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Attila Bernariusz's profile on Bizcommunity

Attila Bernariusz is divisional head of Kagiso Digital and oversees the incubation of new digital and media convergence opportunities for the Kagiso Group.
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Future of online radio in listener's hands

[Attila Bernariusz] The online radio station of the future will not be driven by the whims of a programme director, but by the wisdom of the crowd. Listeners will be able to drive the playlist themselves through their votes, allowing them to discover new songs and get closer to the music.

Posted 1 month ago | Like
Real-time bidding vs traditional web ad sales

[Attila Bernariusz] Real-time bidding for online display advertising could help South African publishers to sell more of their inventory at a lower cost and for a higher price if it is wisely exploited.

Posted 3 months ago | Like
Online advertising is not just for clicks

[Attila Bernariusz] Web advertising sales teams that have focused exclusively on click-through rates as the major metric for success in online display advertising have done harm to the digital publishing industry.

Posted 3 months ago | Like
Timing is everything in integrated campaigns

[Attila Bernariusz] With advertising and marketing budgets under growing pressure, South African brands are looking for ways to optimise their spending and drive maximum value out of every rand. One way marketers are looking to improve return on investment, is by taking a more integrated approach to managing campaigns across multiple media and channels.

Posted 5 months ago | Like (1)
Interactive future of digital radio gives power to listeners

[Attila Bernariusz] Meet the digital radio programme directors of the future: You and your fellow listeners. With technology making it easy for digital radio stations to crowdsource some or all of the programming on their digital radio stations, the power is increasing in the listener's hands.

Posted 6 months ago | Like

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