When last did you have the opportunity to network with a room full of like-minded peers? We often find ourselves in situations where we're forced to relate to people who, while not in the same industry, have a substantial amount of value to add to our business.
Gerhard Jacobs 5 Mar 2014
OK, big words...check. Confusing correlation between everyday activity and semi-abstract study...check, but what does it all mean when you look at it from a marketing and branding perspective?
Gerhard Jacobs 7 Feb 2014
Now, let's start off by saying that in no way, shape or form can brand marketing or urbanisation be painted with a single brush-stroke.
Gerhard Jacobs 16 Oct 2013
Email is unlike other forms of mass media in the sense that, even with the privacy settings we have on social media, email remains yours and yours alone.
Gerhard Jacobs 1 Aug 2013
A brand is only as good as it appears to be, and appearances these days rely a lot, if not exclusively, on customer engagement and insight.
Gerhard Jacobs 26 Jun 2013
So Apple has decided to replace the faithful Orchestra with an entirely new tune altogether. As far as mobile email access goes, it's not always as smooth satiating as one would hope and the new partnership between Steve's legacy and Dropbox aims to smooth over the cracks of past operators.
Gerhard Jacobs 31 May 2013
While the pace of modern media shows no sign of slowing, the ability to keep up and, more importantly, stay close to the top of the reading list can easily become a soul-destroying affair. Here are a couple of things to keep in mind when you're looking to write captivating content and external marketing communications.
Gerhard Jacobs 30 Apr 2013
As the digital marketing sphere expands there are more and more opportunities for out-of-the-box thinkers to grow their online presence. Some of us consider ourselves creative while others might be great at content marketing; whatever your expertise chances are that you've come across some form of digital marketing.
Gerhard Jacobs 5 Feb 2013