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Biz Takeout's

Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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Episode 81: Conn Bertish and Cairo

Date: 14 Feb 2014 | Time: 44:44min
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Food & Home Entertaining launches app for Top 10 Bakes 2014

Food & Home Entertaining has launched a free app for Top 10 Bakes 2014, available from the iTunes or Google Play Store accounts, reportedly the first in South Africa.

18 Apr 2014 12:13

Expanding the customer funnel to increase conversions

In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.

By Johan Walters 18 Apr 2014 07:39

Performance Based Marketing is showing business a real bang for their buck

With 2014 well underway, it is an ideal time to look ahead to some of the trends guiding digital marketing in 2014.

By Yaron Assabi 17 Apr 2014 14:00

Personification of brands - how are marketers using digital media to tell their story?

Advances in ad-technology, rich media and online video formats, and the need to follow where the audience is in an increasingly fragmented media-scape, mean that today's digital marketing tools give brands significant opportunity to tell stories and develop their brand personalities.

Issued by Exponential 17 Apr 2014 13:37

South African Elections Hub launched online

Google has launched an online portal where voters, journalists and campaigners can easily track all the latest news, trends and information related to the 2014 elections.

17 Apr 2014 08:26

The future is smart, and it's here

Government service delivery is once again in the headlines, with ongoing protests in some areas highlighting the desperation of those living in poorer areas for access to improved services.

By Gerald Naidoo 17 Apr 2014 06:09

Webby Awards announces NATIVE VML as Honouree

NATIVE VML has been announced as Honouree at this year's 18th Annual Webby Awards, an award ceremony for excellence on the internet presented annually by The International Academy of Digital Arts and Sciences.

Issued by NATIVE VML 16 Apr 2014 14:12

App maps creative industry in Cape Town

A free mobile app to map Cape Town's creativity has been launched by Creative Cape Town, a programme of the Cape Town Partnership, as part of nine official World Design Capital 2014 projects.

16 Apr 2014 08:59

Own your industry: Top five tips from new book

Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)

By Douglas Kruger 16 Apr 2014 08:28

Five ways to protect your family online

Whilst we all go about our lives aware of external danger and ensuring the best security to keep such danger at bay, we can be apathetic about the threats that lurk online.

By Carey Van Vlaanderen 15 Apr 2014 05:38

Dimension Data opens office in Ghana

Dimension Data, the global ICT solutions and services provider, recently announced it has increased its presence in West Africa and opened an office in Ghana.

14 Apr 2014 11:59

Cutting communications costs

Consumers and business owners all over the world, but especially here in South Africa, have already been made aware that switching to Voice over Internet Protocol (VoIP) for their telecommunications needs can slash their phone bills significantly - in some instances by as much as 40%.

14 Apr 2014 11:44

Will Telkom's turnaround work?

It seems Telkom's Chief Executive Sipho Maseko has let slip its turnaround strategy but the big question is whether it can work.

By Gugu Lourie 14 Apr 2014 09:40

CliffCentral to have Official Account on WeChat

Latest reports on CliffCentral.com, which is set to launch on 1 May 2014, states that apart from it being available online it will also have its own Official Account (OA) on WeChat. (video)

14 Apr 2014 09:14

'Heartbleed' computer bug may rob you

South African internet users are advised to change their passwords on websites, and possibly even those used for their banks or financial institutions, after the discovery of the Heartbleed bug.

By Matthew Savides 14 Apr 2014 08:58

Ten Twitter tips for non-newbie tweeters

So you're a medium-term tweep, huh? You don't need another one of those silly etiquette lessons. Or a guide to the strictures of RTing...

By Tiffany Markman 14 Apr 2014 07:44

SAARF AMPS December 2013 Topline results

SAARF AMPS Dec 13 is the picture of stability, with few significant changes coming through in the data.

11 Apr 2014 10:47

AdReview Awards: Waiting for Godot

The judging is over and the AdReview Agency of the Year has been selected. But its identity will be a closely guarded secret until 22 May, when the Awards take place.

11 Apr 2014 07:21

The future media models

Future media models are all about reading - grasping the attention of the bored consumer - and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate.

By Louise Marsland 11 Apr 2014 07:15

Digital Narrative makes Layar Augmented Reality accessible in South Africa

New media agency, Digital Narrative, is a Layar Certified Partner in South Africa. Making Augmented Reality accessible to both advertisers and publishers and ultimately, a part of everyday life for SA's second screen users.

Issued by Digital Narrative 10 Apr 2014 12:24

New integrated campaign 'Don't Worry. Be Hollard

Ogilvy & Mather Johannesburg recently launched the 'Don't Worry. Be Hollard' campaign.

10 Apr 2014 09:03

Readers return for premium content in specialist magazines

Bespoke desk research, conducted by marketing guru Martin Neethling into global trends for RamsayMedia, indicates that quality content, curated by knowledgeable professionals, will win the day.

10 Apr 2014 08:33

Gareth Cliff to start new show, including WeChat streaming

Gareth Cliff is set to make a return to broadcasting, but he won't be on radio, or TV for that matter. Instead, it appears that Cliff, who recently left terrestrial radio station 5FM after 10 years, will make his return on WeChat.

10 Apr 2014 07:12

The synergy of SEO, social media and the user experience

Social media marketing is important for SEO, because positive social signals associated with your website may mean that Google interprets the site as being popular.

By Stephen Sandmann 9 Apr 2014 16:12

[Biz Takeouts Lineup] 85: BOB - Best of Breed collaborative agency

On tomorrow's Biz Takeouts Marketing & Media radio show, streamed live every Thursday from 9am-10am, show host Warren Harding chats to Reghard Goussard, founder and CEO of newly formed collaborative agency BOB - Best of Breed; as well as Daniel Marcus from Magnetic Software. [twitterfall]

9 Apr 2014 10:55

Consumers warned of email hacking for bank account details

Customers must prevent criminals from hacking into their email accounts to obtain bank account information or issue illicit instructions to their banks‚ the South African Banking Risk Information Centre (Sabric) has warned.

9 Apr 2014 09:38

MediaCom deal with Medialets delivers mobile advertising tracking

MediaCom, one of the world's leading media communications specialists, has signed a deal with mobile advertising server Medialets as part of its drive to simplify mobile tracking for advertisers.

9 Apr 2014 08:37

Brand lessons from Flappy Bird

As user engagement increasingly becomes the holy grail of social and digital marketing, gamification and understanding what motivates people is integral. The runaway success of addictive games like Flappy Bird and Candy Crush are prime examples of human-based design at work.

By Desiree Gullan, Issued by Gullan&Gullan 8 Apr 2014 09:10

SES urges Africa to embrace satellite technology

SES has called on Africa to begin satellite-powered e-school pilot projects to improve teacher competency on the continent.

8 Apr 2014 08:05

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