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BizTrends 2018

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Dr William Mapham.
Image © Christopher Larson/Scott Gorman.
#Designindaba2018: SA's crowd-sourced solution for a global problem

Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice, spoke on Day 2 of Design Indaba and received a standing ovation...

By Sue Disler 3 days ago

Images provided by Danilo Acquisto.
Why brands should focus on community building over the eye-balls approach

Danilo Acquisto writes that brands should build a YouTube presence now, to begin producing content that is relevant and consumable and to avoid the shotgun approach of gaining eyeballs alone...

By Danilo Acquisto 3 days ago

Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...

By Johanna McDowell 3 days ago

Google-Getty deal is good, but more needs to be done
Google-Getty deal is good, but more needs to be done

SAFREA applauds the partnership between Google and Getty Images that was announced earlier this month with a view to preventing photographic copyright infringement...

Issued by SAFREA 3 days ago

G&G Digital launches breakthrough photography and videography services
G&G Digital launches breakthrough photography and videography services

G&G Digital has officially launched photography and videographic services that break through the noise and hit the creative and strategic mark for clients...

By Desiree Gullan, Issued by G&G Digital 3 days ago

Zach Lieberman, artist and educator - creative coder.
#DesignIndaba2018: Zach Lieberman's magical world

Academic, rockstar or DJ? This was one of the questions Sue Disler had for artist and educator - creative coder, Zachery Lieberman in her interview with him on Day 1 of Design Indaba 2018...

By Sue Disler 21 Feb 2018

Don't overlook consumers in Africa's rural areas
Don't overlook consumers in Africa's rural areas

Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025...

By Ben Leo 20 Feb 2018

Severins, Murray and De Stadler, three of this year's IAB SA Digital Summit speakers.
#IABDigitalSummit2018: The ultimate 'state of the industry' event

How will the advertising industry adapt AI at a larger scale? Can we innovate with data analysis and profiling without creeping out customers? I discussed the possibilities and explored the power of digital with three of this year's scheduled female powerhouse speakers for the fourth IAB SA Digital Summit, taking place next week on 1 March 2018 at the Theatre on the Track...

By Leigh Andrews 20 Feb 2018

Viral video success in 2018
Viral video success in 2018

Jon Ratcliffe writes about why he believes that the best way to communicate marketing messages today is through data-driven social video on Facebook, YouTube and Instagram...

By Jon Ratcliffe 20 Feb 2018

Save time by getting all your answers...
Save time by getting all your answers...

Get all your answers by typing just one address...

Issued by AfriGIS 20 Feb 2018

Riaan Sunny
Publisher Hosted Programmatic Guaranteed (PHPG)

The digital team at IOL are exploring the latest products and services within the programmatic space and here is yet another one that buyers within the digital industry can squeeze further value-for-money from...

By Riaan Sunny, Issued by Independent Media 20 Feb 2018

The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...

By Adam Howatson 19 Feb 2018

The integrated platform that's changing the way businesses work
The integrated platform that's changing the way businesses work

Businesses need to obtain and manage customers, efficiently perform multiple processes and tasks, collaborate as a united team and analyse their company data. But there are few, if any, apps that truly offer an integrated and cost-effective solution to do just this...

Issued by Yreeka 19 Feb 2018

Fort Review launches second edition, a video series
Fort Review launches second edition, a video series

Last week marked the launch of Fort Review's second edition, this time in the form of a thought-provoking nine-part video series covering everything from black excellence to erotic capital...

By Jessica Tennant 16 Feb 2018

Programmatic Guaranteed - Where are we heading?
Programmatic Guaranteed - Where are we heading?

In an ecosystem where domain spoofing, ad-fraud, bots, brand-unsafe content and fake inventory are pain points for advertisers, Programmatic Direct and more specifically Programmatic Guaranteed takes centre stage to breathe new life into the ecosystem...

By Megan Du Toit, Issued by 365 Digital 16 Feb 2018

Supplied
The king is dead! #LongLiveTheKing

I found myself this week justifying the inclusion of television in a launch campaign. Someone check the moon, first Zuma resigns, and now this!

By Quinton Jones 16 Feb 2018

Why analogue values are the future for digital strategies
Why analogue values are the future for digital strategies

Roxanne Marais unpacks why she thinks analogue values are the future for digital strategies...

By Roxanne Marais 14 Feb 2018

11 valuable lessons from 11 wonder women in digital
11 valuable lessons from 11 wonder women in digital

Carmen Murray, shines a light on some of the female trailblazers bucking the digital trend in South Africa...

By Carmen Murray 14 Feb 2018

Google takes on Snapchat with its own 'Stories' format
Google takes on Snapchat with its own 'Stories' format

PARIS, France - Google launched its own "stories" format on Tuesday to compete with Snapchat and Instagram with image-driven news articles aimed at mobile phone and tablet users...

14 Feb 2018

A fresh start: Conversion and migration in style and sophistication
A fresh start: Conversion and migration in style and sophistication

People are fast becoming digital citizens, and Kwenta Media is not far behind. The publishing house has moved its popular publication, known for its groundbreaking content, Essays Of Africa, to a world of augmented reality...

Issued by Kwenta Marketing 13 Feb 2018

How retailers and shopping centres can take advantage of the newly launched WhatsApp business app
How retailers and shopping centres can take advantage of the newly launched WhatsApp business app

Customers want the extra attention... and frankly, they deserve it...

Issued by Lemok Group 13 Feb 2018

Lorraine Landon, head of agencies at Google SA and chairing the Bookmarks’ first-ever ‘performers’ jury panel.
#Bookmarks2018: Digital jury jabber with... Lorraine Landon

This year, we'll see the 10th ever IAB Bookmark Awards taking place after the fourth Digital Summit on 1 March in Johannesburg. With award judging having wrapped this weekend, I got some behind-the-scenes insights from Lorraine Landon. She's head of agencies at Google SA and chairing the Bookmarks' first-ever 'performers' jury panel...

By Leigh Andrews 13 Feb 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Brent Spilkin and Vega introduce WTF, new course for freelancers
Brent Spilkin and Vega introduce WTF, new course for freelancers

South Africans are three times more likely to freelance than their global counterparts, but the freelance movement is not a millennial movement, says Brent Spilkin, also known as 'Spillly', author of What the Freelance...

By Jessica Tennant 13 Feb 2018

Ocean Basket's interactive Nutriguide serves up facts about food choices
Ocean Basket's interactive Nutriguide serves up facts about food choices

Thanks to Ocean Basket's interactive online nutritional guide, dubbed Nutriguide, diners can decide whether to ditch the chips or keep the chips at the touch of a thumb...

12 Feb 2018

Blending heritage with cutting edge: Techsys Digital wins KWV account
Blending heritage with cutting edge: Techsys Digital wins KWV account

Techsys Digital has proven its ability to produce results for top brands in the alcohol category, with a client portfolio that includes powerhouses Heineken SA and Diageo...

Issued by Techsys Digital 12 Feb 2018

Property online: how digital media is changing the industry
Property online: how digital media is changing the industry

The world isn't going digital - it's already there. Businesses without an online presence are fast fading into anonymity...

By Debbie Reabow 12 Feb 2018

Personal branding: The value of a platform
Personal branding: The value of a platform

Mike Saunders writes about how ultimately the internet gives people an opportunity to scale their platform easily, giving them the opportunity to influence more and sell more...

By Mike Saunders 12 Feb 2018

Olivier Robert-Murphy, UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president.
Olivier Robert-Murphy shares key marketing, media and music trends for 2018

UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president, Olivier Robert-Murphy shares key marketing, media and music trends for 2018 at UMGB's Africa launch...

By Juanita Pienaar 10 Feb 2018

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