 19 Jul 2010 |
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Happy birthday, Madiba! Yesterday, Sunday, 18 July 2010, was Nelson Mandela's 92nd birthday - now celebrated around the world as Nelson Mandela International Day, thanks to the UN. Bizcommunity.com joins everyone in wishing Madiba a happy birthday and many more to come.The 2010 FIFA World Cup may have been over for a week already but the coverage certainly hasn't stopped! So please continue to submit contributions and browse our special 2010 section for world cup content, from post-event analyses and opinion pieces to stats and galleries, and keep flying the flag! Starting from tomorrow, look out for a weekly column from Media@SAfm presenter Ashraf Garda, who will be reporting back on his Sunday 9-11am radio show covering the hottest issues and trends in journalism, advertising, marketing, PR and branding. Harry Herber of The Media Shop will also be joining the extensive list of Bizcommunity contributors in the near future. Here's to a wonderful week! Simone Puterman (@SimoneBiz) Managing editor PS In this week's Ornico Ad Showcase, we feature TV ads for Nivea Calm & Care Deodorant, Ralph Loren Polo, Nkosi Haven, Scutinize and KFC Mega Deal. Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive. Top stories
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2010 FIFA World CupSA scores on self-marketing While accountants and analysts try to account for the nett yield of the 2010 FIFA World Cup, with fears of a staggering debt, it is worth evaluating the PR rewards of hosting the tournament. Without an event of this scale, South Africa could never hope to achieve such an enormous amount of publicity and general good will, much of it thanks to ordinary fans sharing their experiences with their friends online. Read more >>Advertisement:
 Weighing the cost and value of world cup coverage [Gill Moodie: @grubstreetZA] Even with fun, new-fangled ways to share experiences, such as Twitter and Facebook, even with online and with the 2010 FIFA World Cup haven taken place right here in our own country, big international sporting events belong to television. Read more >>All those vuvuzelas drowned out the brands [Jos Scharrer] In talking to people about some of those 2010 FIFA World Cup sponsor TV commercials, one thing started to become very evident. Nobody could really link any commercial with a specific brand. Read more >>Zuma thanks intl media for world cup interest [Issa Sikiti da Silva] The international media, especially European but mostly British and German, who played a fundamental role in scaring away foreign visitors coming to the 2010 FIFA World Cup, have nevertheless been given a pat on the back by South African president Jacob Zuma, for 'showing an interest' on his country as a host nation. Read more >>IMC: keep the flag flying on Fridays In keeping with the spirit of the last month, the Keep Flying campaign has broadened with the launch of the Fly the Flag Fridays initiative by the International Marketing Council of South Africa (IMC). It has also filtered down to even small family businesses such as the Cooking Bear in the KwaZulu-Natal Midlands. Read more >>Sepp's 'Seal of Approval': SA scores 9/10 for 2010 NEWSWATCH: Sepp Blatter reckons that the South African organisers, and South Africa itself, did a very good job hosting the 2010 World Cup, reports the M&G. Meanwhile, COPE has asked the public prosecutor to investigate claims that the SABC's Phil Molefe told news staff that there is to be no coverage of former president Thabo Mbeki on the national broadcaster's TV or radio channels, reports IOL Read more >>
How to keep clients happy - the age-old question [Joy Turnbull] Client advocacy is and should be the ultimate aim for any agency in terms of their relationships with their clients. This objective is an ever-turning, morphing "animal" - there are times you're on the up, and other times you're on the down, the very 'far down there' down. And as sure as the wind blows, the "animal" will turn from one side to the other. Read more >>Advertisement:
Mandela - a great, gigantic, incomparable, incredible human brand [Thabani Khumalo] For the first time, in 2010, citizens of the world will be celebrating the life of a living legend. On 18 July 2010, South African and global communities will celebrate the birthday of the world's favourite person, Nelson Mandela. The United Nations (UN) has declared 18 July as Nelson Mandela International Day in recognition of the former South African president's commitment to human rights, reconciliation, peace and progress. Read more >>
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Old Spice guy, viral media coup: social media game-changers[Rob Dickens] When Old Spice is mentioned, it is practically synonymous with that stuff you bought your dad on Father's Day. A traditional, old-fashioned, classic eau de cologne. A stagnant brand, relegated to the nostalgic shelf. That perception is on the brink of doom as Old Spice's latest marketing campaign has lifted the bar on e-marketing, changing the way we execute social media campaigns forever. Read more >>Advertisement:
 YouTube users in SA join partner program South African YouTube users were invited yesterday, Thursday 15 July, to apply to join the YouTube Partner Program (YPP), becoming the 16th country to join the program. Through YPP, original content creators in South Africa will now have the chance to reap rewards from their work and share revenue from ads, which can be placed within or alongside their videos. Read more >>Ross returns as Tribal DDB SA ECD [Simone Puterman: managing editor] It seems local ad agencies are finally getting with the digital programme, plus luring more expats back. Matt Ross has returned to become executive creative director of Tribal DDB South Africa, which launched two months ago with Michael Udell, another former expat, as MD. Ross - a recent Cannes Cyber Gold Lion and Clio Gold winner - joins from Tribal DDB London, where he used to work together with Udell. Read more >>Education and TrainingMe.com (a tale of 2 coffee shops) [Mike Abel] At what point do business behavioural predictions and reality generally coincide? For the past decade or more we have read and heard lots about the new trend in big business, it's called the little one. As in "little old me". I have been fascinated by how this would play itself out having been a self-proclaimed entrepreneur living within the presumed confines of the corporate world, for almost my entire career. Read more >>
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Media tribunal, the way it should be[Stephen Grootes] As the season of calls to curb the media's power in South Africa is upon us again, maybe there is a way to bring warring parties together in an institution that would be trusted and respected by everyone - and have some real teeth. Read more >>Advertisement:
 SABC: Cosatu, FXI still concerned over 'meddling' claims NEWSWATCH: Both Cosatu and the Freedom of Expression Institute (FXI) are concerned over reports - naturally denied by the SABC - of political meddling in news coverage, as evidenced most recently by claims that coverage of former president Thabo Mbeki is a no-no, reports IOL. Meanwhile, the Minister of Communications, Siphiwe Nyanda has dismissed claims that he is to suspend his director-general, Mamodupi Mohlala and called them "false, spurious and malicious" - but he's quickly appointed a new acting replacement for the incumbent - who apparently has booked off "sick", reports Business Day. Read more >>Enter now for photography mentorship programme The Market Photo Workshop, in association with AngloGold Ashanti, runs the mentorship programme, which is open to all photographers looking to expand their skills and abilities through the programme. All applicants are expected to work closely with a mentor as well as the Market Photo Workshop including regular meetings and reports. Read more >>Press censorship looms againAccording to the Freedom of Expression Institute (FXI), individuals within the ruling ANC/SACP/COSATU alliance have recently used a trio of seemingly unrelated current issues as fuel to resuscitate calls for the formation of a media tribunal to regulate the press. Read more >>It's That SABC Show! NEWSWATCH: Not long ago the SABC was given a bailout guarantee of R1.47 billion - and then spent more than R3.3 million on World Cup tickets. Now the broadcaster is back in the news after an un-named MP apparently claimed that the national broadcaster is in financial trouble again, because the Treasury is holding on to about R500 million of the bailout cash because it wants to know what the SABC is going to do with the money, reports IOL. Meanwhile, Mpumalanga premier David Mabuza is miffed with the media and is apparently suing some newspapers, among them the Sunday Times because, claims his lawyer, they called the premier "a gangster", reports IOL, which also reports that the new Nando's ad has passed the ASA's "taste test". Read more >>
Mobile app providers rethink industry image [Herman Manson: @marklives] The mobile content and entertainment industry is hugely popular in South Africa yet continues to struggle with a rather dubious consumer image. Bizcommunity.com chats to Gareth Ochse, MD of mobile content aggregator Mira Networks, who'll be a speaker at the Tech4Africa conference, 12-13 August 2010, in Johannesburg. Read more >>Advertisement:
A very pleasing new-look Business Day website [Gill Moodie: @grubstreetSA] Well, blow me down but Business Day has a new-look website - and very pleasing it is, too! It often seems to me that Business Day and BDFM in general is treated as the poor step-sister in the Avusa family (BDFM is a joint venture, which means it is owned jointly by Avusa and Pearson, the owner of the Financial Times of London). Read more >>Advertisement:
ProductionFlaws in proposed ICASA BillThe South African Screen Federation (SASFED) executive, in support of SOS: Support Public Broadcasting Coalition's press statement, has indicated that it is deeply concerned by provisions of the proposed Independent Communications Authority of South Africa Amendment Bill, 2010 that, in its opinion, would undermine the independence of ICASA. Read more >>
Too busy to take your reputation seriously? [Ronelle Bester] In a world in which your reputation is king, small businesses should be very aware of the pitfalls of palming PR off to junior staffers. Read more >>
Radio stations extend traditional reachRadio stations, conscious of opportunities in other media, are extending their listener reach through the Internet and TV. This week on Wednesday, 14 July 2010, MPowerFM will launch its new interactive website and Kaya FM will see its mid-morning show, The Best T in the city, hosted by Thabo 'T- Bose', launch as the TV show My Top 10@10: My Life In Music on the Mzansi Magic channel. Read more >>
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Reckitt Benckiser to use social gaming in graduate recruitment drive[Mark St Andrew, creamglobal.com] LONDON, UK: The poweRBrands app gives users the chance to test their business skills within an FMCG environment and work their way up the corporate ladder. The app has been developed by Nudge Social Media in partnership with recruitment marketing agency Euro RSCG Riley and the client. Read more >>New way to measure evolving web video landscape RESTON, US: comScore, Inc a leader in measuring the digital world, today 16 July 2010 announced the introduction of Video Metrix 2.0, the next generation of comScore's industry leading online video measurement service. The new service offers several enhancements - including reporting of online video ad impressions - designed to better align with the realities of today's online video landscape. For more information on Video Metrix 2.0, go to www.videometrix2.com. Read more >>BBC.com launches major redesign of news site LONDON, UK: BBC.com yesterday, 15 July 2010, launched a new look to its award-winning news site www.bbc.com/news. BBC.com has introduced new functionality and design and is ramping up its coverage of sport, travel, business and technology. In addition, the company has committed itself to further investment in new content. Read more >>Starbucks cracks 10 million Facebook fans LONDON, UK: Starbucks has become the world's first consumer brand to achieve 10 million fans (or "likes") on Facebook - or indeed on any single social network. As of now, midday 15 July 2010, the brand, according to Famecount.com has 10 030 184 Facebook fans. Read more >>comScore uses fingerprints to fine-tune survey security RESTON, US: comScore selects Imperium's RelevantID for enhanced respondent validation as part of ongoing survey respondent quality initiative to ensure highest standards for research panel integrity. Read more >>SA's Leadership magazine among world's best CLEVELAND, US/CAPE TOWN, SA: South Africa's Leadership magazine has been named among the best in the world in the annual TABBIE awards presented by the US-based Trade Association Business Publications International (TABPI), an association of more than 100 publishing houses. Read more >>International Business Awards announces honourees ISTANBUL, TURKEY: Organizations and individuals from 28 nations, including first-time winners Israel, Kenya, and the Philippines, have been announced as StevieR Award winners in the 7th Annual International Business Awards, claimed to be the world's only international, all-encompassing business awards program. Read more >>SA role in Edinburgh marketing festivalTwo Rhodes University graduates, Tom Holmes (founder and chairman creativebrief) and William Burdett-Coutts (founder Assembly Rooms), are in the process of launching the 'International Marketing Festival', taking place in Edinburgh from 23 to 28 August 2010. Read more >>World Cup chocolate wars[Olivia Solon, creamglobal.com] LONDON, UK: Unless you've been living on the moon, you may well be aware of this little old event called the World Cup, which has been trickling like a gentle torrent into our lives over the past month. Read more >>More International news... Bottling the gees [Marion Scher] Who would have believed that the main subject of conversation between middle-class white women over coffee mornings and dinner parties would be soccer? Who would have seen themselves grinning wildly and have an overwhelming urge to embrace total strangers spending their euros and dollars at our shopping malls? For the last month, the new national pastime became 'go to malls, fan parks and stadiums to watch the tourists'... Read more >>
MarketingIMC Conference 2010 strengthens industry alignments - Living Your Brand As the Integrated Marketing Communication (IMC) Conference 2010 draws near, inventive conference producers, Living Your Brand, continue to succeed in growing industry partnerships as delegate occupancy surges. The Conference is to be held at the Crystal Towers Hotel in Century City on 27 and 28 October. Read more >>Update your status - Yellowwood Future Architects [Al Mackay] What does status mean in a world falling out of love with consumption? Read more >>2010 FIFA World CupIt can't be over: A letter to all South Africans - Draftfcb (South Africa)[John Dixon] I don't have words to describe what this month has meant to me as a football nut. Even the biggest cynic needs to give unreserved credit to FIFA and the LOC for staging a world-class event. The stadiums, infrastructure, television production and operations have set the standard for future host countries. Read more >>AdvertisingBillads signs Orbit - Billads Billads has been chosen to promote Orbit Professional Sugarfree Gum in a campaign that includes advertising on the inside covers of the Billads bill folders and the handing out of Orbit gum samples in the medium. Read more >>Be 67" stronger, like a waving flag... - Litha CommunicationsWhat Draftfcb is doing with their campaign to keep our flag flying for 30 days after the end of the FIFA World Cup is Ayoba! And in the same spirit, Litha Communications would like to add another challenge to agencies in South Africa. Read more >>Big brands give 'Keep Flying' campaign the nod - Draftfcb (South Africa) Just 10 days after its launch, the Keep Flying campaign has been given the nod by over 70 big and small brand names in South Africa. The campaign aims to encourage South Africans to unite behind the country's flag after the final whistle was blown at the 2010 World Cup. Read more >>Ponchos 1910 Tequila Coffee - a Mexican revolution - Billads Ponchos 1910 is an extra-premium tequila combined with a rich Central American coffee. Billads' bill folder advertising was selected as a key platform in the current launch of the product in the country as it is able to provide a brand with access to over 600 coffee shops, restaurants and hotels nationwide. Read more >>Bonitas Medical Fund ran successful TV, radio and mobile campaigns with Red Cherry Media! - Red Cherry Media Bonitas Medical Fund used Red Cherry's interactive TV, radio and mobile platforms for the GP Network and Comrades campaigns from April to June 2010. Read more >>South African produced Garmin 'Instinct' campaign receives local and international exposure - Volcano Advertising Garmin, a world leader in navigation technology and innovator in consumer electronics, developed an advertising campaign in late 2009 aimed at directly communicating the brand's value-add to consumers and further strengthening its positioning within the local South African market. Read more >>Branding60 Layers of Cake to revitalise Maize-in-a-Minute brand - 60 layers of cake Bowman Ingredients SA has appointed integrated advertising agency 60 Layers of Cake as creative partner to revitalise the Maize-in-a-Minute brand. Read more >>Company's employees hold the key to success - icandi COMMUNICATIONS Successful branding should include a strategy of working from the inside out. Without the commitment, competence and buy-in of an organisation's employees the growth of its brand will inevitably be stunted, according to Kim Nelson, MD of icandi COMMUNICATIONS. Read more >>A clearly clever campaign from Clean & Clear and 34Woman - 34 Johnson & Johnson, in collaboration with below-the-line agency, 34Woman, recently launched 'C U @ the movies' - a three-month campaign to promote Clean & Clear, one of the leading teenage skincare brands in South Africa. Read more >>CSISouth African Tourism gives 106 hours for Madiba - South African TourismJohannesburg-based staffers at South African Tourism are celebrating Mandela Day on Friday, July 16, by cooking lunch for the children at Diepsloot's Rabasotho Combined School and by handing over 300 stationery packs to learners there. Each child will receive a school book bag from South African Tourism too. Read more >>DesignHigh-street redesign for Dermatanical's new range of body products - Liquidlab The international beauty brand, Dermatanical, is new to the client pool of Liquidlab, a Cape-based strategic design agency. The company approached the agency to redesign their corporate brand identity and range of new body products. Read more >>DigitalFacebook - a retailer's best friend! - Popimedia Since social media is the hot topic that is permeating our everyday lives, Web Analytics World (WAW) thought it was important to check in with customers to get their thoughts. How do they interact with retailers via social media? How would they prefer to interact? What value are they seeking from their interactions with retailers via social media? Read more >>Education and TrainingThe new Companies Act and you - how to ensure you and your business are complying - BPW South AfricaAs a director or shareholder it is imperative to be aware of the changes that the new Companies Act will have on your business. The International Federation of Business and Professional Women (BPW) will be hosting a couple of seminars that will keep you informed of the latest regulatory developments and how to comply with the Act. Read more >>Study via the convenience of distance learning at the IMM Graduate School of Marketing - IMM Graduate School of MarketingRegistration for Semester Two is still open at the IMM Graduate School of Marketing (IMM GSM) - the centre of excellence for marketing education and learning in southern Africa. The IMM GSM assesses delivers and confers highly-respected, recognised programmes in marketing and marketing-related disciplines. Read more >>EventingGearhouse SA helps close World Cup in style - Gearhouse SA Gearhouse South Africa was contracted by ceremonies producers VWV Group to deliver all technical aspects of the Closing Ceremony of the 2010 FIFA World Cup utilising the dynamics, skills and services of most companies in the Gearhouse Group. Read more >>Creative Week scores a hat-trick with Pxl_shft - Kadoro Events & Communications Pxl_shft, the independent Photoshop conference, wrapped up its final leg last month with incredible support from the creative industry, media and partners across the three cities it visited. The convention got an overall thumbs-up from participants for both format and talent. Read more >>Birds of a feather exhibit together - Oasys InnovationsThe Southern African Poultry Association (SAPA) hosted the AVI Africa 2010 Exhibition and Congress, showcasing the latest products, technologies and skills from exhibitors based across Africa and abroad. Oasys Innovations supplied the infrastructure for the show, which was held at Emperor's Palace. Read more >>Zinto's new customised mobi stage steals the show - Zinto Marketing group Brand activation specialists, the Zinto Marketing Group, has launched an innovation in stage performance with their specially crafted and designed fleet of mobi stages, making set up as easy as one, two, three! Read more >>ExhibitionsLet your brand be part of the MamaMagic at The Baby Expo! - The Baby Expo - MamaMagic The Baby Expo - MamaMagic, organised by Exposure Marketing, has over the last six years gained a loyal following from exhibitors at their shows and has become the ideal platform for new and existing companies to find their feet within this market. So why do clients keep coming back for more? Read more >>
Bicycling magazine launches new interactive website - Bicycling Bicycling magazine recently launched a new-look, interactive website that provides an informative, user-friendly online platform, enabling South Africa's passionate cycling community to access top local and international content as well as engage with the experts. Read more >>MediaPresident Jacob Zuma appoints Ms Nebo Legoabe as a new member to the MDDA Board - MDDAPresident Jacob Zuma has appointed Ms Nebo Legoabe as a member of the MDDA Board, filling the vacancy and replacing Ms Baby Tyawa who left the GCIS and has been appointed as the Chief Executive Officer of the National Gambling Board. Read more >>New CEO appointed at Monitoring South Africa - Monitoring South Africa Monitoring South Africa (MSA) has appointed Anri Schwim as the new Chief Executive Officer. She previously held the position of Chief Operating Officer, which served as preparation for her new role in the company. Read more >>Online MediaOnline publishing: Should there be such a thing as a free lunch? - BDFM PublishersGood journalism should never be free of charge online. This is the view of Bronwen Auret, GM for BDFM Digital, part of the publishing joint venture between Avusa Media and Pearson. BDFM is currently planning to introduce paywalls for its BusinessDay and FinancialMail websites. Read more >>The Cape Town QuirkStation welcomes two news Stars - Quirk eMarketingPaula Van Heerden and Nicola Davenport joined Quirk eMarketing's Cape Town agency as Account Directors in July 2010. Kathryn Sharfman, Quirk's Group Client Service Director, welcomes the two gorgeous ladies. Read more >>Joomla training courses in Johannesburg in July 2010 - Tailormade4youAfter the soccer it is time to turn our attention back to serious matters, such as: how do I update my website content quickly and easily? And: how can I figure out how to build my own website quickly and easily? Read more >>Dealfish casts the net wider - DealfishNavigating the sea of online classifieds has just become even easier with Dealfish. Still offering the same great opportunities to buy and sell online, a slick, new, streamlined site has been relaunched to offer an even easier to use, faster, more convenient service to help you secure the object of your desire. Read more >>Wees veilig aanlyn - DealfishThe Internet has opened a world of opportunities to organise and manage your life from the comfort of your laptop. Never before has it been so easy to apply for work, obtain services or to sell goods - thanks to online adverts. Read more >>Private Property the new power behind MSN property - Private PropertyPrivate Property has signed an exclusive deal with Kagiso Media to act as the real estate partner for MSN South Africa. Private Property announced the agreement after the changes to the MSN/property portal had been activated. Read more >>Out Of HomeImpact Media takes Nike to new heights with Life Centre campaign - Graffiti Standing 30 stories high and 138 metres tall, Impact Media's latest building wrap installation on the Life Centre building for sporting giant Nike is currently the largest interactive digital communications experience on the Johannesburg skyline. Read more >>Coca-Cola IRT bus advertising in Cape Town - Provantage Coca-Cola branded the new Integrated Rapid Transport (IRT) busses in Cape Town to amplify their FIFA World Cup sponsorship in the Mother City. Provantage Out of Home Media were contracted by Coca-Cola to brand the entire fleet, consisting of 43 brand new busses over the World Cup period. Read more >>Edgars - SA's favourite department store takes to the road! - Popimedia Popimedia, together with its mobile outdoor media partner Tempest Car Hire, placed 10 Edgars-wrapped cars in Johannesburg and Cape Town for the period of the FIFA World Cup. Read more >>Adidas taxi advertising - Provantage Provantage Out of Home Media branded a large fleet of Quantum taxis for Adidas during the FIFA World Cup. The branded taxi fleet operated on key routes in all the major cities throughout South Africa, generating huge awareness for Adidas, reinforcing the brand's status as an official World Cup Sponsor. Read more >>ProductionGlamour SA starts collaborating with 60 layers of cake - 60 layers of cake 60 layers of cake Cape Town are proud to announce the creative outcome of the collaboration between them, their office in Amsterdam, and Glamour South Africa from Condé Nast Independent Magazines in Cape Town. Read more >>This is what we did for 67 minutes - Picture TreeCommercial production company Picture Tree, together with the Nelson Mandela Foundation, joined forces to film, edit and upload daily YouTube videos of the Nelson Mandela Bike Rally this last week. Read more >>Stereoscopic feast for DStv - Luma Luma Animation and Ogilvy Johannesburg teamed up to create one of the first stereoscopic 3D cinema commercials in South Africa for the DStv brand. Read more >>Promotions205 000 school children, nine provinces, 24 days... Grapevine Media launches experiential! - Grapevine Media Grapevine has for the past ten years carried out various promotions, from in-store spray activities to intersection handouts and nightclub activations. Now they have upped their game by introducing experiential marketing. Read more >>Public RelationsWeb-lingo secures translation project for 150 German novels - Web-lingo Web-lingo will be translating 150 German novels into English for a large German publisher based in Germany, starting with 12 novels and 600 000 words and a deadline of one month! Read more >>MANGO-OMC to spread the word about Aardklop 2010 - MANGO-OMCAardklop arts festival has appointed MANGO-OMC to drive an integrated communication plan for its 2010 festival. The agency will handle on- and offline media relations and accreditation in the run-up to the festival, social media and digital activities, manage the press office at the festival and also look after all post-event communication. Read more >>Sail Stadefrance operating company appoints Lange Strategic Communications - Lange Strategic CommunicationsLange Strategic Communications have been appointed by Sail Stadefrance, the operators of the Cape Town Stadium and the Green Point Park Precinct, to build its brand as an iconic Cape Town asset as a multifunctional venue. Read more >>RadioEast Coast Radio website has largest online audience across all SA radio stations - East Coast Radio East Coast Radio's website has the largest online audience amongst all radio stations in South Africa, with more than 115 000 unique visitors to the site per month. This is according to research by Google & Nielsen released in May 2010 which ranks www.ecr.co.za as the number one radio station websites across the country. Read more >>Research2010 World Cup Visitor Survey: 92% would recommend South Africa - African ResponseNine out of ten foreigners visiting South Africa for the purposes of the World Cup say that they would recommend South Africa to friends or family as a holiday destination, according to African Response's World Cup Visitor Survey. Read more >>Research in the age of listening, not telling - SAMRAResearch today is more about listening, informing and engaging, and no longer about telling, extracting and recycling. On a global scale it's also more about co-creation and the collective, not about the individual. This was the message from Gunilla Broadbent, ESOMAR president, at the recent SAMRA conference. Read more >>Understanding the Afrikaans (r)evolution: Ask Afrika and TGI Insights - Ask AfrikaAccording to Target Group Index South Africa, Afrikaans consumers are twice as likely as the general population to fall into the highest earning brackets and when compared to other market segments they earn more year on year. On average, they have almost R2 000 more to spend a month than the rest of the South African market. Read more >>Youth MarketingAnnual Kid and Teen Republic Conference in Johannesburg! - Knowledge Resources Knowledge Resources will be hosting the Annual Kid and Teen Republic Conference in Johannesburg on 24-25 August 2010. The days will be split into 'Marketing to kids, tweens and the family' and 'Marketing to teens' meaning you can attend both days or just the day specific to your needs. Read more >>SA's biggest matric roadshow gets even bigger - Three Ring CircusThe Rocking Future Roadshow is going nationwide in 2011 with the launch of a double-disc DVD which will be seen at over 800 schools. The DVD will accommodate the huge amount of interest from schools which had previously missed out on access to the best tertiary institutions and the professional career advice that the Roadshow provides. Read more >>Students are on their marks, set and ready to go, go, go! - Isilumko Media Isilumko Media, powered by Studentwise, saw its latest campus activation use the interactive aspects of experiential marketing to introduce a new addition to the Blue Ice deodorant range, Pure Ice with Menthol. Read more >>
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Funky new Ford Figo [Henrie Geyser: motoring editor] Even though it is a reincarnation of the popular previous generation Fiesta, Ford's new Figo is quite a funky little city car with an interesting cosmopolitan DNA - American Ford, built in India, called Figo which means "cool" in Italian and outside of India, sold only in South Africa. Read more >>New marketing head at Ford SA [Henrie Geyser: motoring editor] Ford Motor Company of Southern Africa (FMCSA) has appointed Dean Stoneley as its new vice president marketing, sales and service effective from July 2010. Stoneley replaces Jacques Brent who has accepted a position as executive marketing director for Ford Asia Pacific and Africa, based in Shanghai. Read more >>More Motoring news...
Consummate comfort in The Constantia [Brian Berkman: contributing editor, travel] A life-size chunk of pink quartz appears about to dive into the large, rectangular pool at The Constantia, an exquisite, five-star boutique hotel, adjacent to Peddlers on the Bend. It reminds me of David Hockney's classic pool painting, Portrait of an Artist (pool with two figures). Read more >>John Ellis comes out fighting [Ruth Cooper] John Ellis of Tree 63 fame has returned from the States and is going solo, he has been busy recording his latest album "Come out Fighting" which he will be launching tonight, Friday 16 July 2010, with band Lonehill Estate in Northriding. BizLounge chatted to him via e-mail about flying solo, uBuntu and Julius Malema. Read more >>Thrashisphere [Patricia Pieterse] The Big Four concert is, arguably, the biggest event in thrash metal recently. Considered the four most influential bands in thrash metal, Anthrax, Megadeth, Slayer and Metallica all performed, for the first time, on one stage at Bulgaria's Sonisphere. Read more >>Top Artists at Joy of Jazz Festival Some of the world's top artists will be performing at The Standard Bank Joy of Jazz festival, which runs from 26 to 28 August, 2010, in Newtown, Johannesburg. The line-up features artists from America, Japan and Israel as well as South Africa and the African diaspora. Read more >>World Cup reality show site revealed While the FIFA World Cup was taking place another footballing contest, the Bud House, was also happening at the Shelley Point Hotel, Spa & Country Club on the Cape West Coast. Read more >>More BizLounge news...
"Using "power copy" is the key to an effective digital communication. If your readers don't relate your words with your brand you don't stand a chance." - Jeanniey Mullen "Opportunities multiply as they are seized" - Sun Tzu "All who have accomplished great things have had a great aim, have fixed their gaze on a goal which was high, one which sometimes seemed impossible." - Orison Swett Marden "There are no secrets to success. It is the result of preparation, hard work, learning from failure." - Colin Powell "Strive for excellence, not perfection." - H. Jackson Brown Jr. Print - Print any item in this newsletter.
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