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Melody Maker

Digital strategist at Acceleration Media
Location:Cape Town, South Africa

    Profile

    Melody Maker is a digital strategist at Acceleration Media
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    Attacking traditional media is not the way to sell digital marketing

    For years, digital agencies and publishers have tried to sell the value of their medium by attacking traditional media such as television, print and outdoor. These old-fashioned channels are outdated, we are told; they are irrelevant and taking their last breaths of life in a market that is shifting over to digital platforms.

    By Melody Maker 25 Jan 2013 04:05

    Are social media agencies prostituting their brands?

    The scandal about social media consulting firms buying fake followers to boost their own social media profiles as well as those of their clients is sad but not unexpected.

    By Melody Maker 11 Oct 2012 07:00

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