[Attila Bernariusz] South Africa's digital advertising market has reached critical mass, with a wide range of indicators showing that it delivers reach, effectiveness and cost-efficiency for advertisers who want to reach a mass audience.
[Attila Bernariusz] Digital advertising will not get the respect it deserves in the marketing mix, until media buyers and advertisers look at the value that it offers beyond the click.
[Attila Bernariusz] The online radio station of the future will not be driven by the whims of a programme director, but by the wisdom of the crowd. Listeners will be able to drive the playlist themselves through their votes, allowing them to discover new songs and get closer to the music.
[Attila Bernariusz] Real-time bidding for online display advertising could help South African publishers to sell more of their inventory at a lower cost and for a higher price if it is wisely exploited.
[Attila Bernariusz] Web advertising sales teams that have focused exclusively on click-through rates as the major metric for success in online display advertising have done harm to the digital publishing industry.
[Attila Bernariusz] With advertising and marketing budgets under growing pressure, South African brands are looking for ways to optimise their spending and drive maximum value out of every rand. One way marketers are looking to improve return on investment, is by taking a more integrated approach to managing campaigns across multiple media and channels.
[Attila Bernariusz] Meet the digital radio programme directors of the future: You and your fellow listeners. With technology making it easy for digital radio stations to crowdsource some or all of the programming on their digital radio stations, the power is increasing in the listener's hands.
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