Zuku TV's original content strategy pays off

In 2012, the Pay TV market became a great deal more competitive but with DStv Multichoice having acquired most of the existing exciting content, the challenge has been for challengers to come up with different content. This week saw one of the challengers (Zuku TV) sell one of the series it has commissioned - Tales from the Bush Larder - to Fox International. 30 Jan 2013 11:45

[Executive Check] Social media marketing - a must in business

[Walter Wafula] Many companies in Africa are embracing social media to reach their online customers like elsewhere in the world. Moses Serugo, an arts journalist, social media marketer and proprietor of Kampalaone.com spoke to Bizcommunity about the benefits of social media marketing in Uganda. 12 Jul 2012 11:12

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

MTN tops advertising spend in Uganda

[Walter Wafula] MTN, Uganda's largest mobile operator, maintained its lead as top advertiser in the country in 2011, according to a new media report by Ipsos-Synovate. 22 Feb 2012 13:43

[PAMRO 2012] Day 2: The smart phone and the marketing game

[Carole Kimutai: @CaroleKimutai] It is estimated that by the end of 2012, there will be 735 million mobile subscribers in Africa. By 2014, the smart phone will be the main gadget that will be used to access the internet. What does this mean? If you are a brand, you have no choice but to ensure you are on the mobile space. In Kenya for example, 84% of those who access the internet use their mobile phone while 54% use their desktop and 29% their laptop. 31 Aug 2012 13:06

Loerie Awards adds PR category for 2011

The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management. 20 Apr 2011 13:11

Manual trading hinders Uganda's stock market development

[Walter Wafula] Trading of shares manually at the Uganda Securities Exchange is limiting the growth and development of the nation's only stock market, Japheth Kato the Chief Executive Officer Capital Market's Authority has said. 3 Dec 2007 12:25

All set for PAMRO All Africa Media Research Conference

The 14th PAMRO All Africa Media Research Conference, under the theme "From Local to Global: Media Research in a Developing World", will take place from 26-29 August 2012 in Munyonyo, Lake Victoria, Uganda at the Speke Resort & Conference Centre. 27 Jul 2012 10:17

HKLM Nairobi opens its doors

Strategic brand and communication design consultancy, the HKLM Group, has taken a step towards cementing its position as sub-Saharan Africa's leading brand consultancy with the opening of its new Nairobi office recently. 22 Jun 2012 10:55

Research backed media buying key to marketing success

[Walter Wafula] Often, advertising and marketing managers in developing countries practice shadowboxing when it comes to buying media. Their advertising decisions are informed by hearsay and past marketing success. 19 Mar 2012 10:10

Google Instant is great news for SEO

[Shaune Jordaan] Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see. 22 Feb 2011 12:12

[PAMRO 2012] Day 3: Measuring ROI on social media

[Carole Kimutai: @CaroleKimutai] Day 3 of the 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference that ended on Wednesday, 29 August2012, in Kampala, Uganda included a session that explored ways to measure ROI on social media. "Companies need to know where to put their money, if it has to have an impact," noted Joe Otin, MediaCT director, Ipsos Synovate Pan-Africa, Kenya. 31 Aug 2012 12:04

Ugandan brands battle for post London Olympics shine

[Walter Wafula] Looks like Season II of the London 2012 Olympics is taking shape in Uganda with big, small, popular and almost forgotten brands taking part in the 'Olympics brand championship.' 16 Aug 2012 11:06