Mobile marketing is near the top of everyone's priority list right now, but knowing you should be doing something is not the same as knowing what to do - and with the medium being so new, there are no clear best practice guidelines yet.
By Bevan Ducasse 13 Nov 2013 08:52
Over five years of developing and delivering a platform that enables retailers, brands, agencies, banks, mobile apps and mobile wallets to work together to make mobile marketing and mobile transacting easy, we have discovered three important lessons for mobile marketing.
By Bevan Ducasse 12 Nov 2013 10:09
Today's smartphone is a calendar, contacts, games console, music centre, camera, miniature TV, communications portal, news delivery system, encyclopaedia, navigation system, memo pad... and you can also make calls on it. Yet, there is room to cram more functions in there and one in the near future is the wallet.
By Bevan Ducasse 15 May 2013 10:59
The 2012 African Mobile Factbook (Blycroft Publishing) revealed a few interesting revelations. We know that commerce in Africa is steadily becoming dependent on mobile. Some analysts are even predicting that Africa will become the world's first post-PC region of the world, with countries such as Botswana, Gabon and South Africa having a mobile penetration of more than 100%. And with mobile being such a pervasive, sophisticated, and personal device, comes new and exciting opportunities.
By Bevan Ducasse 31 Jan 2013 05:43
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