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Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result...

By Mike Freedman 3 days ago

Partnerships giving Africa a new look
Partnerships giving Africa a new look

The private sector in Africa is working with governments to fund mega development projects, according to the UN, in this second part of the partnership in Africa series...

3 days ago

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.
Unilever's brand plan to grow business across Africa

Unilever launches an Africa hub in Johannesburg in its drive to grow its business of iconic brands across the African continent...

3 days ago

Henri Konan Bédié bridge, Abidjan, Ivory Coast. Credit: ppp.gouv.ci.
Partnerships at work in Africa

In this three-part series from the United Nations, we look at how partnerships in Africa spearhead growth across various industry sectors...

18 Sep 2017

Paul Gabriel.
New economic giants rising in Africa

Africa's economic giants face increasing competition from upcoming Kenya and Ethiopia...

15 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!...

By Babalwa Nyembezi 13 Sep 2017

Rewards for multinationals investing in Africa
Rewards for multinationals investing in Africa

Many challenges, greater rewards: Drawing a route to market for multinationals in Africa...

By Stefano Niavas 11 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion
#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Bizcommunity Africa's #AfricaAchiever is Nonye Mpho Omotola, business director of Vuma Reputation Management's new Africa division, established to drive expansion on the continent...

By Louise Marsland 11 Sep 2017

rawpixel ©
Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba writes that brands giving consumers experiences as a way of marketing their brands, building brand love and affinity is definitely one that needs to start dominating the discourse of most marketers...

By Khangelani Dziba 8 Sep 2017

Intra-African trade critical for economic growth
Intra-African trade critical for economic growth

Participation of women in the economy is key to unlocking intra-African growth opportunities...

By Deepa Vallabh 8 Sep 2017

Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017...

By Juanita Pienaar 6 Sep 2017

An integrated Africa: A boon to the private sector
An integrated Africa: A boon to the private sector

Intra-African trade can help boost profit in developing nations on the continent...

By Ihuoma Atanga 6 Sep 2017

Lukas Gojda ©
Capitalising on Twitter trends to amplify your brand

More and more we're seeing brands hop onto the ‘trending topics band-wagon' on social media. The trick is to be both on-trend, and also link it back to your brand...

By Amahle Madlala 5 Sep 2017

Business opportunity in Africa is booming
Business opportunity in Africa is booming

Can your business thrive in Africa in 2017? Here's what to bear in mind when planning to expand into the continent...

By Peter Vieira 5 Sep 2017

Statement on Kenya's presidential election decision
Statement on Kenya's presidential election decision

Joint Statement by heads of Mission in Kenya on the Supreme Court ruling on presidential election petition...

4 Sep 2017

#MediaAlert! Windhoek Beer and Jupiter part ways
#MediaAlert! Windhoek Beer and Jupiter part ways

The Windhoek Beer account is out to pitch after parting ways with advertising agency, The Jupiter Drawing Room Cape Town...

31 Aug 2017

elwynn ©
#Pamro2017: How the affluent engage with international media brands

Sonia Marguin, head of research for Euronews/Africanews and Nathalie Sodeike, director at MediaCT (Ipsos) in Holland shares some key insights from the Ipsos Affluent Study at #Pamro2017...

By Juanita Pienaar 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa
#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth...?

By Louise Marsland 29 Aug 2017

Allan Swart ©
#Pamro2017: Data is becoming the oil of consumer marketing

Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference...

By Juanita Pienaar 29 Aug 2017

Infrastructure investment is critical for Africa's growth and development
Infrastructure investment is critical for Africa's growth and development

African governments need to create the environment for business to invest in infrastructure...

28 Aug 2017

Africa on the road to industrial progress
Africa on the road to industrial progress

A special UNIDO meeting on “innovation in infrastructure development and sustainable industrialisation” in developing countries, including Africa, took place in New York recently...

24 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...

By Jessica Tennant 19 Aug 2017

Artificial intelligence is cool, market intelligence is cooler
Artificial intelligence is cool, market intelligence is cooler

Mike Saunders writes that using the right market intelligence platforms will drive the successful implementation of your future artificial intelligence programmes...

By Mike Saunders 16 Aug 2017

AGOA needs to promote industrialisation in Africa
AGOA needs to promote industrialisation in Africa

AGOA should support industrialisation and regional value chains in Sub-Saharan Africa...

15 Aug 2017

Boost your brand through rapid response
Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report...

14 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success
Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative...

By Richard Mullins 10 Aug 2017

Get more with influencers by adopting these five easy tactics
Get more with influencers by adopting these five easy tactics

Here are five of the most useful and impactful tactics that will help marketers and brands get the most out of influencer collaborations...

By Cara Shepherd 8 Aug 2017

Trump administration's first African Growth and Opportunity Act forum
Trump administration's first African Growth and Opportunity Act forum

This week, some 40 African finance and trade ministers, along with US government officials meet for the first time since Trump was elected, at the annual AGOA trade forum...

By Worku Gachou 8 Aug 2017

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