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Matt Rose

Mark Schefermann | MyBiz Profile | Bizcommunity

My knowledge and enthusiasm for the digital world enables me to think creatively and challenge briefs. My passion is strategy and showing how digital can open new opportunities for clients. Well conceived digital strategies and campaigns will push brands ever forward in the consciousness of their audiences and lead to long lasting adoption, advocacy and allow them to forge individual relationships with their audiences.
All | Articles | Comments | Profile
Mark Schefermann commented on University of Pretoria launches Advanced Course in Business and Marketing Research
I can highly recommend Theuns Kotzé, he was my honours lecturer! This sounds like a great course!
Posted 2 months ago | Like
Mark Schefermann commented on SA retailers look to future with digital marketing
Great article.
Posted 2 months ago | Like
Capitec and gamification

[Mark Schefermann] Gamification is essentially the concept of applying game-design methodologies to non-game scenarios to make them more interactive, engaging and fun. The use of game mechanics like points, badges, leader boards and avatars help improve motivation and learning in more formal type situations.

Posted 3 months ago | Like
Some views on the FNB 'You Can Help' campaign

[Mark Schefermann] It all started on 9 January 2013, when FNB created an event on Facebook titled "You Can Help" with not much more information than that. From this initial stage they started seeding the URL www.youcanhelp.co.za and at this point there was only a landing page with the functionality to provide your cellphone number to get a reminder for the live broadcast on 17 January 2013.

Posted 3 months ago | Like
The future of mobile voice

[Mark Schefermann] What does it meant to live in a digital world? Well, I guess the reality is that our lives are becoming more and more connected. I often wonder how we ever survived without technology, the internet and social media. How did people organise things, how did they share memories and how did they remember people's birthdays and anniversaries?

Posted 3 months ago | Like (1)
Mark Schefermann commented on Safe Sext: The desire of youth for less restrictive digital shadows
Very interesting article, I would love to see the T's and C's regarding the rights to the images, I think many would still fear that their photo's might be sitting in the "cloud" somewhere...
Posted 4 months ago | Like
Digital phobia: The fear of new media

[Mark Schefermann] At the beginning of the year I attended a strategy workshop. One of the concepts we were taken through was the theory behind why people often don't like trying new things, specifically when it comes to marketing.

Posted 6 months ago | Like
Pinterest 101

[Mark Schefermann] Today I realised that there are still people in South Africa who haven't heard about Pinterest and have no idea what it's all about. Based on this insight I have compiled this Prezi that is in essence a Pinterest 101. Even though you might think Pinterest has no relevance to your brand or business I would like to challenge this.

Posted 10 months ago | Like (2)
Mark Schefermann commented on To 'P' or not to 'P"... The new "Ps" of marketing
Hi Ponatshego, thanks for the comment. It is a sad reality that so many choose to ignore the basics of how marketing has evolved, the reality however is that there is no longer "above the line", "below the line" and "through the line" in terms of marketing strategies, everything is integrated and the consumer's experience should be seamless across all three. You might find this post interesting: http://markschefermann.posterous.com/the-blurred-line
Posted 9 months ago | Like
Mark Schefermann commented on To 'P' or not to 'P"... The new "Ps" of marketing
Hi Eva. I agree with you 100%, the 7 Marketing P's will always remain relevant and pertinent but consumers and technology are evolving at a rapid rate, so the challenge is to remain ahead of the curve and stay relevant in the minds of your target audience.
Posted 9 months ago | Like

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