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    Campaigns Marketing Manager

    Remuneration:cost-to-company 
    Benefits:
    Location:Cape Town
    Job level:Senior
    Type:Permanent
    Company:THE SKILLS MINE

    Job description

    Requirements:



    • A minimum of 8 years’ experience in marketing, including at least 3 years in a senior or leadership role

    • A proven track record in B2B or SME-targeted marketing (fintech, banking, or SME lending experience is a bonus)

    • Strong knowledge of digital performance marketing, content strategy, CRM tools (e.g., Salesforce, Mailchimp, Marketing Cloud, AI, Netcore Cloud), and marketing automation

    • Strong analytical ability with confidence in working with data dashboards

    • Experience managing agencies and leading cross-functional projects

    • An entrepreneurial mindset with a bias toward action; thrives in a fast-paced, growth-driven environment.


    Responsibilities:



    • Develop and implement the annual marketing strategy in line with business objectives

    • Lead multi-channel marketing campaigns to drive brand awareness, customer acquisition, and retention

    • Translate business priorities into clear marketing goals, KPIs, and tactical plans

    • Manage (with agency) paid media (Meta, Google, LinkedIn), SEO/SEM, email automation, and conversion funnels

    • Collaborate with Sales and Product teams to align lead generation campaigns and messaging across the buyer journey

    • Optimise campaign performance through A/B testing, analytics, and CRM data insights

    • Oversee the development of creative content for social media, digital platforms, email, and thought leadership

    • Manage external agencies, designers, and freelancers to produce on-brand, high-quality deliverables

    • Track and report on campaign performance, ROI, and funnel metrics

    • Manage the marketing budget efficiently, prioritizing high-impact activities and reporting on spend vs. results



    Requirements


    • Artificial Intelligence

    • Brand Management

    • Campaign Management

    • Digital Content

    • Digital Marketing

    • Marketing

    • Performance Measuring

    • Salesforce

    • Search Engine Optimization (SEO)



    Posted on 01 Sep 10:52, Closing date 1 Oct

    The Skills Mine
    Connecting highly talented individuals with organisations that recognise the power of talent to optimise business effectiveness.
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