A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.
By Glenn Gillis 7 Mar 2014 06:54
CANNES, FRANCE: Cinemark, the local SA representatives of Cannes Lions and its affiliates, with their passion for both great film and advertising, bring you the latest information from the world's premier advertising festivals.
15 Jan 2014 11:21
The 10th Dubai International Film Festival (DIFF), running from 6-14 December, has selected two African films to be included in the AsiaAfrica out of competition programming segment lineup.
20 Nov 2013 16:08
After a year of my boss convincing me that real opportunities are in the rest of Africa, I decided to follow him to Kenya.
By Vanita 'Bezi Phiri 15 Oct 2013 08:00
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
LOS ANGELES, US / JOHANNESBURG, SA: The Los Angeles and Johannesburg-based DISCOP Organisation announced the launch of DISCOPRO.
9 Sep 2013 12:16
NEW YORK, US: If you aren't already doing video marketing of some sort, you should be thinking about it.
By Danny Groner 30 Jul 2013 05:38
Diageo chief marketing officer, Andy Fennell has unveiled a competition to find the most talented filmmaker in Africa who will produce the next local TV commercial for Guinness.
By Grace Kerengo 10 Jul 2013 14:03
Malawi, on Saturday, 29 June 2013, hosted a day-long annual board meeting of directors of Southern Africa Broadcasting Association (SABA) at Livingstonia Beach Hotel in Salima. The meeting, among others, discussed issues of digital migration and the beaming of the FIFA 2014 World Cup in Brazil.
1 Jul 2013 12:08
Mondia Media South Africa, as the local division of the global digital entertainment company based in Hamburg, is increasing its digital footprint into Africa through various partnerships and providers, including a new deal with MXit and Look & Listen.
21 Jun 2013 14:19
CANNES, FRANCE: The Cannes Lions International Festival of Creativity is set to launch Lions Health next year, a new two-day independent festival and awards celebrating creative communications in healthcare, wellness and sustainability.
13 Jun 2013 16:13
The DFM takes place from 19-22 July 2013 during the Durban International Film Festival and promises an exciting programme of masterclasses and networking opportunities.
10 Jun 2013 10:40
A product's best attributes need to be highlighted and often enhanced to help get specific messaging across to the viewer in question.
By Roger Smythe & Reto Reolon, Issued by Masters & Savant 13 May 2013 10:11
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