Gaining control over your brand [Louise Marsland] The consumer research industry has been turned on its head in the past decade, having to apply research to new mediums which were not there 10 years ago, and in an environment where marketers have lost a measure of control over their brands to consumers. 12 May 2008 12:10
Podcasts bring brands to life [Jayne Morgan] These days advertising agencies don't make ads for television; they make them so they will be passed around and spoofed on YouTube. Look at Cadbury's drumming gorilla or the Bravia ad (thanks to Mike Stopforth for alerting me to that whole palaver). It's all about creating great content and then getting people talking about it - and consequently getting people talking about you and your brand. 12 May 2008 09:03
Social networks - a credible source for recruitment? [Inez van Aswegen] Social networks such as MySpace and the more popular Facebook have definitely made their mark on South Africa, making this new networking phenomenon a hot topic for debate in terms of its potential connecting influence - and it's not difficult to see why. By the end of last year, the estimated number of Facebook users in South Africa was 677 880 and counting, with our country having the ninth largest number of Facebook users in the world. With such a phenomenal uptake, can and more importantly should these social networks be a viable option for business ‘exploitation'? 12 May 2008 09:00
Digicape offers mobile broadband for less - Digicape Apple Premium Reseller Digicape, South Africa's largest Apple Premium Reseller, and iTalk Cellular have formed a strategic partnership to offer significantly reduced pricing on mobile broadband data bundles. The bundles are called Digibytes. 9 May 2008 14:59
New study on digital magazine and newspaper editions: growth, trends, and best practices CAMBRIDGE MA, US: The Gilbane Group announced the general release of Digital Magazine and Newspaper Editions: Growth, Trends, and Best Practices, a pioneering and comprehensive study of the growing market for digital editions of periodical publications, earlier this week. 9 May 2008 08:38
One Show: Gold for JWT, Silver for Jupiter NEW YORK: The One Show and One Show Design winners were announced last night, Thursday, 8 May 2008, in New York, and JWT Cape Town scooped a Gold Pencil for its poster campaign for Jabula Hair and Braids, with The Jupiter Drawing Room Cape Town taking Silver in television for Musica. 9 May 2008 11:29
A recipe for effective online marketing - digiVOX The internet has over the years grown to become one of the most powerful mediums of communication. Becoming the new playground, the internet has opened itself up as a platform for advertisers and marketers alike. With this, however, it is important to create online campaigns that are well thought out and strategic in their approach in order to give the greatest impact. 7 May 2008 16:47
SA's fastest growing websites - Nielsen Online LONDON: The fastest growing South African websites over the last year and the most popular sites today were revealed by Nielsen Online, a service of The Nielsen Company, earlier this week. Right at the top is Creamer Media, producing three of the four fastest growing sites - Engineering News, Mining Weekly and Polity. 8 May 2008 08:52
Award-winning international ecommerce project manager to run Web Project Management courses - Britefire An intensive two-day course in Web Project Management has been announced by digital strategy firm Britefire. The course teaches the professional principles and disciplines of Project Management, state-of-the-art methodologies for web development, and the leadership and communication skills essential for success. 7 May 2008 15:55
Bullard speaks candidly on local podcast Sacked Sunday Times columnist and controversial writer David Bullard appears as a special guest on this week's episode of ZA Tech Show - a weekly South African technology podcast. In the show, Bullard speaks candidly about his exit from the Sunday Times and presents his side of the story, while motivating his apology which was recently printed in Business Day. 7 May 2008 09:44
Editors optimistic about multimedia newspapers - survey LONDON: The vast majority of newspaper editors world-wide are optimistic about the future of their newspapers, but they don't think of them as "print-only," having clearly accepted the multimedia revolution, according to a global survey released yesterday, Tuesday, 6 May 2008, that provides an insider's view of newsroom attitudes and strategies. 7 May 2008 09:03
Connected by: Uninet
Recently, TEC Video put together an engaging video for RGA Reinsurance as part of the launch of their research program on the insurance life cycle and the need for reinsurance at the different stages of a person's life. 12 May 2008 13:33
Digicape, South Africa's largest Apple Premium Reseller, and iTalk Cellular have formed a strategic partnership to offer significantly reduced pricing on mobile broadband data bundles. The bundles are called Digibytes. 9 May 2008 14:59
The internet has over the years grown to become one of the most powerful mediums of communication. Becoming the new playground, the internet has opened itself up as a platform for advertisers and marketers alike. With this, however, it is important to create online campaigns that are well thought out and strategic in their approach in order to give the greatest impact. 7 May 2008 16:47
