The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Issued by Bizcommunity.com 3 Oct 2011 14:57
LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change.
By *David Mattin and Saint-Francis Tohlang 8 Jan 2013 07:55
PARIS, FRANCE / DARMSTADT, GERMANY: The unparalleled recent events in the Middle East have offered newspapers an opportunity to make use of their youth pages and supplements to explain a complex situation. The World Association of Newspapers and News Publishers (WAN-IFRA) have gathered some examples from around the world.
9 Mar 2011 06:02
The World Association of Newspapers and News Publishers (WAN-IFRA) has released its second edition of "Internet in the Family: A guide to helping children when they go online" in time for newspapers to offer it to readers for "Safer Internet Day" on 8 February.
4 Jan 2011 15:11
One Young World, a global leadership summit for young leaders age 25 and under, united from all the world's 192 countries to address major global challenges, will be held in London from 8-10 February 2010.
1 Feb 2010 11:53
Joburg Carnival is getting in early with its call, “Woza Africa 2010” with an explosion of sound, activity and colour when it takes over the city on New Year's Eve. Now in its sixth year, it is hosted by the City of Joburg and aims to create a safe and festive environment for end-of-year revelry, particularly among inner-city residents and the youth.
29 Dec 2009 06:41
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