[Ruth Steyn] For many decades, animation has been the preserve of the entertainment industry. The legacies of Walt Disney, Warner Bros, Hanna Barbera, and more recently, Pixar, have firmly established animation's value in terms of storytelling.
[Ruth Steyn] Many things have changed as a result of social media. The way we share our news, the way we interact, and the way we engage with companies. And now, companies are using social media as an effective way to sell their products. The motivation behind this is simple: the customers are already there, so why not take sales to the customers?
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