Senior Digital Content Marketing Manager

Who are we
We are a high-performing, fast-moving digital marketing team that helps creators and brands grow their digital presence and drive meaningful audience engagement. With a focus on short-form video content, we operate in a high-trust environment built on autonomy, creativity, and measurable results. No micromanagement. No fluff. Just smart, strategic work that delivers impact.

Who are we looking for
A confident and creative Senior Marketing Manager who knows how to make content go viral. You have a sharp understanding of what performs on TikTok and Instagram Reels, backed by real-world experience managing content and growing audiences. You bring both creative flair and data-driven thinking, with the ability to take full ownership of the process—from concept to performance analysis. You thrive in fast-paced environments, love working independently, and have a proven track record of delivering strong results.

What will you do

• Research trends, content styles, and viral hooks across TikTok and Instagram Reels
• Write engaging, platform-native scripts with strong hooks and pacing
• Brief and direct creators with confidence, providing clear shot lists and guidance
• Collaborate with internal video editors to bring content ideas to life
• Track content performance across key metrics (views, engagement, retention)
• Analyse trends and patterns to optimise future content and campaign direction
• A/B test different variables – hooks, visuals, thumbnails, outfits, text overlays
• Deliver consistently high-performing content with strong audience engagement

What do you need

• To succeed in this role, you’ll need a blend of technical, creative, and strategic skills, including:

Platform expertise

• Proven experience growing audiences through TikTok and/or Instagram Reels
• Deep understanding of platform algorithms, engagement triggers, and trends

Content strategy and creative direction

• Ability to create compelling short-form content strategies
• Skilled in writing scripts, storyboarding ideas, and briefing creators effectively
• Strong visual storytelling instincts, with an understanding of pacing, hooks, and platform-specific nuances

Performance and analytical thinking

• Ability to review content performance, extract insights, and adapt strategy
• Experience using platform analytics tools and spreadsheets for reporting
• Performance-focused mindset – you care about results and optimisation, not vanity metrics

Project management and ownership

• Strong organisational skills – able to juggle multiple content calendars and creator relationships
• High accountability – you own your role, outcomes, and communication
• Comfortable working in a remote, high-trust environment with little supervision

Soft skills and personal traits

• Fast-thinking, proactive, and not afraid to challenge ideas to improve execution
• Native fluency in TikTok and Reels culture – you understand structure, humour, and content psychology
• Clear communicator with a collaborative spirit and the ability to give and receive feedback

What success looks like

• Consistent content performance and audience growth across campaigns
• Clear, data-driven approach to improving creative output
• High-impact videos that align with platform trends and brand voice
• End-to-end ownership of content – from ideation to performance insights

What you’ll get

• Full autonomy and no micromanagement – you’ll own your process
• Remote and flexible working environment – we care about output, not hours
• Creative freedom to experiment, test, and innovate
• A fast-paced, ambitious team that values smart ideas, quick action, and high standards

Skills

• Digital marketing
• Content
• Strategy
• Generating ideas
• Trend spotting