Masters & Savant

Choosing a production company (part 5): That makes products look great

[Roger Smythe & Reto Reolon, Issued by Masters & Savant] A product's best attributes need to be highlighted and often enhanced to help get specific messaging across to the viewer in question. 13 May 2013 10:11

Masters & Savant

Choosing a production company (part 4): Keeping it Fresh featuring Rice Krispies and Ackermans

[Roger Smythe & Reto Reolon, Issued by Masters & Savant] These days there's no time or excuse to look dated when it comes to your specific advertising campaign. Even those retail, breakfast cereal or car commercials that have been around for the best part of three decades constantly rely on one thing: evolution. 7 May 2013 08:45

Call to enter shnit International shortfilmfestival

The 11th edition of the shnit International shortfilmfestival will be held 2-6 October 2013, in Cape Town, as well as Switzerland, Germany, Austria, Buenos Aires, the US, Nigeria, Egypt, Costa Rica and Singapore. International submissions are open for films of all genres, with a total length up to 40 minutes. 6 May 2013 10:44

Masters & Savant

Choosing a Production Company (part 3): Box clever with budgets (Featuring Ford, Musica and Mzuzu60)

[Roger Smythe & Reto Reolon, Issued by Masters & Savant] Some production companies might propose a wasteful spend of the budget. Smart productions companies, however, should be able to stretch that budget to give you more. 22 Apr 2013 12:18

D&AD Awards: The nominations

LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony. 22 Apr 2013 11:05

CNN to host on-air, online campaign for Zambia Tourism Board

CNN International Ad Sales' creative unit, Turner Commercial Productions (TCP), has produced and edited an advertising campaign for Zambia Tourism, designed to showcase the country's rich culture, wildlife, history and beauty to a worldwide audience (video) 27 Mar 2013 15:47

When marketing in Rome

[Françoise Henderson] Françoise Henderson provides some insight into the pitfalls of corporate localisation. 19 Mar 2013 12:01

GT Bank, Goethe-Institut to support African Metropolis

Guaranty Trust Bank, Nigeria's foremost financial institution, has partnered with the Goethe-Institut of South Africa and Steven Markovitz to support African Metropolis, an initiative of the Goethe-Institut and executive producer Steven Markovitz, with further support of the Hubert Bals Fund of the International Film Festival Rotterdam. 11 Mar 2013 10:34

Vertical Limit Productions

Vertical Limit Productions breaks into 2013 on an impressive high

[Issued by Vertical Limit Productions] True to form - and in keeping with their brand - Joburg-based activation company Vertical Limit Productions is blazing into 2013 with an extraordinary line-up of high profile events in the first quarter. 4 Feb 2013 12:28

[2013 trends] Out-of-the-box branding

[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year. 31 Jan 2013 12:33

African Film Development Foundation calls for country represetatives

The African Film Development Foundation, established in May 2012 in response to the need to promote ventures by Africans in the film industry and support stakeholders and organisations that make the films, seeks country representatives. 21 Jan 2013 10:31

10th Tabbie Awards open for nominations

CLEVELAND, US: The 2013 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers. The Tabbies, the editorial and design awards program run by Trade, Association and Business Publications International (TABPI), is again partnering with the US's American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA, Australia's Society of Editors NSW and the Magazine Publishers Association of South Africa (MPASA). 10 Jan 2013 09:23

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale. 21 Dec 2012 08:23

CNBC Africa reaches 500,000 viewers in SA

CNBC Africa has been on a high for the past month as the channel's South African viewership peaked at 600,000 viewers in the first week of October, according to data from Multichoice's DStv-I - past seven day viewership. 16 Nov 2012 11:14