazz Festival...

Issued by Moving Tactics 24 Apr 2015 10:54

MTN's On Air Radio Conference: Growth of digital and radio's lunch money - Ornico
MTN's On Air Radio Conference: Growth of digital and radio's lunch money

Rivonia Boulevard was abuzz last week with advertising industry heavyweights and radio legends like Jeremy Mansfield, Andy Rice, Treasure Tshabalala and Jenny Crwys-Williams rubbing shoulders...

Issued by Ornico 24 Apr 2015 10:43

Why we should be investing in engagement
Why we should be investing in engagement

South Africa, alongside some of our BRICS partners, is globally recognised as among the most fertile grounds for new consumption of smartphones, online content and mobile applications...

By Glenn Gillis 23 Apr 2015 14:12

New Ad Exchange inventory controls account overview - DQ&A Media Group
New Ad Exchange inventory controls account overview

With this article we would like to give you a holistic overview on all the recent changes in the new Ad Exchange system...

By Sean Gibbs, Issued by DQ&A Media Group 23 Apr 2015 12:50

178 Pencils awarded on Results Day Two of D&AD Judging
178 Pencils awarded on Results Day Two of D&AD Judging

LONDON, UK: The second set of D&AD Pencil winners for 2015 have been announced in the Crafts for Advertising, Crafts for Design, Integrated and Innovative Media, Magazine and Newspaper Design, Mobile Marketing and White Pencil categories...

23 Apr 2015 10:31

Exponential launches new video formats to provide single brand experience across multiple screens - Exponential
Exponential launches new video formats to provide single brand experience across multiple screens

Exponential has unveiled 'VDX' - a first look at scalable video formats producing ad experiences aimed at driving deeper, authentic audience engagement...

Issued by Exponential 23 Apr 2015 10:28

Will Green
Digital marketing template: Four steps for success

We must celebrate our unique "African-ess" in as many ways as we can. One particularly wonderful virtue is that of 'Ubuntu', which loosely translated refers to a spirit of human kindness...

By Will Green, Issued by Apurimac 23 Apr 2015 09:59

NATIVE VML receives two Webby Awards Honorees - NATIVE VML
NATIVE VML receives two Webby Awards Honorees

NATIVE VML has received two Honorees for Jameson Indie Channel at the 19th Annual Webby Awards...

Issued by NATIVE VML 23 Apr 2015 09:30

IAB SA reveals the beating heart of digital South Africa
IAB SA reveals the beating heart of digital South Africa

Wishing to know what stories most powerfully attract and engage South Africa's internet users and how brands can find out what these stories are...

22 Apr 2015 14:33

Jam Media hosts series of digital and PR workshops
Jam Media hosts series of digital and PR workshops

Jam Media is hosting a series of workshops in the month of May aimed at empowering business owners with public relations and digital marketing skills...

22 Apr 2015 14:02

Navigating the new marketing landscape
Navigating the new marketing landscape

Consumers navigate expertly from Facebook to their blog on Tumblr, mobile banking app, Apple TV and back again...

By Eden Lanser 22 Apr 2015 14:00

Build fans, not audiences
Build fans, not audiences

Gone are the days of the passive audience that is willing to receive marketing messages at the whim of the advertiser. The new, more demanding, generation of consumers, has been exposed to so much advertising...

By Richard Firth 22 Apr 2015 13:08

Going green with digital signage - Global Access
Going green with digital signage

So today is Earth Day. Some people might opt for purchasing a new Hybrid vehicle, or switch their wardrobe to organic clothing, buy an organic cotton mattress with Egyptian cotton to match, and decide to have Swiss cheese on a bed of whole grain artisan bread at tonight's dinner...

Issued by Global Access 22 Apr 2015 12:38

Metrics that matter - NATIVE VML
Metrics that matter

Keeping up to speed with the latest trends and terminology is a challenge. Quite often this results in an unwarranted focus on more traditional metrics and a lack of focus on the underlying metrics that tell the full story...

By Reshall Jimmy, Issued by NATIVE VML 22 Apr 2015 10:32

It's time to upgrade your website - or your business could suffer - Firewater Group
It's time to upgrade your website - or your business could suffer

If the term responsive web design is alien to you, you're definitely not alone - but if Google has their way, responsive will be the word du jour...

By Nicholas Koursaris, Issued by Firewater Group 22 Apr 2015 09:59

[NewsMaker] Deshnee Subramany
[NewsMaker] Deshnee Subramany

With the launch of Kagiso Digital's NOW.co.za online news portal aimed predominantly at the millennial generation, Deshnee Subramany has been appointed editor of NOW...

By Louise Marsland 22 Apr 2015 09:32

[Biz Takeouts Lineup] 128: Springleap and the newly launched Creative Insights division
[Biz Takeouts Lineup] 128: Springleap and the newly launched Creative Insights division

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 23 April 2015, from 9-10am, as show host Warren Harding chats to Trevor Wolfe from Springleap...

22 Apr 2015 09:04

E-commerce in South Africa - Lessons from China - Realmdigital
E-commerce in South Africa - Lessons from China

The year 2014 saw a major shift in consumer behavior and spending habits, and this was reflected in the launch of the biggest IPO yet, that of the Alibaba Group, raising $25bn...

By Warren Fabricius, Issued by Realmdigital 21 Apr 2015 14:27

Kat Scholtz
Defining South Africa's digital marketing skills gap

South African marketing and advertising employers are keenly aware that they need access to digital skills and expertise to remain competitive...

By Kat Scholtz 21 Apr 2015 13:50

First set of D&AD Pencil Awards winners announced
First set of D&AD Pencil Awards winners announced

D&AD has announced the first set of Pencil winners for 2015, with six Pencils going to South African agencies...

21 Apr 2015 13:48

As e-commerce booms, retailers need solid partners to soar - PayU
As e-commerce booms, retailers need solid partners to soar

South Africa is seeing a notable growth in e-commerce. The role of companies such as PayU is integral to the successful entry and growth of e-commerce retailers in this space...

Issued by PayU 21 Apr 2015 11:50

GraphicMail boosts delivery rate dramatically after SMTP migration - GraphicMail
GraphicMail boosts delivery rate dramatically after SMTP migration

GraphicMail gears up to cater for high volume senders following a successful server migration to SMTP...

Issued by GraphicMail 21 Apr 2015 10:55

Digital transformation - What does it mean?
Digital transformation - What does it mean?

If you're wondering why the concept of digital transformation has been pushed into the limelight only now in 2015, you're not alone...

By Megan Hollis 21 Apr 2015 10:24

Viewability benchmarks from Sizmek - Sizmek
Viewability benchmarks from Sizmek

Viewability is becoming a critical metric with which to analyse digital campaigns, representing a move to greater transparency and realignment of digitally centred conversations...

Issued by Sizmek 20 Apr 2015 12:06

DQ&A reaches 80% of Dutch online population with programmatically bought, high-impact ads - DQ&A Media Group
DQ&A reaches 80% of Dutch online population with programmatically bought, high-impact ads

DQ&A has been able to reach over 80% of the Dutch online population via programmatic channels, showing them high impact ad units compared to regular IAB-size ads, which comprise the bulk of all programmatic trading...

Issued by DQ&A Media Group 20 Apr 2015 12:01

The Times launches the third annual Press Ad Challenge
The Times launches the third annual Press Ad Challenge

The Times has launched the third annual Creative Press Ad Challenge, which for the first year will include a digital component...

20 Apr 2015 11:17

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