[Mark Schefermann] Lately there seems to be a lot of campaigns that haven't managed to get the basics right of marketing. Here is a beautiful case study that sums up those basics that should be implemented for any campaign. (video)
[Mark Schefermann] Don't you just hate that feeling when you can't find that article that you read online a couple of weeks ago or find the link to that awesome digital case study you want to reference. Thanks to Springpad I never have this issue.
[Mark Schefermann] When it comes to web design, many brands like to believe that they have a very user-centric approach and that they place their consumer's every need at the centre of everything. Sadly, this is very seldom the case.
[Mark Schefermann] A sad reality is that in 2013 there are still brands wanting to set Facebook "Likes" as their main objective. The question is not how many "Likes" you have but rather what you do with them and whether they come from relevant "fans" - ultimately brand advocates. (video)
[Mark Schefermann] Social media provides consumers with a voice, no matter where they are located or who they are - they can now have an opinion and be heard by brands and others that might be listening. (video)
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