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What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Why we chose 9Mobile as our new name - CEO

Nigeria's telecommunications company, formerly known as Etisalat Nigeria, has launched its new brand identity - 9mobile, with the unveiling of a new name and logo...

11 Aug 2017

How to create a thriving pan-African business

The ups and downs of building a pan-African business: in conversation with Aliko Dangote...

10 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 Jul 2017

Innovation is the key to keep Africa moving forward

Africa month recently reminded us of just how far we've come as a continent. Sthe Shabangu of Samsung Africa, urges leaders and innovators not to forget what still needs to be done...

By Sthembile Shabangu 22 Jun 2017

Orange becomes market leader in Liberia after acquisition

Orange launches its brand in Liberia and continues to build on its strong presence in West Africa...

22 May 2017

New insurance brand launched in Botswana

New Bryte Insurance launches in Botswana with plans to expand into other African countries…

By Hanna Ziady 21 Feb 2017

Dangote launches 25,000 hectare rice scheme in Sokoto

By end of 2017, Dangote Rice will have 25,000 ha under rice cultivation across three sites in Northern Nigeria…

15 Feb 2017

Africa's first city ‘Resilience Strategy' unveiled for Dakar

Dakar unveils Africa's first ‘Resilience Strategy' in Partnership with 100 resilient cities…

3 Feb 2017

MTN Nigeria named most valued brand

Despite a challenging year for the MTN brand in Nigeria, it has been named the 'Most Valued Brand' in the country, in a well-known brands survey...

23 Nov 2016

Uber Nigeria provides vehicle finance to drivers

Uber Nigeria has announced that it is now making low-interest, used-vehicle loans available to its top-rated driver-partners...

19 Oct 2016

4th Addis Agrofood Exhibition in Ethiopia

The fourth International Addis Agrofood Agriculture, Agricultural Machinery, Food, Food Technologies and Packaging Exhibition is one of the fastest growing agro-food events...

27 Sep 2016

Ericsson, Grundfos launch drinking water 'ATMs'

Ericsson, Grundfos have established a partnership to provide water ATMs that dispenses water and supports sustainable water management...

23 Sep 2016

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