Focus on Youth Marketing

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New press offices

TBWA has opened a press office on Bizcommunity.com!
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TBWA\Hunt\Lascaris\Johannesburg is part of the TBWA\South Africa group, a member of TBWA\Worldwide.

Video dominates news consumption in Africa
Video dominates news consumption in Africa

Recent study reveals that TV and mobile video content is the primary source of information in Africa and the Middle East...

16 hours ago

Shyft crowned MTN Business App of the Year
Shyft crowned MTN Business App of the Year

At the 2017 MTN Business App of the Year Awards, which took place on Thursday, 12 October 2017, Shyft was named the overall winner...

3 days ago

Brux © –
#BODCT: Don't let robots take your job, boost your creative thinking!

In addition to his role at Mirum and chairman of Red & Yellow, digital marketing pioneer Rob Stokes is father to four children under the age of five. Little wonder his thoughts often turn to their future and the impact of AI on the world as we know it. Here's why it's crucial to hone your creative thinking skills...

By Leigh Andrews 3 days ago

Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October...

By Jessica Tennant 12 Oct 2017

Lola Ogunyemi
Black model in Dove video says ad 'misinterpreted'

LONDON - The black model who appeared in a Dove advert which triggered accusations of racism insisted Wednesday that she was not a victim and that the commercial had been misinterpreted...

12 Oct 2017

Programmatic media buying has changed digital marketing... for good
Programmatic media buying has changed digital marketing... for good

In South Africa, generally the level of knowledge of what programmatic media buying is, is low. The problem with this, is that programmatic isn't going away...

Issued by Sprout 12 Oct 2017

Matt Ross, chief creative officer at King James Digital.
Welcome King James Digital!

The King James Group has brought together its digital agencies in Johannesburg and Cape Town to create a combined entity under the banner of King James Digital...

12 Oct 2017

Tap into hyper-personalisation with email marketing
Tap into hyper-personalisation with email marketing

Email marketing offers many personalisation options, yet not all brands are leveraging this functionality to their advantage.

By Karyn Strybos, Issued by Everlytic 12 Oct 2017

News24 Edge app wins global media award
News24 Edge app wins global media award

At Tuesday's WAN-IFRA's World Digital Media Awards in Berlin, the News24 Edge app was named as the World Award Winner in the category, Best News Mobile Services...

Issued by 24.com 12 Oct 2017

AI customer service: Are you talking to Mr Bob or Mr Bot?
AI customer service: Are you talking to Mr Bob or Mr Bot?

Within three years from now, only 15% of your brand relationships will involve human interaction, states Gartner...

Issued by MediaCom 12 Oct 2017

Unpacking the future for technology, media and telecoms in Africa
Unpacking the future for technology, media and telecoms in Africa

AfricaCom 2017 presents a global speaker line-up in this uncertain age of digital disruption and transformation...

12 Oct 2017

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...

By Madelain Roscher 11 Oct 2017

Techsys Digital lands Johnnie Walker business
Techsys Digital lands Johnnie Walker business

Techsys Digital has been appointed by Johnnie Walker as their lead CRM agency. The new partnership will focus on ensuring Johnnie Walker has a solid strategy to engage and reward its customers...

Issued by Techsys Digital 11 Oct 2017

‘White like me' advert grounds Dove
‘White like me' advert grounds Dove

Body wash advertisement is a complete wash-out, but brand specialist says apologetic company is likely to survive unscathed amid calls to boycott the product...

By Jeremy Maggs 10 Oct 2017

alphaspirit -
What does it take to be a digital marketing entrepreneur?

Part of this process of figuring what it takes to be an entrepreneur is personal reflection, data gathering, analysis, chatting to the pros and learning from it all, writes Stephen Sandmann...

By Stephen Sandmann 10 Oct 2017

Why mass market scores best in brand communication
Why mass market scores best in brand communication

Ads24's mass market brands, Soccer Laduma, Die Son, Daily Sun and Kick Off, have an excellent track record when it comes to successfully marketing to the kasi audience, effectively helping brands to reach this sought after market...

Issued by Ads24 10 Oct 2017

Grey Advertising Africa welcomes new web developer intern to its dynamic team
Grey Advertising Africa welcomes new web developer intern to its dynamic team

Grey Africa has appointed Thapelo Mokgosi as a web developer intern. He holds a National Certificate in Introduction to Internet and Web Design and has acquired just over a years' experience at the Gauteng Department of Finance where he served as web developer...

Issued by Grey 10 Oct 2017

Arc Interactive goes for gold at the New Generation Awards
Arc Interactive goes for gold at the New Generation Awards

Arc Interactive secured its first award wins at the New Generation Awards for Best App Developed By An Agency (Dis-Chem) as well as Most Innovative Social Media Campaign by a small agency (HIVSA)...

Issued by Arc Interactive 10 Oct 2017

Dove apologises for ‘racist' whitewashing ad, social media won't accept
Dove apologises for ‘racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...

By Jessica Tennant 9 Oct 2017

Facebook sponsors TechCrunch's Startup Battlefield Africa
Facebook sponsors TechCrunch's Startup Battlefield Africa

Facebook gets behind African entrepreneurs in a 'celebration of tech' week as part of its sponsorship of TechCrunch's Startup Battlefield Africa...

9 Oct 2017

Bookmarks 2018 entries now open
Bookmarks 2018 entries now open

Entries for the 10th annual IAB SA Bookmark Awards opened today for the digital media industry. Entry forms and more detailed entry information available on the thebookmarks.co.za website. Entries close on 3 November 2017...

Issued by IAB South Africa 6 Oct 2017

(c) Alexander Kirch -
Facebook 'context' button is latest effort to fight fake news

WASHINGTON - Facebook said Thursday it was testing a new button to allow users to get more context about a news source, in the latest move by the leading social network to curb misinformation...

6 Oct 2017

Rui Alves
#NewCampaign: TBWA, Joburg Ballet launch series of little ballets inspired by big social stories

TBWA\Hunt\Lascaris and the Joburg Ballet recently launched a campaign to grow its existing audience and ensure a sustainable and ongoing reconsideration of ballet as a relevant art form amongst the youth...

By Jessica Tennant 6 Oct 2017

Four ways the blockchain is relevant
Four ways the blockchain is relevant

Blockchain is unravelling a new world of possibilities for businesses, particularly in the world of digital marketing...

By Mariam Nishanian 6 Oct 2017

10 SEO strategies to help boost your e-commerce sales
10 SEO strategies to help boost your e-commerce sales

It's heading towards that time of the year when all e-commerce website owners tend to adjust their website in efforts to drive more traffic and increase sales...

By Yoray Narainpersad 5 Oct 2017

Image supplied.
New Generation Social & Digital Media Awards 2017 winners

All the winners of the New Generation Social & Digital Media Awards that was held on Thursday, 28 September at Monte Casino...

5 Oct 2017

The Solutions Lab retains Gold for its online strategy at New Gen Awards
The Solutions Lab retains Gold for its online strategy at New Gen Awards

The Solutions Lab by Nashua walked away with the Gold for Online Strategy of the Year for the second year running at the prestigious New Generation Social & Digital Media Awards held in Johannesburg on 28 September...

Issued by Brand inc 5 Oct 2017

It's not you against “the blacks,” it's just us!
It's not you against “the blacks,” it's just us!

When it comes to social engineering, why are we still obsessed only about that which makes us different? Why are we not equally obsessed about praising that which also makes us one?

By Tess Sulaman 5 Oct 2017

Andrea Quaye
AB InBev Africa appoints Dentsu Aegis

AB InBev Africa has appointed Dentsu Aegis as its media planning and buying agency for its Africa business...

4 Oct 2017

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