Research backed media buying key to marketing success

[Walter Wafula] Often, advertising and marketing managers in developing countries practice shadowboxing when it comes to buying media. Their advertising decisions are informed by hearsay and past marketing success. 19 Mar 2012 10:10

Get your companies online, marketers told

[Walter Wafula] Globally, there is an increasing use of social media platforms like Facebook, and Twitter, by individuals and companies. In Uganda, like elsewhere, individuals are more aggressive in embracing the social change than businesses. 14 Mar 2012 13:41

MTN tops advertising spend in Uganda

[Walter Wafula] MTN, Uganda's largest mobile operator, maintained its lead as top advertiser in the country in 2011, according to a new media report by Ipsos-Synovate. 22 Feb 2012 13:43

Vision eyes ad revenue from The Kampala Sun

[Walter Wafula] Vision Group, a multimedia house in Uganda, expects The Kampala Sun to lift its advertising revenue as it picks up in the market, says the head of marketing, Susan Nsibirwa, in an interview last week. 23 Jan 2012 09:54

MTN-TransferTo partnership well underway

TransferTo and the MTN Group last week announced that the implementation of their International Airtime Transfer (IAT) partnership in MTN operating companies is well underway. 14 Nov 2011 12:15

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

AMI, Google starts project to keep African media alive

[Walter Wafula] Bizcommunity.com has suspended the article 'AMI, Google starts project to keep African media alive' by Walter Wafula, published on Wednesday, 21 September 2011, pending an investigation in the correctness of the facts. We regret any confusion caused. 21 Sep 2011 12:00

Brand Africa Forum to present first Brand Africa 100 awards

Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa . 15 Sep 2011 14:25

MultiChoice increases channels as competition hots up

[Walter Wafula] Pay television company MultiChoice Uganda plans to add three more channels to its lower tier bouquets in its effort to respond to customer needs. 15 Aug 2011 12:40

SA, Africa's most valuable nation brand

[Issa Sikiti da Silva] South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy. 25 May 2011 13:45

Bizcommunity.com relaunches: what's new for you

After months of behind-the-scenes activity, we're thrilled to unveil a revamped, Bizcommunity 2011, featuring a host of new features and an expanded set of self-promotional tools. What hasn't changed, however, is our commitment to quality news, carefully edited, curated and aggregated daily by the biz editorial teams from specialist journalists, our communities of industry leaders, other news sources and press releases you submit. 23 May 2011 14:51

Loerie Awards adds PR category for 2011

The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management. 20 Apr 2011 13:11

Roundup of SxSWSA posts from the weekend

[Ivo Vegter: @sxswsa] Here is a roundup of the posts published on sxswsa.co.za this weekend. We're over halfway through SxSW Interactive in Austin, Texas, but there's still plenty material in the works, so keep an eye on the blog for another few days. Also, follow @sxswsa, or the entire #sxswsa Twitter list. [view twitterfall] 14 Mar 2011 13:15

Do corporate CEOs understand the importance of SEO?

[Shaune Jordaan] The problem that we face in South African commerce right now is that very few top CEOs know what SEO, or what SEM marketing entails. Some might say, "well that's because it's not important, and how can it result in sales?" Hmmm, this attitude would make you look foolish in front of a company (competitor) that has grasped the potential which Google, Yahoo and other search engines present. 1 Mar 2011 11:24