For years, digital agencies and publishers have tried to sell the value of their medium by attacking traditional media such as television, print and outdoor. These old-fashioned channels are outdated, we are told; they are irrelevant and taking their last breaths of life in a market that is shifting over to digital platforms.
By Melody Maker 25 Jan 2013
The scandal about social media consulting firms buying fake followers to boost their own social media profiles as well as those of their clients is sad but not unexpected.
By Melody Maker 11 Oct 2012