Zuku TV's original content strategy pays off

In 2012, the Pay TV market became a great deal more competitive but with DStv Multichoice having acquired most of the existing exciting content, the challenge has been for challengers to come up with different content. This week saw one of the challengers (Zuku TV) sell one of the series it has commissioned - Tales from the Bush Larder - to Fox International. 30 Jan 2013 11:45

Samsung targets infrastructure deals in Africa

[Walter Wafula] After impressing African consumers with stylish mobile phones, tablet computers, and flat screen TV sets, Samsung, a global consumer electronics company has set its eyes on lucrative IT infrastructure deals with governments in Africa - in its quest for more growth on the continent. 26 Nov 2012 12:22

NTV tops social media use in Uganda

[Walter Wafula] Nation Television (NTV) is the savviest user of global social media networks in Uganda according to Top Corporate Brand on Social Media 2012, an online survey by HiPio.com, a social entertainment website in the country. 9 Nov 2012 10:41

[Executive Check] Ad agencies ought to be intimate with clients to thrive

[Walter Wafula] MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, titled David Dumba, which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business. 15 Oct 2012 10:25

[PAMRO 2012] Day 2: The smart phone and the marketing game

[Carole Kimutai: @CaroleKimutai] It is estimated that by the end of 2012, there will be 735 million mobile subscribers in Africa. By 2014, the smart phone will be the main gadget that will be used to access the internet. What does this mean? 31 Aug 2012 13:06

[PAMRO 2012] Day 3: Measuring ROI on social media

[Carole Kimutai: @CaroleKimutai] Day 3 of the 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference that ended on Wednesday, 29 August 2012, in Kampala, Uganda included a session that explored ways to measure ROI on social media. 31 Aug 2012 12:04

Ugandan brands battle for post London Olympics shine

[Walter Wafula] Looks like Season II of the London 2012 Olympics is taking shape in Uganda with big, small, popular and almost forgotten brands taking part in the 'Olympics brand championship.' 16 Aug 2012 11:06

All set for PAMRO All Africa Media Research Conference

The 14th PAMRO All Africa Media Research Conference, under the theme "From Local to Global: Media Research in a Developing World", will take place from 26-29 August 2012 in Munyonyo, Lake Victoria, Uganda at the Speke Resort & Conference Centre. 27 Jul 2012 10:17

Video streaming coming to Africa

[Russell Southwood] LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised. 16 Jul 2012 12:45

[Executive Check] Social media marketing - a must in business

[Walter Wafula] Many companies in Africa are embracing social media to reach their online customers like elsewhere in the world. Moses Serugo, an arts journalist, social media marketer and proprietor of Kampalaone.com spoke to Bizcommunity about the benefits of social media marketing in Uganda. 12 Jul 2012 11:12

HKLM Nairobi opens its doors

Strategic brand and communication design consultancy, the HKLM Group, has taken a step towards cementing its position as sub-Saharan Africa's leading brand consultancy with the opening of its new Nairobi office recently. 22 Jun 2012 10:55

SAARF PAMRO Conference for Africa Diplomat

By bringing together the media research industry across African borders, the Pan African Media Research Organisation (PAMRO) aims to produce harmonised, compatible and comprehensive audience measurement data for the entire continent. By promoting media research in Africa, PAMRO aims to assist in uncovering the opportunities that exist for growth and development in all African countries. One of PAMRO's key vehicles for bringing people together from around the continent is its annual conference, the PAMRO All Africa Media Research Conference. 15 Jun 2012 12:23

Research backed media buying key to marketing success

[Walter Wafula] Often, advertising and marketing managers in developing countries practice shadowboxing when it comes to buying media. Their advertising decisions are informed by hearsay and past marketing success. 19 Mar 2012 10:10

Get your companies online, marketers told

[Walter Wafula] Globally, there is an increasing use of social media platforms like Facebook, and Twitter, by individuals and companies. In Uganda, like elsewhere, individuals are more aggressive in embracing the social change than businesses. 14 Mar 2012 13:41