[Mbali Ndandani] Every business worth its salt has a three, five, or even ten-year strategy. This would typically include growth targets, market share, product innovations etc. It's a sign of a forward thinking business and fills shareholders with confidence that their hard-earned cash will be exponentially greater.
[Mbali Ndandani] PR agency, if you do not have regular contact with the CEO of your client company, then they do not see your value. It really is that simple.
[Mbali Ndandani] I must commend you on your hard work in university, I really am so proud of you - getting through mass communication, and even taking the digital media elective. However in case your lecturers omitted to tell you - most of what you learnt means nothing to the job we communications people actually do. I know how exactly how you found yourself in your current "between life phases state".
[Mbali Ndandani] Innovation is the elusive glass slipper that every Cinderella seeks. Every business, entrepreneur and man on the street wants to find the next "big thing" that will change their industry forever.