Affordable satellite bandwidth could change rural access

[Douglas Reed] There is little ADSL or 3G access in rural areas. Farms and lodges for example have no communications or are battling with dialup or EDGE services, which are next to useless, and their businesses are suffering as a result. There is research suggesting that safari lodges could increase their occupancies by 50% if they could offer their foreign guests quality internet access. 25 May 2012 10:42

SME Survey 2012: SMEs slow to harness Cloud

Despite the clear benefits of Cloud computing, ranging from reduced costs to improved efficiencies, small and medium enterprise (SMEs) have yet to embrace this approach to technology use. 25 May 2012 10:11

GraphicMail

GraphicMail integrates innovative social-email subscription tool

As more consumers begin to frequent the social web and brands integrate social media into their marketing and communications plans, having access to advanced social media tools has never been more vital. 24 May 2012 11:52

pMailer

pMailer upgrade - get your content connected in more ways than one

pMailer now has social integration with Twitter, Facebook and LinkedIn, allowing you to post messages to your social account as part of your delivery options. Your social accounts are tied into pMailer and multiple social connectors are available. 24 May 2012 11:44

Homegrown social shopping community grows

The Buchanan Group has announced that it has signed up 25 000 members to the Home Tester Club, a social community review and ratings site born in South Africa and being exported internationally. This growth of more than 200% over the past eight months has seen the size double in the last six months. 24 May 2012 10:42

Etiket

Johannesburg Tourism Company chooses Etiket

Etiket has been appointed the digital advertising agency for the Johannesburg Tourism Company (JTC). The appointment will include the initial launch of an exciting two-month Spring Campaign as well as a refresh and maintenance of JTC's digital elements. 24 May 2012 10:41

Broadband satellite connects inland, rural Africa

Satellite services continues to fulfil an important role in providing the telecommunications infrastructure for Africa's inland and remote rural areas, while the dozens of optic fibre cable networks now reaching the continent's shores will - at least initially - have limited penetration inland. 24 May 2012 10:01

Using SEO to drive traffic

[Amy Johnson] Many websites do not use search engine optimisation (SEO) effectively, rendering them virtually inaccessible, as finding them is like trying to find a destination without directions or a map. Three key tactics can improve results. 24 May 2012 09:54

Prezence

Are you being held ransom by IT constraints?

[Prakash Patel] Today's digital age requires technology to keep up with savvy consumers and possibilities that old legacy systems cannot sometimes keep up with. So at what point do you draw the line before allowing the IT department to dictate your business and marketing strategy under the guise of their software and technology expertise or legacy system's requirements? 24 May 2012 09:37

MediaMind

Enter the Dream it. Plan it. Win it. vacation contest from MediaMind

They say planning a vacation is half the fun. Not so with planning and buying media, which can be a real pain in the rucksack. That's why MediaMind developed the Smart Planning solution. It's your escape from stressful media planning hassles, long hours, endless faxes and spreadsheets. And speaking of escapes, now's your chance to win a dream vacation you plan yourself, using smart tips from Smart Planning. 24 May 2012 09:24

[Biz Takeouts Lineup] 22: Marketing comedy locally

This week's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, will focus on marketing comedy locally and the impact of social media on the comedy industry. The studio guest this Wednesday evening, 23 May 2012, will be South African stand-up comedian John Vlismas. [twitterfall] 23 May 2012 11:53

Apurimac

Purple Cow wins a Yahoo! Mail Login for Frank.net

Apurimac Media and Yahoo! recently launched a "Creative Canvas" competition to showcase the possibilities of the Yahoo! Mail Login page. The competition challenged agencies to physically paint their own canvases, designing it for one of their brands. Purple Cow won the competition with their Frank.net Life Insurance entry. 23 May 2012 11:29

Digital Media and Marketing Association

DMMA announces new category at the prestigious digital Bookmarks Awards

The Digital Media and Marketing Association (DMMA) recently announced that they will be launching a new category at this year's Bookmarks Awards, which would recognise companies that had made the greatest contribution to the digital industry in 2012. 23 May 2012 11:07

NATIVE

Should B2B companies be thinking about a social media strategy?

While there is little debate over the effectiveness of a Business to Consumer (B2C) social media strategy, the jury amongst the country's leading CEO's appears to be out on the effectiveness of a Business to Business (B2B) social media strategy with just 25% of B2B marketers having a formal social media strategy in place. 23 May 2012 10:30