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BizTrends 2018

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The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...

By Adam Howatson 2 hours ago

The integrated platform that's changing the way businesses work
The integrated platform that's changing the way businesses work

Businesses need to obtain and manage customers, efficiently perform multiple processes and tasks, collaborate as a united team and analyse their company data. But there are few, if any, apps that truly offer an integrated and cost-effective solution to do just this...

Issued by Yreeka 6 hours ago

Programmatic Guaranteed - Where are we heading?
Programmatic Guaranteed - Where are we heading?

In an ecosystem where domain spoofing, ad-fraud, bots, brand-unsafe content and fake inventory are pain points for advertisers, Programmatic Direct and more specifically Programmatic Guaranteed takes centre stage to breathe new life into the ecosystem...

By Megan Du Toit, Issued by 365 Digital 3 days ago

Supplied
The king is dead! #LongLiveTheKing

I found myself this week justifying the inclusion of television in a launch campaign. Someone check the moon, first Zuma resigns, and now this!

By Quinton Jones 3 days ago

Why analogue values are the future for digital strategies
Why analogue values are the future for digital strategies

Roxanne Marais unpacks why she thinks analogue values are the future for digital strategies...

By Roxanne Marais 14 Feb 2018

11 valuable lessons from 11 wonder women in digital
11 valuable lessons from 11 wonder women in digital

Carmen Murray, shines a light on some of the female trailblazers bucking the digital trend in South Africa...

By Carmen Murray 14 Feb 2018

Google takes on Snapchat with its own 'Stories' format
Google takes on Snapchat with its own 'Stories' format

PARIS, France - Google launched its own "stories" format on Tuesday to compete with Snapchat and Instagram with image-driven news articles aimed at mobile phone and tablet users...

14 Feb 2018

A fresh start: Conversion and migration in style and sophistication
A fresh start: Conversion and migration in style and sophistication

People are fast becoming digital citizens, and Kwenta Media is not far behind. The publishing house has moved its popular publication, known for its groundbreaking content, Essays Of Africa, to a world of augmented reality...

Issued by Kwenta Marketing 13 Feb 2018

How retailers and shopping centres can take advantage of the newly launched WhatsApp business app
How retailers and shopping centres can take advantage of the newly launched WhatsApp business app

Customers want the extra attention... and frankly, they deserve it...

Issued by Lemok Group 13 Feb 2018

Lorraine Landon, head of agencies at Google SA and chairing the Bookmarks’ first-ever ‘performers’ jury panel.
#Bookmarks2018: Digital jury jabber with... Lorraine Landon

This year, we'll see the 10th ever IAB Bookmark Awards taking place after the fourth Digital Summit on 1 March in Johannesburg. With award judging having wrapped this weekend, I got some behind-the-scenes insights from Lorraine Landon. She's head of agencies at Google SA and chairing the Bookmarks' first-ever 'performers' jury panel...

By Leigh Andrews 13 Feb 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Brent Spilkin and Vega introduce WTF, new course for freelancers
Brent Spilkin and Vega introduce WTF, new course for freelancers

South Africans are three times more likely to freelance than their global counterparts, but the freelance movement is not a millennial movement, says Brent Spilkin, also known as 'Spillly', author of What the Freelance...

By Jessica Tennant 13 Feb 2018

Ocean Basket's interactive Nutriguide serves up facts about food choices
Ocean Basket's interactive Nutriguide serves up facts about food choices

Thanks to Ocean Basket's interactive online nutritional guide, dubbed Nutriguide, diners can decide whether to ditch the chips or keep the chips at the touch of a thumb...

12 Feb 2018

Blending heritage with cutting edge: Techsys Digital wins KWV account
Blending heritage with cutting edge: Techsys Digital wins KWV account

Techsys Digital has proven its ability to produce results for top brands in the alcohol category, with a client portfolio that includes powerhouses Heineken SA and Diageo...

Issued by Techsys Digital 12 Feb 2018

Property online: how digital media is changing the industry
Property online: how digital media is changing the industry

The world isn't going digital - it's already there. Businesses without an online presence are fast fading into anonymity...

By Debbie Reabow 12 Feb 2018

Personal branding: The value of a platform
Personal branding: The value of a platform

Mike Saunders writes about how ultimately the internet gives people an opportunity to scale their platform easily, giving them the opportunity to influence more and sell more...

By Mike Saunders 12 Feb 2018

Olivier Robert-Murphy, UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president.
Olivier Robert-Murphy shares key marketing, media and music trends for 2018

UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president, Olivier Robert-Murphy shares key marketing, media and music trends for 2018 at UMGB's Africa launch...

By Juanita Pienaar 10 Feb 2018

Strand Hotel Swakopmund
Rainmaker's Vista.360 virtual tours proves a powerful boost for destination Namibia

Rainmaker's Vista.360 virtual tours were viewed by more than three million potential guests focused on Namibia as a destination in December 2017...

9 Feb 2018

Make the most of your money with AI and machine learning
Make the most of your money with AI and machine learning

While a variety of popular apps such as Apple Siri, Google Now, Amazon Alexa and Microsoft Cortana promise to enhance people's lifestyles, few will have more impact on consumer behaviour than personal finance assistants...

By Bradley Elliott 9 Feb 2018

Your CDO should be sitting next to your CEO - here's why...
Your CDO should be sitting next to your CEO - here's why...

Has your company appointed a chief digital officer yet? This article is a must-read for everyone that understands the value of digital in their business...

Issued by Firewater Group 9 Feb 2018

Google's top 'Near Me' searches 2017 (and what they mean for marketers)
Google's top 'Near Me' searches 2017 (and what they mean for marketers)

Every year Google releases its list of top searches for the past 12 months. In 2017, amid searches for events, politicians, personalities and moments, a set of consumer behaviours emerged...

Issued by Business Positioning Systems 8 Feb 2018

Image credit: .
Streaming platform Hulu could be wild card in Fox-Disney megadeal

Walt Disney Co.'s deal for much of the film and television assets of 21st Century Fox could help remake the streaming platform Hulu a legitimate rival to Netflix...

8 Feb 2018

#StartupStory: Playbook
#StartupStory: Playbook

Playbook is a web-based platform that simplifies the creative procurement process by making sure SA creatives and artists 'play by the book' in terms of bookings, performances or commissions...

By Jessica Tennant 8 Feb 2018

Image credit: Pixabay via .
How the thunderbolts of transformation impact the future of work

With the hype around the fourth industrial revolution, AI, robotics and what this means for our careers, Carmen Murray, articulates how this impacts the future of work...

By Carmen Murray 8 Feb 2018

The modern marketer's imperative: Adopting a growth-hacking mindset
The modern marketer's imperative: Adopting a growth-hacking mindset

Time to dismantle the traditional advertising complex and implement initiatives that drive exponential growth...

By Gil Sperling 7 Feb 2018

Inma report: The emerging value of content
Inma report: The emerging value of content

According to a new Inma report, news media companies are discovering the emerging value of content to create data-infused reader-based business models that are impacting corporate cultures and audience relationships...

7 Feb 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Facebook partners for a safer internet in Africa
Facebook partners for a safer internet in Africa

Facebook today announced a number of partnerships across Africa to explore ways to make the internet safer for all...

6 Feb 2018

Absolut creative collaboration.
Change the way the internet sees African creativity

The Absolut African Art Intervention is continuing in its mission to change how the world views African creativity...

6 Feb 2018

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