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'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013 05:42

Samsung targets infrastructure deals in Africa

After impressing African consumers with stylish mobile phones, tablet computers, and flat screen TV sets, Samsung, a global consumer electronics company has set its eyes on lucrative IT infrastructure deals with governments in Africa - in its quest for more growth on the continent.

By Walter Wafula 26 Nov 2012 12:22

NTV tops social media use in Uganda

Nation Television (NTV) is the savviest user of global social media networks in Uganda according to Top Corporate Brand on Social Media 2012, an online survey by HiPio.com, a social entertainment website in the country.

By Walter Wafula 9 Nov 2012 10:41

[Executive Check] Ad agencies ought to be intimate with clients to thrive

MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, titled David Dumba, which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business.

By Walter Wafula 15 Oct 2012 10:25

[PAMRO 2012] Day 2: The smart phone and the marketing game

It is estimated that by the end of 2012, there will be 735 million mobile subscribers in Africa. By 2014, the smart phone will be the main gadget that will be used to access the internet. What does this mean?

By Carole Kimutai 31 Aug 2012 13:06

[PAMRO 2012] Day 3: Measuring ROI on social media

Day 3 of the 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference that ended on Wednesday, 29 August 2012, in Kampala, Uganda included a session that explored ways to measure ROI on social media.

By Carole Kimutai 31 Aug 2012 12:04

Ugandan brands battle for post London Olympics shine

Looks like Season II of the London 2012 Olympics is taking shape in Uganda with big, small, popular and almost forgotten brands taking part in the 'Olympics brand championship.'

By Walter Wafula 16 Aug 2012 11:06

[Executive Check] Social media marketing - a must in business

Many companies in Africa are embracing social media to reach their online customers like elsewhere in the world. Moses Serugo, an arts journalist, social media marketer and proprietor of Kampalaone.com spoke to Bizcommunity about the benefits of social media marketing in Uganda.

By Walter Wafula 12 Jul 2012 11:12

Research backed media buying key to marketing success

Often, advertising and marketing managers in developing countries practice shadowboxing when it comes to buying media. Their advertising decisions are informed by hearsay and past marketing success.

By Walter Wafula 19 Mar 2012 10:10

Get your companies online, marketers told

Globally, there is an increasing use of social media platforms like Facebook, and Twitter, by individuals and companies. In Uganda, like elsewhere, individuals are more aggressive in embracing the social change than businesses.

By Walter Wafula 14 Mar 2012 13:41

MTN tops advertising spend in Uganda

MTN, Uganda's largest mobile operator, maintained its lead as top advertiser in the country in 2011, according to a new media report by Ipsos-Synovate.

By Walter Wafula 22 Feb 2012 13:43

Vision eyes ad revenue from The Kampala Sun

Vision Group, a multimedia house in Uganda, expects The Kampala Sun to lift its advertising revenue as it picks up in the market, says the head of marketing, Susan Nsibirwa, in an interview last week.

By Walter Wafula 23 Jan 2012 09:54

AMI, Google starts project to keep African media alive

Bizcommunity.com has suspended the article 'AMI, Google starts project to keep African media alive' by Walter Wafula, published on Wednesday, 21 September 2011, pending an investigation in the correctness of the facts. We regret any confusion caused.

By Walter Wafula 21 Sep 2011 12:00

MultiChoice increases channels as competition hots up

Pay television company MultiChoice Uganda plans to add three more channels to its lower tier bouquets in its effort to respond to customer needs.

By Walter Wafula 15 Aug 2011 12:40

SA, Africa's most valuable nation brand

South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.

By Issa Sikiti da Silva 25 May 2011 13:45

Do corporate CEOs understand the importance of SEO?

The problem that we face in South African commerce right now is that very few top CEOs know what SEO, or what SEM marketing entails. Some might say, "well that's because it's not important, and how can it result in sales?" Hmmm, this attitude would make you look foolish in front of a company (competitor) that has grasped the potential which Google, Yahoo and other search engines present.

By Shaune Jordaan 1 Mar 2011 11:24

Google Instant is great news for SEO

Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.

By Shaune Jordaan 22 Feb 2011 12:12

Uganda targets wealthy European investors

Uganda is set to pursue at least 200 wealthy international investors operating in Europe, at the Uganda-United Kingdom Investment Forum taking place on 15 September 2010, at the Barbican Centre in London.

By Walter Wafula 7 Sep 2010 08:09

Digital business cards introduced in Uganda

Business executives and individuals can now issue digital contacts to their counterparts after BlueCube, a short messaging service (SMS) company, introduced a service to replace paper contacts with e-business cards.

By Walter Wafula 11 Aug 2010 09:03

Uganda: Marketing expert to tutor personal branding

Caleb Owino, chief executive officer, Fireworks Advertising and marketing expert will be tutoring the "art" of personal branding in Kampala on 5 March 2010 when members of the 360° Network convene for another forum.

By Walter Wafula 24 Feb 2010 09:49