Kenyan youth account for roughly 32% of the population and 60% of the labour force and are major influencers in driving marketing strategy in Kenya...
15 Aug 2016
There's more to the youth's product choices than meets the eye and one industry that has the most tell-tale signs about the youth market is the mobile industry...
24 Jun 2016
Youth-led research shows young Africans still face many obstacles when entering the labour market...
21 Jun 2016
SAP to train more than 150,000 youth in 30 African countries in digital skills, including coding...
17 May 2016
Six trends that reflect the new attitudes and changing priorities of African youth in 2016...
11 May 2016
This week saw the launch of Airtel Networks Zambia's youth targeted initiative, 'Go for It'. The campaign aims to enriching the lives of Zambia's youth and to empower them with the relevant tools and initiatives for deepening data usage and knowledge.
22 Nov 2013
Yesterday, 19 November 2013, the Radio for Peacebuilding Africa (RFPA) Awards, which recognises quality radio programmes that contribute to building peace and tolerance in the continent, will host its annual ceremony in Kigali, Rwanda.
19 Nov 2013
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Nandkishor Buty 30 Jan 2013