BizTrends 2018


Subscribe to industry newsletters

Manufacturing Indaba 2018

#WTMA18: How small travel and tourism companies can market themselves effectively
#WTMA18: How small travel and tourism companies can market themselves effectively

Day one of WTM Africa 2018 saw Big Ambitions director of promotions, Natalia Rosa, share her insights into marketing for small tourism and travel companies...

By Robin Fredericks 8 hours ago

Small businesses should take advantage of Google's new "mobile-first" approach
Small businesses should take advantage of Google's new "mobile-first" approach

In March Google announced it had started rolling out a phased approach to the long-awaited implementation of "mobile-first indexing". Since then Google's search algorithms have shifted to using the mobile version of a website's content...

8 hours ago

Cape Chamber launches marketing initiative to help new businesses
Cape Chamber launches marketing initiative to help new businesses

The Cape Chamber of Commerce and Industry has found a way to help new businesses market themselves at a fraction of the normal cost...

10 hours ago

#WTMA18: An inside look at the Google Trekker Project
#WTMA18: An inside look at the Google Trekker Project

This was more than just putting South Africa on the map, it was a nation-building project with a common cause...

By Robin Fredericks 10 hours ago

South by Southwest film festival from a South African creative's perspective
South by Southwest film festival from a South African creative's perspective

This year's South by Southwest film festival was "some kind of collective consciousness" according to Daniel Schoeman, creative technologist at TBWA\Hunt\Lascaris...

By Jessica Tennant 11 hours ago

Mindshare POV on viewability
Mindshare POV on viewability

Mindshare will be moving more media investment away from publishers who do not support GroupM's viewability standard...

Issued by Mindshare South Africa 1 day ago

Sebastian Kaulitzki ©
#Prisms2018: Out of Africa - an insider's perspective

The following is an excerpt from the Chartered Institute of Public Relations International (CIPRI) 2017 Maggie Nally Memorial Lecture I delivered at the House of Lords, Palace of Westminster...

By Robyn de Villiers 1 day ago

Google Trends 101: How you should use it!
Google Trends 101: How you should use it!

As Google collects all this data and search query information, being able to view this data can be exceptionally valuable from a marketing and research perspective...

By Aidan Blundell, Issued by Dentsu Aegis Network 20 Apr 2018

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

24.com and The SpaceStation tee-up for the future
24.com and The SpaceStation tee-up for the future

With an ever-changing digital landscape continuing to evolve at a rapid pace in South Africa, 24.com has made some strategic changes to its organisational structure...

Issued by The SpaceStation 19 Apr 2018

#Newsmaker: And the new CEO of the IAB SA is... Paula Hulley
#Newsmaker: And the new CEO of the IAB SA is... Paula Hulley

The IAB SA today announced that Paula Hulley is succeeding former CEO Josephine Buys...

By Jessica Tennant 19 Apr 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

Winners of the 2018 World Press Photo Awards announced
Winners of the 2018 World Press Photo Awards announced

Ronaldo Schemidt, has been announced as the winner of the World Press Photo of the Year 2018...

18 Apr 2018

E-commerce and millennials
E-commerce and millennials

Millennials have such close ties to online shopping and smartphone usage, but what does e-commerce mean to them?...

By Fiona Brauns 18 Apr 2018

The age of Multi-Channel Networks (MCNs): The ins and outs from SA's first commercial network
The age of Multi-Channel Networks (MCNs): The ins and outs from SA's first commercial network

As more video content is consumed on the internet, finding the specialists in optimising that content is going to be vital...

By Danilo Acquisto 17 Apr 2018

We partner with the best!
We partner with the best!

BrandHeart Digital recently received their Google Partner Certificate and are proud to be recognised as an agency that has proven their expertise in managing successful AdWord campaigns...

Issued by BrandHeart Digital 17 Apr 2018

Sarah Utermark, country director of the MMA SA and Digitas Liquorice’s CEO and founder, Miles Murphy.
SA agencies take top spots in MMA EMEA Smarties Business Impact Index

Four South African digital agencies - Digitas Liquorice, Yonder Media, Gloo@Ogilvy and Gorilla - have taken the top four spots in the inaugural MMA EMEA Smarties Business Impact Index (BII)...

16 Apr 2018

Icasa publishes discussion document on digital sound broadcasting services
Icasa publishes discussion document on digital sound broadcasting services

New discussion document published by Icasa, gives notice of Icasa's intention to conduct an inquiry into the prospects of implementing a digital sound broadcasting service in South Africa...

16 Apr 2018

Zibusiso Mkhwanazi |
Avatar starts new agency exclusively for client

Avatar has announced that it is starting a new agency, called Kanbar, solely responsible for its newly won Skyy Vodka account and 100% owned by M&N Brands...

13 Apr 2018

iProspect SA continues to grow with the appointment of Jared Pillai
iProspect SA continues to grow with the appointment of Jared Pillai

Jared Pillai joined the iProspect team on 3 April as chief strategy officer for iProspect JHB...

Issued by Dentsu Aegis Network 13 Apr 2018

#OneShow2018: Mobile finalists revealed!
#OneShow2018: Mobile finalists revealed!

Finalists in the 'mobile' category have been revealed for One Show 2018, with three SA agencies and 1 African entry, featuring a South African production company, making the grade...

13 Apr 2018

#OneShow2018: UX/UI finalists revealed!
#OneShow2018: UX/UI finalists revealed!

Finalists in the 'UX/UI' category have been revealed for One Show 2018...

13 Apr 2018

Third of South Africans feel mobile browsers are safer than social media apps
Third of South Africans feel mobile browsers are safer than social media apps

Opera's State of the mobile web report Q1 2018 reveals one-third of the surveyed internet users believe a mobile browser offers them more privacy features than a standalone social media app...

12 Apr 2018

Innovate Ventures Accelerator in Somaliland calls for applications
Innovate Ventures Accelerator in Somaliland calls for applications

Applications are now open for the third cycle of the tech accelerator Innovate Ventures Accelerator, based in Hargeisa, Somaliland. This year's programme will accept 12 startups and will invest up to $30,000...

12 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Kalpak Gude, president of the Dynamic Spectrum Alliance. © .
Icasa publishes regulations on TV white space use

Independent Communications Authority of South Africa (Icasa) published its regulations on the use of television white space (TVWS), marking a huge step forward for South Africa in enabling affordable broadband through dynamic spectrum access technologies...

12 Apr 2018

Three reasons BYOD dominates in tourism
Three reasons BYOD dominates in tourism

'Bring your own device' is frowned upon in many professional sectors, with legitimate fears around data security. Hospitality-based businesses, however, should not ignore the fact that their market is dedicated to a culture of BYOD...

By Wynand Smit 12 Apr 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Until the mid-70s, attention was paid primarily to building models that would explain consumer behaviour. It's a matter of record that the most successful of these was the Conversion Model...

By mike broom 12 Apr 2018

Winners of the Wan-Ifra European Digital Media Awards, in Copenhagen on 10 April 2018. Image supplied.
Wan-Ifra European Digital Media Awards 2018 winners announced

The Wan-Ifra European Digital Media Awards 2018 winners were announced at a special ceremony at the end of the first day of the Digital Media Europe Conference in Copenhagen...

11 Apr 2018

Show more