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Ruth Steyn

Editorial Content Developer at GetSmarter
Location:Cape Town, South Africa
    Five tips for building an iconic brand that stands up to scrutiny

    While there are hundreds of thousands of brands in the world, there are only a few that make a significant impact in their industry.

    By Ruth Steyn 23 Oct 2013 15:39

    Marketing and animation: A new world of opportunity

    For many decades, animation has been the preserve of the entertainment industry. The legacies of Walt Disney, Warner Bros, Hanna Barbera, and more recently, Pixar, have firmly established animation's value in terms of storytelling.

    By Ruth Steyn 20 Aug 2013 16:55

    Social selling: Sales in the digital era

    Many things have changed as a result of social media. The way we share our news, the way we interact, and the way we engage with companies. And now, companies are using social media as an effective way to sell their products. The motivation behind this is simple: the customers are already there, so why not take sales to the customers?

    By Ruth Steyn 25 Jan 2013 07:28