|  | [Vanita 'Bezi Phiri] For as long as I have been working, I have heard moans and tantrums about briefs from creatives who just want to deliver fantastic results - without wasting time practising some wizardry in guessing what the brief may be entailing. |
 | [Michael Wood] When it comes to marketing FMCG brands on the African continent, a one-size-fits-all approach does not work. African consumers are looking for locally relevant brands they can connect with and FMCG companies need to understand consumer sentiment and behaviour to avoid failing in their chosen regions. |
 This year saw the introduction of a new category at The Loerie Awards - for the Rest of Africa and the Middle East, sponsored by the Mail & Guardian. The category gave non-South African work a chance to shine and the audience saw two Gold Loeries awarded, as well as three Silver statues and seven Bronzes. 27 Sep 2012 10:50 CNBC Africa, a CNBC International franchise owned by Africa Business News, has entered into a joint venture with Mozambique's state broadcaster, Televisão de Moçambique (TVM), and will open a bureau in Maputo. CNBC Africa's country bureau representative will be Sunnyboy Mshengu. 24 May 2012 11:35 An initiative of the African Arts Institute, in partnership with the Goethe-Institut, the Southern African Training Hub will host a three-year programme in cultural leadership, governance and entrepreneurship will be launched in Johannesburg, South Africa during May 2012. It will host candidates from Angola, Botswana, Lesotho, Madagascar, Malawi, Mozambique, Namibia, Swaziland, Zimbabwe and South Africa. 3 Apr 2012 11:04 PocketMedia Solutions, having already produced four runs of the eight-panel Z-Card, Maputo City Guide, has rolled out another pocket-sized guide ahead of the festive season, to ensure that tourists can find their way around the city with ease 13 Dec 2011 12:22 Out of Home Media South Africa, the trade association for the out of home media industry, has welcomed Penny Black, a company specialising in large format billboards, as a new member. 14 Nov 2011 14:08 NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36 The German Development Cooperation, in conjunction with the National Aids Council and other sponsors, have selected PocketMedia Solutions's pocket-sized Z-Card as a Maputo City Guide to be distributed at the 10th All Africa Games which takes place in Maputo, Mozambique from 3 - 18 September 2011. 2 Sep 2011 11:27 David Ankers from Expresso Grafica - LDA in Maputo, Mozambique, has just completed the first Z-Card in the Maningue Nice series for the province of Inhambane. The eight-panel card contains detailed maps of the region as well as information about things to see and listings of restaurants and pubs, adventure activities and places to stay in each town. 11 Jul 2011 13:40 [Issa Sikiti da Silva] South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy. 25 May 2011 13:45 After months of behind-the-scenes activity, we're thrilled to unveil a revamped, Bizcommunity 2011, featuring a host of new features and an expanded set of self-promotional tools. What hasn't changed, however, is our commitment to quality news, carefully edited, curated and aggregated daily by the biz editorial teams from specialist journalists, our communities of industry leaders, other news sources and press releases you submit. 23 May 2011 14:51 [Issa Sikiti da Silva] South Africa, the continent's largest economy and ranked 32nd globally in business tourism, is aggressively marketing its African portfolio to boost tourism numbers and revenues amid a steady increase in spend and visitors coming from Africa, in particular Angola, Zimbabwe and Nigeria. 9 May 2011 12:52[Issa Sikiti da Silva] SADC countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place. RETOSA, a permanent SADC body tasked to develop tourism in the region through effective marketing, met in Durban, South Africa, during the 2011 Tourism Indaba to plot the way forward in removing barriers hampering tourism growth and development in the region. 9 May 2011 11:29  The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management. 20 Apr 2011 13:11 [Ivo Vegter: @sxswsa] Here is a roundup of the posts published on sxswsa.co.za this weekend. We're over halfway through SxSW Interactive in Austin, Texas, but there's still plenty material in the works, so keep an eye on the blog for another few days. Also, follow @sxswsa, or the entire #sxswsa Twitter list. [ view twitterfall] 14 Mar 2011 13:15 | Subscribe to industry newsletters
|
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
